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  • 4 Simple Ways to Spark Your Career Success

    As skin therapists we have all at one time felt frustrated when appointments seem scarce, the salon is slow or retails sales are not up to par. However, don’t let these bumps in your career put out your fire! In an industry that can be fiercely competitive, you have to channel your passion, ignite your spark and show the world that you know and love skin. Remember, YOU are the skin therapist that is going to be changing lives (or at least skin health!). The advice is simple…get obsessed, become a true skin enthusiast and an expert in your craft—and most importantly, believe in yourself. The fact is, you already know how to be successful; you may have just gotten distracted for a moment. Let’s get re-focused! Confidence brings clients and if you share this same sense of passion for the industry, then read on for ways to spark your success.

    Get empowered through education

    The best way to learn and experience what is going on in the industry is to continue your education in and outside of the treatment space. Many of us found our way into skin care by actually being a client first; receiving treatments from another professional is an excellent way to experience various techniques and to get inspired. The industry is constantly changing and evolving, and we must be able to do the same. Take the time to strive towards your professional best by staying up to date on product innovations, learning new techniques and ingredients. Whether this is online, in the classroom or receiving a treatment, education = empowerment and clients are seeking that type of elevated training in a therapist.

    Make the connection

    General networking events are a great way to meet people, however, take a moment and think—where are you making your most impactful connections that not only inspire you but the business you’re in as well? Kick start your philanthropic spirit by getting involved with groups or initiatives that create meaningful relationships, where people want to propel each other’s success. Client’s like to do business with professionals who do good. Get involved and give back.

    Don’t know where to start? Visit Dermalogica’s FITE page for ideas and resources.

    Put your PR On

    Consider this as your personal rave, your personal reputation, your passion re-ignited. Take charge of brand YOU by sharing with your clients why you love what you do and why you are the best. Are you an exceptional brow specialist? Are your extractions painless? Is your massage the best in the city? This is not the time to be bashful about your talents. Be proud of what you do, as there is nothing wrong with bragging as long as you can back it up. In other words, you’re kind of a big deal.

    Get local on your social

    Even if you don’t have a million followers on Twitter, you do have local raving fans and they want to know what you recommend for treating the skin. With social media you can create that instant connection with clients and even gain a few new ones in the process. Your advice on skin health can be given anytime, any day by posting about what you do on Instagram, Twitter, Facebook, etc. Clients want to be educated and will readily read and re-post your skin care secrets. Don’t be shy about your healthy skin tips, embrace your inner expert and share! You can even fill up that empty spot in your schedule by using your social media to instantly alert clients that you have an opening versus calling them. Trust me, they are checking their Facebook page more often than their voicemail.

    Use these simple steps to spark your professional success and growth. It’s time to put your newfound confidence to work and invest in creating the career that you deserve!

  • SKINtuition: 15 Ways to Build a Championship Team

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    A good job is hard to find, but every business owner or spa manager knows a good employee is even harder to keep. Great business leaders have many characteristics, but one thread that weaves among the best is their ability to foster culture and talent so staff (and clients alike) look forward to coming to work.

    In the spa world, owners are often also operators that still personally service clients in addition to managing a team, and this creates a challenge. By 7 p.m., energy is depleted to “empty husk” level, and there’s no patience for staff squabbles, training needs or a clogged dermabrasion machine.

    Contrary to belief, a fat paycheck is not the sole root to motivation. To build a championship team it takes effort, creativity and most of all, praise. If you are feeling a bit of a “husk” yourself and recognize that staff morale needs a boost, give a few of these a try.

    1. Be transparent about the numbers.

    Ensure you have ongoing open communication about the business, the good and the bad. Share these in monthly and weekly meetings. It helps the team understand spending, the meaning behind tasks and encourages ownership, accountability and commitment.

