Our Leaders
IDI For Undergrads

Jane D. Wurwand, Founder
Dermalogica, The International Dermal Institute and FITE

Jane Wurwand is an innovative business visionary who opens doors for global women’s economic empowerment and professional development. She is the co-founder and co-owner of Dermalogica and The International Dermal Institute, which are recognized as game-changing brands within the sphere of professional skin care education. Today, Dermalogica products are the number one choice of more than 100,000 professional skin therapists in more than 80 countries worldwide.

In January, 2011, Wurwand founded FITE as part of the Dermalogica Foundation. FITE (Financial Independence Through Entrepreneurship) is a global women’s entrepreneurial initiative inspired by her three decades of work within the skin care industry where the vast majority of the ownership and work-force is female. Today, FITE works to create pathways to entrepreneurship by providing access to small loans and business resources, supporting education and leadership training, and helping amplify women’s voices around the world.

In 2011, Wurwand spoke before the United Nations (UN) as the keynote speaker regarding the FITE mission to fund 25,000 women-owned small businesses worldwide, championed by Ban Ki-Moon, Secretary-General for the UN, and returned to the UN in 2012 to participate on a panel that addresses “The Role of Business in Empowering Women.” Surpassing its original two-year mission in less than 18 months, FITE has assisted more than 40,000 women in gaining financial independence. In 2014, Dermalogica’s FITE Sponsorship of the UN Foundation’s work on Innovation and Entrepreneurship began. Wurwand serves as a special advisor to the UN Foundation’s Global Entrepreneurs Council, supporting their work with the UN to advance women and girls.

Since 2010, Wurwand has been a member of the Clinton Global Initiative, and is part of their Women and Girls Action Committee. Her expertise was highlighted in Entrepreneur magazine’s “Trep Talk”, and in May, 2012, she was named CEO/Business Owner of the Year by the Los Angeles Business Journal, as part of the publication’s annual recognition program, Women Who Make a Difference. Wurwand is also a frequent Huffington Post blog contributor where she writes on her passion for women in business and entrepreneurship.

Wurwand is an active Luminary Member of Step Up Women’s Network, a national non-profit which offers life-changing opportunities to at-risk girls. She also lends her expertise to the Network for Teaching Entrepreneurship and the National Association of Women’s Business Owners, which named Wurwand “Business Woman of the Year” in Los Angeles in 2009. Wurwand mentors graduate students and serves on the Board for the Price Center for Entrepreneurial Studies at The Anderson School of Business Management UCLA.

Born and raised in the United Kingdom, Wurwand travels year-round as a speaker, and lives and works in Los Angeles, where the global headquarters for their companies are located. She and her husband, Raymond are parents of two teenage daughters.


IDI For Undergrads

Dr. Diana Howard Vice President of Research & Development, Dermalogica and The International Dermal Institute

As a leading ingredient innovator for the skin care industry, researcher, educator, author and lecturer, Diana Howard, Ph.D., has been instrumental to the success of Dermalogica as the preferred brand of skin care professionals worldwide.

Dr. Howard travels year-round addressing colleagues from all areas of the scientific community, professional skin therapists and students, speaking on behalf of both the Dermalogica brand and The International Dermal Institute, where Dermalogica products are researched and developed.

Dr. Howard earned her Ph.D. in Plant Biochemistry from the University of California, Los Angeles. In her present work with Dermalogica and IDI, Dr. Howard has taken a revolutionary “fusion” approach to formulation, developing sophisticated hybrid compounds which pair the most powerful assets of nature with ingredients created in the lab. Traditional botanical sources like herbs, flowers, roots and seeds are matched with synthesized ingredients such as peptides and acids. This approach allows the creation of products which support skin health while effectively delivering the immediate results demanded by today’s consumer. Many of the ingredients present in these formulations, such as extracts of Rooibus or red “bush” tea from South Africa, Japanese Alder, and Kukui nut from Hawaii, reflect Dr. Howard’s decades of world-travel.

Dr. Howard joined Dermalogica and The International Dermal Institute in 1994 and has over 32 years in the cosmetic industry. She is currently Vice President of Research and Development and oversees Global Education for Dermalogica and IDI, considered the world’s premier provider of post-graduation skin care education.

Called upon frequently as a panelist, skin care authority and interview guest by media worldwide, Dr. Howard lives and works in Los Angeles.

IDI For Undergrads

Heather Hickman, Director of Education, USA

Heather Hickman is a fully qualified skin, spa and body care specialist from London, England. She is CIDESCO and IHBC certified.

Heather has 20 years of experience in the skincare and spa industry as a spa manager and senior educator. She has taught extensively throughout the United Kingdom, Europe and Asia, specializing in advanced skin care modalities and techniques. Her experience and expertise have led to her contributing to the design and development of curriculum and operations programs for Dermalogica and The International Dermal Institute.

In her current position as Education Manager, USA, for The International Dermal Institute at the Corporate Headquarters in Los Angeles, Heather is responsible for overseeing the USA operations, marketing activities and education teams for all 18 International Dermal Institute Training Centers.

With her extensive knowledge of operation management in the skin and body industry, Heather is frequently requested to share her expertise with various trade publications and at trade shows and congresses both domestically and internationally.

IDI For Undergrads

Emma Hobson, Education Manager, Australia, Asia & New Zealand

Emma has been in the industry for over 30 years. Her experience ranges from business owner and Spa Director to College Principle and Corporate Manager, working in countries across Asia, Europe and the USA. She has extensive knowledge with a definite global perspective in all aspects of the professional skin care industry.

