• Why I Dare to Give, and You Should Too

    LG Headshot“I just don’t have the time.

    But I’m not qualified.

    I can’t find the right organization to work with.

    I can’t make a difference; I’m only one person.”

    Any of these sound familiar? You’re not alone. Most people have avoided the act of giving—whether they meant to or not—within their lifetimes, but this holiday season we challenge you to find a way.

    give backTo make giving easier than ever, there’s #GivingTuesday, a global day dedicated to giving back. Held the Tuesday after Thanksgiving, Black Friday and Cyber Monday, it’s an opportunity for people around the world to come together and focus on one common purpose: to celebrate generosity and to give.

    “But I’m a small business owner and don’t have the time or resources to give back.”

    Giving back is a win-win scenario for your business. Studies show that consumers around the world prefer to buy products and services from businesses that give back. In fact, 46% of consumers are willing to pay extra for these products and services. As professional skin therapists and salon owners, you have the opportunity to give back to your community while also drawing attention to your business and attracting new potential clients.

    Whether a non-profit organization, book club or even potluck dinner, individuals are always looking to be part of something greater than themselves. Giving Tuesday provides you with the opportunity to work with your clients to give back and, perhaps, appeal to new consumers as well.

    So the next question is obvious: how do you participate?

    It’s easy! Donate to your favorite charity or cause on Giving Tuesday. If you don’t have one yet, visit to research ideas. Check out what’s happening in your local community this year on Giving Tuesday (December 1, 2015), and be a part of it!

    Or join us to help women and girls achieve Financial Independence Through Entrepreneurship! Visit to find out how. Always remember that even the smallest gesture goes a long way. Together we can all make a difference for someone, somewhere, somehow.

    How will you be giving back? Tell us @joinFITE #GivingTuesday.

  • Holiday Retail Strategies to Boost Your Bottom Line, With the Numbers to Prove It!

    Erin CareyAs the holiday season approaches it is an exciting time as spa and salon owners know they will see a peak in retail, service and gift cards sales. It is also the time of year where there is an overwhelming amount of competition, with many customers simply looking for the best deals.

    The latest retail holiday sales forecast is projecting as much as $965 billion in sales between November and January, a 4% increase over last year’s shopping season, pointing to a successful holiday season ahead [1]. Keeping in mind the importance of exceptional customer service, lock in those holiday sales and keep your clients returning to you with the following tips.

    DERM_Store_Training_31869• This is the time of year it’s best to offer a promotion such as gifts with purchases. For example, try offering a gift of the customer’s choice with any gift card purchase of a certain amount. Customers will be more willing to buy if there is an incentive for them in return. Fifty percent of consumers indicated that they plan on buying gifts for themselves while shopping for others this holiday season [2].

    • Train your staff to ask every client if they need any gift cards or retail purchases that might be suitable for their friends and family. Remember that every gift card sold is a potential new client. This is the time to lock in new clients as 46% plan to give gift cards this season and a whopping 58% of recipients plan to redeem gift cards within a month of receiving the gift [2].

    • Offer complimentary gift wrapping during the holidays and display examples of gift wrapping options, including gift cards. Custom gift baskets are another great option for clients by allowing them to customize a gift for minimal or no extra cost. Offering unique and custom gift options will help separate you from the competition. Customers look for special gifts with 42% planning to shop at local independent stores rather than malls [2]. The holidays can be stressful and little perks can make all the difference in a sale!

    Merchandise to encourage upselling opportunities while keeping displays clean and cohesive; focusing on what will help entice and intrigue the customer rather than an abundance holiday decor. Stock up on holiday kits and take advantage of deals vendors are offering. Promote seasonal kits and specials on a focal table that can’t be missed and keep small items near your cash wrap as “impulse buys”, which can make great stocking stuffers. Make sure to also offer a selection of service packages such as a bundled package in which clients can receive larger discounts the more services they purchase.

    Host a holiday themed event with special perks for your customers. This is a great time of year to partner with other local businesses and attract new clients! Offer a discount or credit towards products or services with the purchase of a gift card or holiday set. Each business can offer a bounce back to each other and by joining forces can reach more customers through social media outlets. Consumers are open to change, often looking for new stores and brands to make holiday their purchases, with 41% making purchases from a new retailer in 2014 [3].

    Remember that the holiday season can also help set you up for success in the New Year by taking advantage of the increased traffic. Don’t forget to capture all client information during this time of year, especially emails, getting permission to send your clients special offers and updates!

  • The Genius of Local

    annet croppedThere’s a popular saying that raising a child, “Takes a village,” but that same phrase can also provide a smart template for shaping a business. That is not to say that it takes a village to run a salon or spa, though sometimes I’m sure it feels that way. Creating deep ties within a local community—or village—is the best way to set your spa up for success.