    2. Set goals and targets.

    Champions need goals with clear expectations for results to be achieved. Everyone needs to know their daily, weekly and monthly goals, and attention needs to be given to this on a daily basis. There’s nothing worse than an individual missing a goal by a leg wax or sale of one cleanser. As a manager or owner, it is your duty to help them reach these goals, which starts with them knowing what they are.

    3. Recognize a job well done.

    Have “shout outs” at team meetings, and compliment a team member when you witness outstanding customer service, teamwork and/or skilled performance. Start a public recognition program like employee of the month, share on your social media pages and physically hang a picture of the team member in your business for clients to celebrate them too.

    4. Encourage attendance to education.

    New modalities and ingredients get introduced into our industry daily along with skin scientific discoveries. Support your staff and encourage their progress and achievements. Get them to share new skills or relevant information with your other team members on their return. Champions aren’t created without training.

    5. Support new ideas.

    When staff members voice an idea or a solution to a problem they believe is for the betterment of the business, it shows that they care. Supporting new ideas and giving an individual the chance to ‘run with it’ is motivating, whether or not it works out in the end.

    6. Empower decision making.

    The salon or spa should not crumble if you are gone for a day or week. If you have trained and empowered your staff to make decisions, let them take full ownership, let go of the reigns and let them roll.

    7. Don’t let boredom sneak in.

    Keep it fun with planned outings and group activities. Host a best smoothie recipe taste-off, book an early spin class or arrange a group hike and picnic. Have someone suggest a team building activity quarterly.

    8. Give together and grow together.

    Have one day per quarter where you all volunteer for your chosen non-profit, be it a cut-a-thon, complimentary skin treatments and makeovers for a woman’s shelter. Giving feels good and goes a long way to boost empathy and team spirit.

    9. Hear from them.

    Have a different person each week run the meeting to break up the monotony. Have different team members update about different areas of the business like new client acquisition, social media engagement, retail figures and new products.

    10. Write to say thanks.

    Send a handwritten note or card for a job well done be it for client retention, delicate handling of a customer compliant or achieving a retail target for the first time.

    11. Treat them.

    Chocolate and good coffee are always a winner. Purchase a small surprise unique gift for an outstanding team member. Bring in homemade treats, or let them organize a potluck.

    12. Help them to prioritize.

    Learn to recognize burn-out and make sure your team knows it is part of the teamwork culture to ask for help.

    13. Celebrate.

    Celebrate important markers, be it team birthdays, hitting targets together, work anniversaries or milestones.

    14. Challenge.

    Whether it’s to spearhead a new project, social media campaign, new service promotion or event, give them the responsibility and guidelines to run with it.

    15. Encourage friendly competition.

    A competitive environment is a productive environment. Champs love to participate in competitions or challenges for increased camaraderie.

    This article was originally published in SkinInc.com.

  • Keeping Up with The Industry at IECSC Las Vegas

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    Photo credit: IECSC

     

    This past weekend, I attended the International Esthetics, Cosmetics and Spa conference (IECSC) in Las Vegas, Nevada. The conference had over 600 exhibitors, 5 CIDESCO workshops, a 2-day medical spa conference, business building seminars, and 135+ FREE classes—I felt like a kid in a candy store! My two-day ticket allowed plenty of time for me to see the many exhibitors and attend some wonderful education classes. Of course, I had to have a game plan to make it all happen. My plan of action was an hour-by-hour timeline for classes, cruising the show floor, and of course lunch. This made it easy to navigate my days because I knew exactly where and when I needed to be at a certain location.

    My priority at IECSC was to attend classes and indulge in education. This year’s education lineup seemed to be split between technology and ingredient classes. The technology education was focused on microdermabrasion, micro needling, lasers and LED. On Saturday I took an LED class from Lightwave that delved into the science of LED and the way it should be applied during a skin treatment. On Sunday, I took another technology class from Bio-Therapeutic about how to incorporate multiple machines into one skin treatment. Both classes were very informative! The ingredient classes were focused on cosmeceutical ingredients and what to look for in chemical peel formulations. It’s always great to learn what’s new and what’s tried and true when looking for a great peel line.