In 1993, Emma joined The International Dermal Institute at their London location. Since 1995, Emma has been heading up the education department as Education Manager for the Asia Pacific region, working out of their corporate offices in Sydney, Australia.

Emma's area of expertise continually grows, encompassing dynamic business strategies as well as knowledge and insight into the future trends of the skin care, wellness and the Spa industry. She has spoken on many platforms around the world, including television and radio, industry trade shows and national congresses of CIDSCO, ISPA and ASPA. She also managed the chain of Dermalogica Corporate Retail Skin outlets in Sydney, Australia, which allowed her to stay on the forefront of consumer-buying behavior and business management.

Emma is the company spokesperson for IDI and Dermalogica in Australia and the "go-to expert" for all aspects of the health and wellness industry. She has written many trade articles, and she is a sought-after expert for commercial beauty magazines and newspapers such as Body and Soul, Marie Claire, Harper’s Bazaar and Vogue. She was also Channel 9’s online LIFESTYLE YOU skin expert for several years, and is one of Beauty Directory's 10 most influential people in the health and beauty industry. Her wealth of knowledge and experience, fun and engaging personality, and sheer passion for the industry make her one of the most dynamic and eloquent speakers of our time.

IDI For Undergrads

Sally Penford, Education Manager United Kingdom

It was her own experience of suffering from eczema as a child that first sparked Sally Penford’s interest in skin conditions and treatments. “When doctors told me there was nothing that could be done and I would grow out of it, it made me determined to research and find my own solutions,” she explains. Her passion became her career, and she graduated from the prestigious London College of Fashion with a Higher National Diploma in Beauty Therapy. After working as a skin therapist, she was quickly promoted to management and she consulted for a day spa development before finally fulfilling her dream of opening her own successful business.

Although she loved the buzz of running her own business, she attended many classes at The International Dermal Institute and was inspired to join their team as an educator. Since 1991, in her role as Education Manager, she has taken the facility from a small department of 5, to 65 staff members in 9 locations. Today, IDI teaches more than 40,000 students every year in the UK and Ireland alone.

Sally regularly writes feature articles for top trade publications including Professional Beauty and Health & Beauty Salon, and she is often called upon by consumer magazines including InStyle, Marie Claire and GQ for her expertise. She has also appeared on television programmes such as Channel Four’s “10 Years Younger.”

A source of cutting-edge skin care information, Sally’s vast wealth of knowledge and genuine boundless enthusiasm for the ever-evolving future of skin care serves as an inspiration for skin therapists and salon business owners across the world.

IDI For Undergrads

Sharon Maxwell, International Education Manager, Europe, Middle East & Africa

Sharon has worked in the skin and body care industry for over 30 years. She has practiced as a Skin and Body Therapist, Electrologist and Aromatherapist, as well as taught and managed a Beauty Therapy Department at a College of Further Education in Nottingham, England. Her teaching credentials include the City and Guilds Further Education Teachers Certificate and the Certificate in Education.

Sharon joined The International Dermal Institute in 1990, spending the first two years teaching at Corporate Headquarters in Los Angeles. She has traveled throughout the USA, teaching postgraduate education, covering an extensive curriculum from skin analysis and Chinese diagnosis to hormones, sun damage and aging skin. Sharon has also represented IDI as an educator in Africa and Asia.

Having established IDI’s education department and curriculum in the UK, Sharon now oversees developing education for Europe, the Middle East and Africa while traveling to speak at congresses, seminars and industry exhibitions worldwide.

IDI For Undergrads

Charmaine Cooper, Education Manager Canada

Passionate, knowledgeable and inspiring. These are just a few words to describe Charmaine's career journey.

With more than 17 years of experience in the skin care industry, Charmaine has never stopped growing and gaining invaluable experiences – all of which have shaped her career. She now lives to inspire, mentor and lead a team of “out-of-the-box” movers and shakers!

What inspires her most about working for The International Dermal Institute is the shared passion and upheld standard of excellence that everyone within the company brings.

Having been with the company for nearly 10 years, Charmaine’s niche is coaching and supporting the Canadian education team to achieve and surpass company goals as well as deepen their own tribal bonds. With a specialty for drawing out the inner values and worth of individuals, Charmaine stresses the importance of creating an environment that is engaging, fun and educational for every student.

Charmaine has the honor of being a key workshop facilitator and speaker at international conferences in the United States and across Canada. She also writes articles and serves as the point person for Canadian media and press interviews on behalf of The International Dermal Institute and Dermalogica.

IDI For Undergrads

Gudrun Pawelzik,Education Manager Germany

Gudrun Pawelzik is responsible for the German training team and the training centers in Düsseldorf, Munich and Berlin. Her great passion is teaching, particularly teaching business classes to cosmeticians to prepare them for long-term success.

Gudrun has 25 years of experience in the cosmetic industry. She is an experienced retail clerk, cosmetician and qualified systemic coach, as well as a graduate of business management with a main focus in Marketing. Her background, passion and solution-oriented nature make her the perfect resource for skin care experts who want to grow their businesses.

Previously a Senior Instructor at the Düsseldorf training center, Gudrun has worked with Dermalogica and The International Dermal Institute for more than a decade. She is proud to continue promoting skin health and successful business.

Our Leaders

Meet the team of industry experts dedicated to defining postgraduate education standards, and ensuring IDI-trained therapists are a cut above the rest.