Our Leaders
IDI For Undergrads

Jane D. Wurwand, Founder

As the Founder and Owner of Dermalogica and The International Dermal Institute post graduate training centers, Jane Wurwand is recognized worldwide as a key innovator who not only developed the industry’s number one professional brand, but who has changed the nature of the skin care profession itself through her example and leadership. Today, Dermalogica has grown to become the leading professional skin care brand, used by more than 75,000 skin therapists in over 80 countries around the world.

Two core concepts guide the growth of the brand, as embodied by Jane herself: the transcendent power of human touch, and the far-reaching effects of education. These dual qualities have not only shaped the success of Dermalogica, but also provided a social blueprint for women’s financial success in every country and economy.

As a passionate advocate for mentoring and entrepreneurship, Jane writes and speaks frequently about the specific financial needs of women, especially in the developing world. Within the context of the skin care profession itself, comparatively modest licensing requirements and initial capital investments costs offer many women unusual access to financial independence. This experience is further enriched, socially, culturally and politically, by the fact that 98% of all professional skin therapists are women, and that these professionals attract a clientele which is 92% female—literally creating more woman entrepreneurs than any other industry in the world.

Through her work in many areas of philanthropy, education and women’s business development, Jane now champions her brand, via The Dermalogica Foundation, to create and support similar opportunities for women in other professions through a hand up, not a hand out. Jane shares the view that the future for world-economy depends upon the ability for women, especially marginalized women, to financially support themselves and their children. In January 2011, through her foundation and in partnership with Kiva.org, Jane launched a global initiative to empower women worldwide called FITE – Financial Independence Through Entrepreneurship. The first microlending Web site that solely focuses on women entrepreneurs, FITE will help a minimum of 25,000 women to start or grow a business in over 57 countries around the world.

Jane actively participates in several organizations which serve to empower women and girls. Among these is the national non-profit 501.C.3, Step Up Women’s Network, a coalition of businesswomen dedicated to mentoring young women into self-determinism and professional success. The National Association of Women Business Owners, Los Angeles chapter, named Jane “Business Woman of the Year” in 2009, and in June, 2010, Jane participated in a Keynote Panel for the group’s annual Women’s Business Conference in Washington, D.C.

Jane gave the Keynote Address for the Network for Teaching Entrepreneurship 2010 Regional Youth Business Plan Competition, hosted by the University of Southern California (USC). She is a member of the Board of the Price Center for Entrepreneurial Studies at University of California, Los Angeles (UCLA) Anderson School of Business Management, , and is a member of the Clinton Global Initiative.

Other honors include her recognition by American Spa magazine as ‘The Most Influential Industry Leader’ as well as named Beauty Industry West ‘Entrepreneur of the Year’ in 2010. Jane’s leadership was documented in the company’s profile in the Harvard Business Review and was invited to become a member of the C200 [Committee of 200], a nonprofit organization comprised of the world’s most influential female entrepreneurs and leaders dedicated to the advancement of women in business. Also in 2010, Jane participated in an exclusive roundtable discussion marking the 50th anniversary of the Pill, hosted by Step Up Women’s Network and Bayer HealthCare, with notable panelists including Gloria Steinem and Hilary Swank. The historic event was photographed by Annie Leibovitz for an online book called “Fifty Years of Empowerment”.


IDI For Undergrads

Dr. Diana Howard, Vice President of Global Education & Research and Development for The International Dermal Institute and Dermalogica

As Vice President of Technical Development for The International Dermal Institute and Dermalogica, Dr. Diana Howard travels the world as a researcher and speaker, sharing her knowledge of ingredient technology with a special emphasis on how ingredients impact the structure and function of skin.

Dr. Howard earned her doctorate degree from The University of California, Los Angeles, where she specialized in plant biochemistry. For more than twenty-six years, Dr. Howard's interest in research on skin and the development of novel ingredient complexes has made her an invaluable asset to many of the major cosmetic companies.

Dr. Howard oversees all aspects of technical services for The International Dermal Institute, which researches and develops the Dermalogica skin care line. In addition to researching the structure of skin and the impact of new ingredients for treating various skin conditions, Dr. Howard also oversees all Global Education including curriculum development for both The International Dermal Institute and Dermalogica worldwide. In this capacity she provides her scientific expertise for international trade and consumer publications.