    In between my scheduled classes, I took time to peruse the show floor. I noticed lash extension companies were on every corner this year! Each vendor was applying full sets of lashes and even brow extensions as live demonstrations on the floor. Micro needling exhibitors were a close second to the amount of lash companies, covering everything from traditional needle rollers to automatic pen devices. Just remember, micro needling is great and can yield amazing results, but don’t purchase equipment unless you know your licensure and liability insurance covers the treatment. Thirdly, I noticed that LED manufacturers were abundant. Most machines were for professional use and offered traditional red and blue lights, while others had up to 4 colors including green, yellow or combination.

    Trade shows are always a great place to learn about what’s up and coming in the industry and it amazes me to see how far we’ve advanced in helping clients reach their skin goals. Overall, I had a great time catching up with old co-workers, expanding my knowledge of technology in the treatment room, and doing a little shopping!

  • The Great Wall: Protecting The Skin’s Barrier Function

    You might not be able to see it from the moon nor with the naked eye, but one of the greatest walls ever built is that of the Barrier Function of the skin.

    This amazing feat of skin engineering means we have a strong, resilient ‘wall’ protecting our body from harsh environmental elements, helping to retain moisture and keeping allergens out.

    The Barrier Function is designed in the same manner as that of a wall, consisting of:
    • The bricks: the dead, dry skin cells which are soon to be shed
    The mortar: composed of lipids (ceramides, essential fatty acids and cholesterol)

    Sometimes the structure of this ‘brick wall’ is compromised and gaps can appear due to the lack of epidermal barrier lipids. As a result, our skin is susceptible to dehydration due to moisture escaping otherwise known as Trans Epidermal Moisture Loss (TEWL), and increased skin sensitivity as microbes and allergens now have a path of entry into the skin. There are many causes for the breakdown of this protective barrier, the most common being:
    The environment: cold, windy weather, air conditioning, heating, the sun, plane travel
    • Poor skin care: using harsh, stripping products like SD alcohol or soap, excessive exfoliation, water that is too hot, or not wearing a moisturizer
    Diet: excess alcohol, caffeine and salt consumption, not eating sufficient Essential Fatty Acids, insufficient water intake
    Stress: this itself can disturb the barrier function by slowing down synthesis of epidermal lipids
    Certain medications: such as nasal decongestants, general anesthetic, cancer therapies

    An impaired Barrier Function means the skin appears dull and lackluster. It can feel taught and flaky with fine lines around the eyes, over the forehead and cheeks. When pinched between the fingers, it will resemble a piece of parchment paper.

    Sadly, the Barrier Function declines with age as oil gland activity decreases, the skin’s natural hydrators decline as does its ability to regenerate these important lipids. The prolonged dehydration in the lower level of the skin can cause the depletion of the dermal tissue resulting in deeper wrinkles, elastosis and sagging skin.

    To re-establish a good Barrier Function, the key step to follow in a home care regimen is exfoliation. This step is important to prevent the skin from feeling dry, rough and flaky and it will help eradicate any dry patches. The key is not to use an aggressive exfoliant that causes any skin sensitivity or irritation. Try exfoliating boosters that are easily applied under the moisturizer and work gently throughout the day. There are also slightly stronger forms of exfoliations such as Hydroxy Acid, which can generally be used once or twice a week.

    To boost the moisture and regain the plumpness in the skin, apply layers of a hydrating serum, toner, moisturizer and primer (the skin responds well to layering). The moisturizer doesn’t need to be heavy or contain a lot of oil—a key point to remember is that the skin is lacking moisture, not oil. Try a medium weight moisturizer with SPF30 or higher. If the skin is tight and flaky, use an anhydrous (water free) moisturizer made with skin protecting silicones. This will seal in moisture and prevents the skin from drying out, while also helping to repair the Barrier Function. At night, look at applying an oil based serum or night oil to the areas of dry skin.

