"Why are you supposed to apply skin care products up on the face, but make-up gets applied down?"
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It’s best to apply skin products to the face in an “up” and “in” direction to avoid stretching the skin, which over time can cause skin to loosen. Make-up, however, is applied down on the face because of the vellus hair (peach fuzz). Make-up can cause this hair to stand when applied upward!

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