    Channel Your Roots

    As a small business owner or professional skin therapist, you might compete against bigger chain establishments or online “flash” sales from local competitors. These competitors might have muscle in the marketplace, but they cannot offer your personal touch or the knowledge and relationships you have cultivated over the years.

    Consider this: when the dust cleared after the recession, it was the neighborhood spa who knew every client’s name that remained standing. It wasn’t the multi-door medi-spa with the laser hair removal specials and fancy ad campaigns. Humans are social creatures by nature. Connecting with your community should be a key approach in building your business.

    People want local, personal flavor, especially if they need to commute a distance for work every day. Focus your marketing campaigns to a 3-5 mile radius to resonate with this “locavore” mentality.

    Wyle Cop in Shrewsbury, EnglandSupport Your Neighbors

    People want to feel connected, and consumers respond with loyalty to merchants and vendors who care about what is happening in the community.

    Smart businesses are attuned to this. Catch that wave and be part of it! Get to know, and be supportive to your business neighbors, even if you don’t share the same key target market. Owners, their employees and families are all potential clients for you.

    Support each other’s social media pages—Facebook, Twitter, Instagram and more. Not only will your following grow, but you will be building relationships and be more tuned in with the local conversation.

    Join your neighbors and welcome in wanderers by opening your doors late on the “first Friday” of each month. Hold joint events with the yoga studio up the road and feature fresh-pressed juices from the spot next door.

    Tie in to Local Services

    Network via merchants associations and the Chamber of Commerce, and tie your philanthropy into the local services versus branches of huge national companies. Show your support by involving your business in ways that benefit local schools, libraries, women’s shelters, public works and utilities, fire and police departments, animal shelters and more. These organizations are the heartbeat of any local village.

    I live in sprawling Los Angeles, the city that was built on the single-occupancy automobile and the freeway. Personally, I try really hard to always use local service providers like my veterinarian, dry cleaner, hairstylist and electrician. I try not to shop or eat outside of my community, especially on weekends.

    This way, I can ride my bicycle, be more eco-friendly, and also do my part to support small business—after all, selfishly, I don’t want them to go away!

    Share Your Appreciation

    Don’t shy away from telling your clients how much you appreciate them and how much you need their support. Emphasize that you need them to buy their products from you directly, versus going online to a faceless source. People will be happy to support you!

    Proof of this in Los Angeles, New York, and probably your town, is the anti-Walmart proliferation of farmer’s markets for regionally grown edibles, indie coffee shops, or open air stalls offering assorted local wares.

    To quote another popular phrase, “No man is an island!” Make a concentrated effort to become embedded in the fabric of your community, and the locals will thank you.

    This article was originally published in Skin Inc. Magazine

  • Shining the Light on LED

    Derm_Headshot28775BB-e1422475470394-150x150For some, using Light Emitting Diodes (LED) to treat certain skin issues like acne and aging may sound too good to be true. How is it that shining a light on your client’s face will clear up those pesky breakouts and plump up their skin? Well, the science is in the stars. About 40 years ago, scientists at NASA discovered through plant growth experiments that light therapy was a beneficial way to repair damaged cells and speed up the healing process.

    Through the years the basis for this technology has been accepted as a non-invasive popular application to treat a variety of common skin conditions. LED photomodulation works similar to the way photosynthesis works in plants as it triggers the body to convert the light energy into cell energy. The light encourages natural cellular activity and “re-energizes” the cells in the skin.

    While the visible spectrum of light can be represented in many LED devices, we are focusing on the most researched and effective light waves: Red and Blue.

    Red LEDRed for Wrinkles

    Red light therapy, is a technology that uses visible red light wavelengths from 630-660 nanometers and infrared light wavelengths at around 880nm to penetrate deep into the layers of the skin. Red and Infrared light increases energy inside cells and jump-starts the production of collagen and elastin to help make skin firm and supple. Because the layers of the skin have a high content of blood and water, it makes it easy for the skin to absorb light. Most researchers agree that light therapy increases production of Adenosine Triphosphate (ATP)—the energy or battery life of cells—and it may also work by targeting water layers on elastin, gradually restoring its elastic function reducing the appearance of facial wrinkles. In addition, Red Infrared light therapy also assists with blood circulation, which effectively transports oxygen and nutrients to the skin. Along with fighting wrinkles, red light therapy has been used in skin healing for rosacea and even eczema.