    For an added boost, apply a hydrating gel masque once a week, ensuring it’s applied close the corners of the nose, mouth and eyes to target these vulnerable areas.

    Though drinking water is important, it doesn’t correlate directly to having hydrated skin. It’s better to encompass products that hydrate the skin and protect your barrier function by preventing moisture loss.

    Some fantastic ingredients to use within your entire skin care regimen are for healthy Barrier Function include:
    Hyaluronic Acid: one of my favorite ingredients as it has the ability to hold 1000 times its own weight in moisture.
    Niacinamide: a potent form of vitamin B-3 with a multifunctional approach to treating dehydration. It addresses several aspects of dryness and dehydration simultaneously, thus protecting the skin from TEWL.
    Essential fatty acids (EFAs): look for Evening Primrose Oil, Borage Seed Oil, Shea Butter, Jojoba Oil and Coconut Oil; another great ingredient to combat dry skin is Beta glucan.
    Omega-6 EFAs: these specifically are required in forming the skin’s barrier function and its structural integrity
    Sodium PCA: a terrific humectant that binds moisture to the skin
    Salicornia Extract: a plant extract that helps reinforce the natural moisturization factor (NMF)
    Algae Extract: nutrient rich to restore skin’s moisture
    Tomato Seed Oil: a great source of lycopene-rich lipids that help restore the barrier lipids of the skin
    Bambusa (Bamboo) Vulgaris and Pisum Sativum (Pea): help stimulate Hyaluronic Acid formation for increased hydration and elasticity
    Glucosamine: helps stimulate Hyaluronic Acid formation

    It’s important to avoid soap and soap based cleansers and body washes as the alkalinity dries the skin and causes sensitization. Also avoid products with S.D. Alcohol and hot water as both are very drying to the skin.

    And finally, don’t forget to feed your skin by including plenty of essential fatty acids in your diet!

  • SKINtuition: 5 Ways To Get People Buzzing About Your Biz

    Buzz or word-of-mouth marketing is best described as “people talking about you.” Has a friend recently recommended a new hip restaurant, a unique store, cool website or insist you watch a certain Netflix show? Has a business connection suggested a new money saving app? That’s buzz.

    Buzz can happen organically, and creating buzz for your business is not hard. It takes a bit of creativity, willingness to fail and above all confidence. Here are five simple ideas to push up the buzz o’ meter.

    1. Stand Out

    Do something that will get you noticed. Examples could include a new advanced treatment, big event or giving back to the community. If you do what every other spa does, you’re not worth talking about.

    2. Share Your Story

    Storytelling is gold. If your entered into skin care as a life-long dream after losing your job, getting divorced or finally getting your kids out of the nest, share this. Being honest and transparent is refreshing, and people love a real success story (especially the press), so don’t be afraid to share your truth or even your failures for that matter. It’s fascinating and people want to connect with and support small business.

    3. Look After Your Loyalists

    Loyal clients are the ones who will buzz about you to their friends and family in person and via social, so it’s in your best interest to treat them like royalty. It goes way beyond your treatments and services—you should have stellar customer service support, build exceptional relationships and go above and beyond expectations. Your top clients give you the majority of your business, it’s part of the 80/20 rule. So dial up how you acknowledge and reward them. The occasional “surprise and delight” unexpected note, gift or complimentary service goes down as a treat too.

    4. Be Your Own Ambassador of Buzz

    If you’re not ready to jump in and chat about your craft, then who else? Instead of focusing on what you do and how you do it, talk to people about why you do it. When you talk about the why, your authentic passion will come through; this is much more fascinating and galvanizing for someone to hear.

    Think of it as your own 30 second “elevator pitch” you need to be able to get this down and it is the cheapest and easiest most important form of buzz marketing. Share away at networking events, startup meetups, co-working spaces, industry get-together’s, backyard BBQs and even in the dog park.