As corporate spokesperson, Dr. Howard travels to The International Dermal Institute and Dermalogica Training Centers throughout the United States, the United Kingdom, Europe, Australia, South Africa and Asia to speak about the latest skin research and products that are currently in development. She also is frequently called upon to speak about various ingredient trends within the industry and is recognized worldwide as an expert in her field.

IDI For Undergrads

Annet King, Director of Global Education

A unique understanding of the global skin care market, combined with dynamic leadership skills, make Annet King an invaluable asset to The International Dermal Institute, the skin care industry’s “gold standard” for postgraduate education.

Annet is both CIDESCO, ITEC and CIBTAC-certified in Skin Care, Massage Therapy, Aromatherapy, and Reflexology, placing her in the uppermost echelon of world-class skin care professionals. She was raised and educated in the United Kingdom and has over 20 years of skin care and teaching experience. Her passion for travel, skin, spa and well-being, combined with her business acumen, led to an initial career as the operations director for Steiner, overseeing spas onboard several luxury cruise liners. This parlayed into extensive work in Singapore and other areas in Southeast Asia, where her professional sphere included regional training for several skin care brands and serving as Vice Principal for two CIDESCO schools in the region. In addition, she has worked as a consultant with many entrepreneurial spa and skin treatment center start-ups across Asia.

This familiarity with international standards serves Annet as she develops, writes, presents and monitors the success of all classes that comprise the IDI curriculum. Her expertise helps further challenge skin therapists to reach far beyond the minimal standards required for licensing in the USA, bringing the skills of American-trained therapists into closer alignment with those of their counterparts overseas.

An electrifying presenter, Annet has traveled worldwide for more than two decades as a speaker and master educator for IDI, educating consumers, trainers, students and business owners. She is regularly sought as a source by journalists to comment on skin care issues, she has appeared on television and radio numerous times and she is a frequent contributor to magazines, websites and blogs on the subject of operating a successful skin care business, as well as the specific science and art of skin and body care.

Annet currently resides in Los Angeles and works at IDI headquarters located in Carson, CA.

IDI For Undergrads

Heather Hickman, Director of Education, USA

Heather Hickman is a fully qualified skin, spa and body care specialist from London, England. She is CIDESCO and IHBC certified.

Heather has 20 years of experience in the skincare and spa industry as a spa manager and senior educator. She has taught extensively throughout the United Kingdom, Europe and Asia, specializing in advanced skin care modalities and techniques. Her experience and expertise have led to her contributing to the design and development of curriculum and operations programs for Dermalogica and The International Dermal Institute.

In her current position as Education Manager, USA, for The International Dermal Institute at the Corporate Headquarters in Los Angeles, Heather is responsible for overseeing the USA operations, marketing activities and education teams for all 18 International Dermal Institute Training Centers.

With her extensive knowledge of operation management in the skin and body industry, Heather is frequently requested to share her expertise with various trade publications and at trade shows and congresses both domestically and internationally.

IDI For Undergrads

Emma Hobson, Education Manager Australia, Asia and New Zealand

Emma has been in the professional skin and spa industry for over 28 years. Her diversified experience ranges from business owner to spa director, college principle to corporate manager.  She has worked in several countries across the globe.

Emma’s current role involves overseeing the five education locations in Australia as well as supporting distributor educational needs across the Asia Pacific region.

Emma believes in the importance of making what we do and what we offer “real and relevant” to the consumer of today. Ensuring the “take home” for clients surpasses their ever-changing, ever-demanding expectations.

Emma’s areas of expertise continually grow, encompassing dynamic business strategies as well as her own knowledge and insight into the future trends of the skin care, wellness and spa industries, all of which have lead her to speaking engagements on many platforms.

Emma’s wealth of knowledge, experience and engaging personality, coupled with her sheer passion for the industry, make her one of the most compelling and eloquent speakers of our time.

IDI For Undergrads

Sally Penford, Education Manager United Kingdom

It was her own experience of suffering from eczema as a child that first sparked Sally Penford’s interest in skin conditions and treatments. “When doctors told me there was nothing that could be done and I would grow out of it, it made me determined to research and find my own solutions,” she explains. Her passion became her career, and she graduated from the prestigious London College of Fashion with a Higher National Diploma in Beauty Therapy. After working as a skin therapist, she was quickly promoted to management and she consulted for a day spa development before finally fulfilling her dream of opening her own successful business.

Although she loved the buzz of running her own business, she attended many classes at The International Dermal Institute and was inspired to join their team as an educator. Since 1991, in her role as Education Manager, she has taken the facility from a small department of 5, to 65 staff members in 9 locations. Today, IDI teaches more than 40,000 students every year in the UK and Ireland alone.