    Blue LEDBlue for Blemishes

    Blue light has a wavelength of 400–490 nm and has special effects on the skin especially when it comes to treating acne. When blue light reaches the sebaceous glands in the skin, it can help excite porphyrins, which are compounds inside acne bacteria (Propionibacterium acnes). When porphyrins are activated, they release reactive oxygen molecules that damage the bacteria internally, basically killing the bacteria from the inside out. Since red light helps accelerate wound repair, it’s often used in combination with blue light to treat acne, encourage healing, and lessen acne scarring and under the skin lesions.

    These two light wavelengths can effectively and gently make significant changes in the skin at a deep level by repairing cells, stimulating collagen and elastin and helping to treat acne. By incorporating these light therapies you can add another level of expertise to your skin treatments and energize your services.

    Keep in mind before shining that light—manufacturers of LED devices must gain FDA clearance in order to make certain claims about their devices. It’s always good to check on the company’s status and proven results before purchasing so you can ensure your client’s treatment is on track for optimal skin health.

    To see LED in action, watch the IDI webisode Using Machines to Power up Your Treatments-Part 2.

  • 5 Key Assets to Land the Job of Your Dreams

    Emma new bio shot cropAs part of my role I am responsible for recruiting my team. I’ve interviewed literally hundreds of people over the years, so I’d say I’m pretty qualified—from an employer’s point of view—to to share with you some key assets I like to see from a candidate. Take a look at these 5 simple tips to land the job of your dreams.

    1. A well written resume can change your life. A powerful resume should be concise, with sufficient applicable content to get you an interview—ultimately it has to ‘sell you’ to the employer by making yourself an attractive proposition on paper. Ensure it’s honest, include what you believe to be your strengths and areas that need development, every employer knows no one’s perfect. Include your qualifications, work history, key duties and how long you’ve worked in each role, please state the month as well as year you began. A nice touch is giving a brief reason for leaving each position.

    Dream job 1I’m never impressed by anyone who just emails me their resume without an accompanying cover letter. It allows the employer to get a sense of who you are. In brief, explain your career goals and why they are aligned with the vacant position, as well as providing a summary of your skill set that matches the job description. Ensure to include what you respect about that business and why you really want to work for them. Be enthusiastic and make it personal.

    And before you hit ‘send’, have someone who can effectively proofread it, there’s no excuse for mistakes and they could cost you the job!

    2. Do your homework. Go prepared by knowing as much about the business, their culture and the role as much as possible. If applying for a position in a spa or treatment center, ensure you’ve checked out their menu of services, know their trading hours, which treatments you’re already skilled in delivering and the ones in which you may require additional training. Acquaint yourself with the product range(s) they use.  It’s also a good idea to check their online reviews and see what their customers are saying about the business, chose one or two you can happily quote.

    3. References. It’s amazing how some people listed on a resume have no idea they are actually that person’s referee! It’s so important to speak to your referees prior and ensure they are still happy to provide a reference, and to let them know they may expect a call. At the same time check you have the right contact details for them. Avoid putting a referee down who may not provide you with a positive reference (it happens), it can cost you the job! Referees need to hold senior positions from your most recent employment history.

    4. Personal branding. You’re your own walking, talking brand. How you speak, what words and tone you use, how you chose to dress, how you wear your hair, present your nails, your jewelry choices, all reflect ‘brand you’. You need to demonstrate a positive image to the prospective employer, and one they can see also aligns with their own.

    Be aware of:

    •  Your voice mail message with “busy par-tay-ing woohoo, leave a message!” just may need changing while in the pursuit of a new job!

    •  The email address like ‘crazymadwoman@gmail’ is perhaps not the one you should be sending your resume from.

    •  Do a Google search of yourself and see what comes up, check if there is access to your personal social media e.g. Facebook page. See what a prospective employer sees when they do a background check on you, if it’s not favorable, get it deleted fast!

    •  Who you speak to pre and post meeting the interviewers, often staff members will be asked how you presented yourself ‘outside’ of the interview room.

    From the first initial conversation on the phone through to the interview itself, it’s vital you present the very best of yourself.  Any uncertainty, ask friends and family for help, check out websites, video tutorials on successful interviewing. And never be late, if the worst happens and you are, ensure you call to apologize and let them know you’re running late.

    If you change your mind or secure another position don’t just not show up! People remember those who demonstrate negative behavior. Always do the right thing and withdraw your application. You never know when you may cross paths with the interviewer or business again!

    5. Follow up.  Either call, send a handwritten note or the last option, email to thank them for taking the time and giving you the opportunity to be interviewed. You can reiterate your great interest and excitement in the position, and let them know you’re looking forward to hearing from them in the near future.