    5. Dig Deep Into Social

    Research says that 63% of consumers who search for local businesses online are more likely to use businesses with information on social media sites. Facebook alone is now a mini website, and your social platforms are likely to be more up to date than your business website.

    When you consider that 93% of buying decisions are also influenced by social media, it is a no brainer. No social presence equals no visibility and no business. So post, Pin, engage, Tweet, Instagram, Snapchat away, but keep it professional, educational, positive, a bit quirky and fun if you want to convert those followers to service dollars.

    This article was originally published in SkinInc.com.

  • Get Sun Smart

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    Like many people, childhood holidays were always spent on the beach, where young tender skin was exposed to the elements sun up to sun down. Mum’s beach bag contained the ‘Sun Oil’ and her first-aid bag the calamine lotion. If only we had known then what we know now about the dangers of the sun.

    Believe it or not, there are many people that are still uninformed about the importance of sun protection. Here are some common questions (or excuses) that we often hear from clients with ways to explain or debunk myths about sun safety.

    Q: The sun will dry up my spots.
    A: FALSE
    As you unwind on the beach and relax, stress hormones will begin to level out and eventually dwindle. As acne is exacerbated by stress, it makes sense that as we relax, acne may improve. You may be in and out of salt water and chlorine, which can also dry up spots. Overall it may seem that acne breakouts have cleared…wrong! The heat and often clogging sunscreens will cause oil to speed up production and skin to be in overdrive, leaving you with the same issues. There are plenty of SPF options for oily or acneic skins that will not clog but rather keep skin hydrated, while prevent more serious UV damage. Seek relaxation but avoid the sun!

    Q: I only need sunscreen when it’s sunny.
    A: FALSE
    UVA rays are the longest rays in the spectrum and penetrate to the deeper layers of the skin all year round, including winter months. UVA rays cause damage at a cellular level, making them responsible for most skin cancers and the main cause of visible aging in the form of wrinkles, sagging and sun spots. Other signs of damage are small blood vessels and spider veins on the face, neck and chest. UVA also goes through glass including most car windows and is present on cloudy days as well as sunny days. Protecting daily with a Broad Spectrum (filters both UVA and UVB) sunscreen should be included in everyone’s skin care regime.

    Q: How much sunscreen do you need for a face and neck application?
    A: FULL TEASPOON
    A full teaspoon for face and neck is a good rough guide—though it’s better to be more generous than to skimp. More importantly, to ensure an SPF is doing its job it needs to be applied 30 minutes prior to sun exposure, so don’t wait until you are on the beach before applying. Remember you need to re-apply regularly, especially if swimming, sweating or if removing with a towel, think about when eating drinking and wiping your mouth.

    Q: The SPF in my makeup protects my skin.
    A: FALSE
    The problem with relying on the SPF in your makeup is that you’re just not getting enough of it. You should wear at least an SPF of 15, but an SPF of 30 is ideal and topped up every 2 hours. The easiest solution is to use a moisturiser or primer (or both!) that also contain sunscreen. It’s fine to have sunscreen in your makeup, but consider it an added bonus, not your main safeguard.

    Q: Two layers of SPF15 make an SPF30. 
    A: FALSE 
    Adding another layer on top of an existing layer of sunscreen does not double the sun protection factor. Two layers of an SPF 15 sunscreen remains an SPF 15 and does not become an SPF 30. Re-apply every 2 hours if outside in summer months or on holiday in the sun.

  • SKINtuition: 8 Fast and Slow Retail Strategies

    Dermalogica retail shopper

    As spa owners or managers, we need to make retail a focus instead of an afterthought, and our approach to retail and service should be both fast and slow. Sounds confusing? Let me explain.

    First, some good news. Although the idea of omni-retail (or multichannel retailing) might be overwhelming for small business owners, the good news is people are buying plenty of products. According to the NPD group, $16 billion was spent in 2015 by U.S consumers on prestige skin and beauty products and a staggering $21.7 billion in the mass channel. That’s a lot of lotion and lipstick. So, how can we make some better retail gains in the professional industry?