Sally regularly writes feature articles for top trade publications including Professional Beauty and Health & Beauty Salon, and she is often called upon by consumer magazines including InStyle, Marie Claire and GQ for her expertise. She has also appeared on television programmes such as Channel Four’s “10 Years Younger.”

A source of cutting-edge skin care information, Sally’s vast wealth of knowledge and genuine boundless enthusiasm for the ever-evolving future of skin care serves as an inspiration for skin therapists and salon business owners across the world.

IDI For Undergrads

Sharon Maxwell, Education Manager Europe, Middle East and Africa

Sharon has worked in the skin and body care industry for 25 years. She has practiced as a Skin and Body Therapist, Electrologist and Aromatherapist, as well as taught and managed a Beauty Therapy Department at a College of Further Education in Nottingham, England. She has gained teaching credentials including the City and Guilds Further Education Teachers Certificate and the Certificate in Education.

Sharon joined The International Dermal Institute in 1990, spending the first two years teaching at the Corporate Headquarters in Los Angeles. She travelled throughout the U.S.A., teaching postgraduate education, covering an extensive curriculum from skin analysis and Chinese diagnosis to sun damage, aging skin and Chinese acupressure. Sharon has also represented IDI as a teacher in Africa and Asia.

Having established IDI’s education department and curriculum in the UK, Sharon now oversees developing education for Europe, Middle East and Africa while travelling to speak at congresses, seminars and industry exhibitions worldwide.

IDI For Undergrads

Mia Holm, Senior Educator Latin America and Caribbean

Mia brings a strong knowledge of both ingredients and technique to the business. Starting her studies over 6 years ago, Mia has obtained a wealth of knowledge and is a guru in all things skin! She has utilized her passion for skin care to influence over 1,000 students to become Professional Skin Therapists.

As a Senior Educator for Dermalogica and The International Dermal Institute, Mia has played a pivotal role in the development of Educational Training DVDs that are utilized across the world. She has been a key presenter for our largest International Conference and is a leader among her team.

Mia is a graduate of the California Cosmetology College in the United States and worked for the prestigious spa, Burke Williams. With her extensive understanding of skin histology, she plays an essential role in the development and training of her team members. Mia has appeared in a number of training DVDs and has been utilized for a television appearance on educating consumers with the Dermalogica concepts Skin Bar(sm) and Face Mapping®.

Holly Sherrard

Holly Sherrard, Education Manager Canada

Holly’s curiosity in the skin care industry was piqued when receiving treatments while living in Eastern Canada. Following this interest she trained at Seneca College of Applied Arts and Technology in Toronto graduating in 2001 with Presidential High Honors in Esthetics. Her passion in education began while tutoring English-as-a-Second-Language students where she realized that through supporting and mentoring classmates as well as customizing lesson plans, education takes place.

After working in the field for 4 years Holly joined The International Dermal Institute as an instructor and quickly moved through the ranks to Canadian Education Manager in 2007. As a leader in Canada’s skincare, salon and spa industry, Holly excels in promoting industry excellence through her media relations and public speaking. She has had several appearances on television including Canada’s number one morning show, Canada AM. She writes as an unbiased authority on skincare and is a print-media go-to person. As a trainer and public speaker, she has presented to skin professionals across Canada and in the United States.

In her spare time you will find Holly kicking a soccer ball, bumping a volleyball or playing with her most valued blessing, her son.

IDI For Undergrads

Bettina Zammert, Education Manager Germany

Bettina Zammert is the Education Manager for Dermalogica Germany. She is responsible for the German training team and the training centers in Düsseldorf, Munich and Berlin. After qualifying as a state-registered cosmetician, she received a secondary school teaching degree in the subjects of Chemistry, Biology, Psychology and Education for level II.

Her great passions include communications, marketing and PR.  While working as a PR consultant and educator within the industry, she gained a tremendous amount of expertise and enthusiasm, which she now shares with skin care experts seeking to grow their business.

Bettina began her career at Dermalogica Germany as a trainer, and she has been Education Manager since 2009. Today, she speaks at trade shows and conferences, and she continually writes articles for trade publications including Kosmetik International and Beauty Forum.

Our Leaders

Meet the team of industry experts dedicated to defining postgraduate education standards, and ensuring IDI-trained therapists are a cut above the rest.