    When shoppers leisurely hanging out and enjoy themselves with in-store services, storytelling with less inventory, having customers take a seat to try products or even having a library or art installation, sales can increase by as much as 40%. Customers not only leave with three products on average, but a future service booking with a skin therapist and a much stronger understanding of their skin needs.

    So what more can you do to secure your sales? What best practices should you be replicating in your retail area? Here are eight fast and slow ideas to get your slice of that $16-billion-dollar pie.

    1. Add Experiences

    Investigate new ways to “power-up” the client experience through complimentary face mappings, self-serving or guided product bars, and in-store skin lesson mini events.

    2. Create Mini Services

    During quieter times, offer “on-demand” 10-minute services that don’t require a booking and are complimentary when a number of products or a core service is purchased.

    3. Remove Clutter

    Remove clutter and any inventory that either muddles your message, you don’t wholeheartedly believe in or can’t adequately differentiate from other product offerings.

    4. Design a story

    Have a weekly “story” in your retail area with curated product picks on your feature table that tell the backstory. Clients or customers should see something unique or different every visit. Use great visuals to spark inspiration.

    5. Amplify your theme

    Feature one-time-only treatments that tie into new product launches to amplify the central theme or story.

    6. Personalized marketing

    Personal­ization reigns. Make sure your outreach and promotions are customized as are your recommendations—not just to your customer’s exact skin needs but their desires, habits, lifestyle and preferences. Banish cookie cutter everything and replace with custom-made designed.

    7. Be real

    Whenever you speak, tell the real stories behind the product without needless fluff.

    8. Don’t forget about neighbors

    Focus on your neighbors and local community—how can you come together and support each other and the community as a whole?

    Remember, that you must convert your service clients to retail clients. If you are not, then you are not only doing them a disservice, but someone else who’s less qualified than you is wiping the pie crumbs away after eating your slice.

    This article was originally published in SkinInc.com.

  • SKINtuition: 6 Ways to Stand Out in the Age of Impatience

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    Looking back, industry trends in 2015 heralded some fascinating consumer behavior. Clients took advantage of new booking apps that deliver an at-home massage within one hour, but then endured long and multiple color appointments to accomplish that perfect ombre fade. Who would have expected #multimasking to have a major moment on Instagram, or that lash extensions would creep north and we’d be microblading in bushier brows? We tried to be more mindful, especially as we consumed copious amounts of kale. I’d love to know who the PR team is behind kale because they deserve an award for 2015’s most popular cabbage. Consumer trends can be overwhelming, but they are worth extra attention. The trick is to decipher what’s going to stick, what’s a fad and what is just plain bonkers.

    One trend that seems to be here to stay is the need for instant gratific­ation. Thanks to our hyper-connectivity and a tolerance for waiting that has dropped to zero, restless impatience is driving industry trends and will impact your business in 2016.

    This “Amazon-ification” level of expectation has surpassed virtual reality and seeped into every corner of our lives. Waiting 48 hours for an online order seems like an eternity, so same-day delivery is becoming the norm. Smartphone apps not only eliminate waiting for a cab, but human interaction: apps can bypass flirting by suggesting a date and securing a table at the toughest reservation in town. Teenagers don’t watch TV; they stream their favorite shows and movies on their tablet or laptop in seconds.

    Experts caution that all this instant gratification comes at a price; it’s made us terribly impatient. The new anxiety, wasting a single moment not getting exactly what you want. A study from the University of Massassa­chusettes Amherst says we now abandon videos if they take longer than two seconds to load. Today’s consumer is so restless that we’d rather be literally shocked than have nothing to do. University of Virginia scientists found that participants preferred to administer electric shocks to themselves rather than being left alone with their own thoughts for 6 to 15 minutes. We literally crave stimulation!

    If you are still operating your business like you did even two years ago, you need to “think quicker.” Here are six to-dos to help satisfy restless, impatient clients.

    1. Mobile Booking
    Make appointment booking painless by providing a quick online or even better mobile app option.

    2. Improve Software
    Ensure that check-in and check-out is efficient. Invest in computerized software that keeps client information on file for fewer lines and faster service.

    3. Develop Micro Services
    Consider offering “no appointment necessary” for micro services under 30 minutes.

    4. Engage During Waits
    Identify ways to engage clients while they wait. Can they give themselves a mini treatment at your product pool or skin bar, or make their own bath salts at your salt bar? Perhaps they get a “texters thumb” massage while watching video tutorials on how to treat their delicate eye area. Get creative!

    5. Text Confirmation
    Confirm appointments via text or a messaging app. Don’t leave a voicemail asking for a call back to confirm the appointment.

    6. Make Products Pronto
    Ensure that you have comprehensive client profiles set up in your system so you can quickly deliver or mail that emergency travel product or cleanser when they run out. Even better, track their purchases and anticipate what products they need replenished. The client who drives, parks and comes in for a single product is diminishing, but this kind of forward-thinking customer service can help grow your clientele and your retail business.

    This article was originally published in SkinInc.com.

  • TLC for Sensitive Eyes

    Eyes Spring2The delicate eye area is taking quite a hammering at the moment not only from environmental challenges, which play havoc on our eyes. A common cause of redness and itchiness around the eyes is hay fever (allergic rhinitis), occurring mostly in spring and summer. Or it may be atopic dermatitis caused by the inhalation of allergens, such as pollen, dust or animal fur, which trigger inflammation.

    We’re also in the era of the ‘super lash’, just about every other person is wearing eye lash extensions or false lashes, or using eye growth serums—all of which can be quite irritating and sensitizing to the eyes.

    Here are some easy things that can be done to care for red, itchy eyes.

    1. Ensure makeup is removed thoroughly using a very gentle, fragrance and S.D. alcohol free eye makeup remover. It will need to be water soluble to ensure that all traces of the product and makeup is leaving no residue (perfect for the contact lens wearer). Choose one with the added benefit of built-in lash conditioners (Silk Amino Acids) that prevent lashes from becoming dry and brittle, as well as keeping the skin around the eye area soft, hydrated and smooth.

    2. To help alleviate dry eyes, place a few drops of artificial tear drop solution; or for red eyes, try some vasoconstrictive eye drops.

    3. When the eyes feel, red, puffy and irritated, place a cold compress or cooling eye packs over them for 5 to 10 minutes. A cooling, hydrating eye masque (kept cool in the fridge) can also be used around the eye area, underneath the compress.

    4. To alleviate the dry, itchy skin, apply a reparative and intensely nourishing protective eye cream (fragrance free) each evening. Key ingredients will include Vitamin A, C, E and Pro-Vitamin B5, as well as soothing botanicals such as Green Tea, Cucumber Arnica and Butcherbroom

    5. If the eye area is very dry and in need of a ‘super protector’, apply an anhydrous moisturizer that melts into the skin, repairs the natural barrier lipid layer and reduces irritation and dryness.

    6. Wear hypo allergenic makeup that has been screened of all known irritants.

    7. Lastly, we should all know the ultimate skin sin by now—never, ever go to bed with your makeup on!

    Ensure everything placed near or in the eyes is super clean. Makeup brushes need to be washed in an antibacterial cleanser monthly, contact lenses need to be changed regularly and always kept thoroughly clean.

    It’s also important to check eye makeup and eye care products; have they been shared with anyone who may have an eye infection? Could your products be rancid, or well past their use by date harboring fungi or bacteria? It’s not common knowledge among makeup users that mascara is only supposed to be used for two months before discarding, perhaps this is the cause of the eye sensitivity.

    As red, itchy eyes can also be a result of an eye infection, it’s important to seek medical advice from a doctor if symptoms do persist.

  • Product Solutions: 3 Ways to Deep Clean the Skin

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    Pore refining! Blemish free! Blackhead busting! All you have to do these days is flick through the latest copy of your favorite magazine or switch on the TV to see images of people with happy faces and flawless skin, usually accompanied with claims for products or ingredients that promise to deliver that clear skin we all strive for.

    In fact, breakouts and blackhead concerns follow very closely on the tail of our top contender, aging skin! And it’s no wonder because every one of us will experience unwanted blemishes at some point in our lives. I can bet that many of us even have a fail proof home remedy, like the humble toothpaste for example, which some believe can banish a spot overnight!

    Whatever the chosen method, for us as professional skin therapists there are varied options that enable us to graduate into different levels of ‘deep cleansing’, which we can recommend to our clients depending on their skin needs.

    Deep clean with Cleansers: Remove surface debris

    To fully reap the rewards of a consistent skincare routine we need to ensure that we start out with the most important step of all, a thorough cleanse. The ‘often underestimated’ cleanse can either make or break the remaining steps of any skin care routine or professional treatment. Many of our clients are under the impression that a cleansing wipe is all it takes to wipe away the grime that collects on the skin throughout the day, but unfortunately this is not enough to remove hard wearing makeup, SPF and dirt. To ensure a deep and effective cleanse we advise to do a ‘double cleanse’. 

    Using an oil based cleanser for the first cleanse is a bit like using a magnet to attract excess oils and debris from the skin. It is brilliant for lifting that initial film of impurities and preventing potential breakouts that can occur through poor cleansing habits. However, there is the small minority of clients who won’t be swayed to use any kind of oil on their skin especially if oiliness is their key concern. In this instance it is best to opt for a clay based cleanser containing a hint of Menthol, which will absorb excess oil and act as an astringent, leaving the skin matte and refined—an oil-phobe’s dream!

    To enhance the cleansing step there are additional tools we can use such as a soft bristle brush which will further assist with removing oils and debris, turning an ordinary cleanse into power cleanse.

    Deep clean with Exfoliants: Renew and refine 

    As we already know, our skin naturally renews and sheds itself every 28 days or so. However, for various reasons this process can sometimes become a bit sluggish and needs some intervention… enter exfoliation. We know that exfoliation smooths and brightens the surface of the skin by removing dead and dulling skin cells but it also helps to clear out excess oil in the follicles, the combination of these two elements are the usual suspects in the formation of the dreaded ‘spot’. There are different types of exfoliants we can choose from such as a scrub, which make use of ingredients like Corn Cob Meal to gently polish the skin. Other types are hydroxy acids and enzymes, which include ingredients such as the lipid loving Salicylic Acid that actively clears out any impactions and provides anti-inflammatory properties to help reduce obvious redness and irritation. Whatever your client’s skin concern, this is that key step that can bring about dramatic and instant change to the skin, especially when it comes to keeping unsightly breakouts at bay.

    Deep clean with Masques: Detox and purify 

    The possibilities are endless when it comes to treating the skin with a masque. Yet this is often the step of a home care routine that is neglected, so we need to ensure that we are communicating the benefits of masquing to our clients. Introducing a masque into the routine is the best way of getting highly active ingredients into the skin in a matter of minutes, and the good news is that we can use more than one in order to address a number of skin concerns often found in different areas of the face at the same time. A great option for purifying and detoxifying is a current trending ingredient, Activated Charcoal, which is great for pulling impurities out the skin leaving a smooth and more lively looking complexion.

    When we hear the term ‘deep cleanse’ we tend to think only of oily or congested skin as the perfect candidate, when in actual fact all skins can benefit from a good clear out. With Spring around the corner many people will be planning on de-cluttering their homes and living spaces, so what better time than now to do the same with our clients’ skin. Bring it back to basics to achieve a fresh and luminous looking skin this Spring.