    I know it may sound obvious, but never go for a job that your heart’s not in it, find yourself a role that will bring the best out of yourself and you’ll really enjoy. Now all that is left is to do is wish you successful job hunting!

  • 4 Essential Tips to Reach Clients through Social Media Marketing

    Michelle SilvaTake a second to think about how your business is communicating on social media. Are you constantly pushing hard-sell messages to your followers? Are you overtly telling your customers in every post to book an appointment or to buy a service or product from you? If so, you could be guilty of turning off your followers.

    Social media marketing has evolved into an enormous tool for brands both large and small to engage with their customers online and reach new ones too. Like any type of marketing, your social media efforts should include the overarching objective of converting your followers into paying customers. However, it’s important to keep in mind that people don’t want to see a news feed full of sales pitches. In the social space, if you can consistently create content that taps into your target audience’s interests, you’ll stand a better chance of keeping your followers and growing your fan base.

    Social Media Here are a few key things to keep top-of-mind when crafting content for social pages:

    Provide value to your customers.

    Highlight your expertise and position your business as an expert in your industry by curating content that provides value to your followers. People love to learn online and discover new tips—especially about skin care! Share your knowledge by creating content that features tips, solutions and guides on how to care for skin or treat a specific concern. If you’re consistently creating valuable content, your followers might share your content with their friends, getting your business page in front of new eyes. This will help you keep the attention of your existing followers and help you grow your audience.

    TIP: For every question, there’s a piece of content! What are the most common questions your clients ask you? Keep a running list and turn each one into a post!

    Be creative with what you’re promoting.

    So, you just added a new service to your menu and you need to get the word out. Try thinking of a creative way to entice people to try it out, but without the hard-sell lingo.  For example, create an infographic that highlights the top 3 benefits of the service.

    Quality over quantity.

    Don’t just post for the sake of posting. Always ask yourself if it will benefit your audience? Will it inspire them? Will it provide value? If so, post away!

    Be conversational.

    Don’t be afraid to be human! Think of social media as a conversation between you and your customers and an opportunity to build relationships. While it’s important to still be professional and practice good customer service, there’s no need to be overly formal. When writing for social media, keep your copy conversational, concise, and easy to understand.

  • Join the Multi-Masking Movement

    Charmaine CooperThere are many trends that have helped to shape the canvas of the skin care and cosmetics industry; many of which reflect the way consumers have evolved over the generations in their perception of skin care. But no one can argue that the generation of consumers today depict the most education-hungry and -accessible consumers of our time.

    One trend that we find taking quite a lead among consumers now is “multi-masking”. But is this really a trend or more of a movement? In the past, the landscape of skin care masques have always been mysterious to consumers. Until now. Consumers have moved from the lack of comprehension of masks to a clearer understanding.

    multi mask imageThis could not have been achieved without the support of professional skin therapists worldwide. For years, skin therapists have understood that one size never fits all! In fact, there are no two skins alike. Skin conditions constantly change. And with these constant changes that the average person goes through, as a result of the weather, diet, hormones, lifestyle choices and stress, multi-masking just makes sense. Masking still is, today, the quickest way to achieve visible results in the skin’s tone, oil presence, hydration/radiance levels and inflammatory levels.

    Often at times, all of these concerns can show up at once! And if one size does not fit all, multi-masking can support in a brilliant way. Any of these concerns can be addressed in just 7-10 minutes with masks – day or night, just a few times a week. The key to making the most of multi-masking is to not combine the ingredients in one area or zone – but to multi-mask the face zone by zone as the conditions dictate.

    Here are some recommendations you can give to your clients:

    For oily skin, recommend a clay based mask to absorb excess oil. This is a concern, commonly found in the T-zone of the face. Oil balancing ingredients include Activated Charcoal, as well as Bentonite and Kaolin clays.

    For dehydrated, dull or sensitive skin, a hydrating and calming mask will calm and lock in moisture levels. These concerns can be prevalent in the cheek areas, and may sometimes involve the neck and chest. Look for ingredients such as Cross-linked Hyaluronic Acid, Aloe Vera, Chamomile and Avena Sativa (Oat) that are extremely beneficial for optimal moisturization and turn down redness levels.

    For lackluster, hyperpigmented or dull skin, vitamins are a must. This is a common concern in the chest, possibly cheeks and forehead area. Vitamin A, C and E along with key amino acids help to recover the skin’s health and vitality, revealing a brighter and more radiant skin.

    Having a comprehensive understanding of these common issues and simple approach with multi-masking will position you as the go-to skin therapist to remedy many concerns at once. Because great skin always begins with great education.

    So, go ahead and tell your clients to join the multi-masking movement. It’s well overdue!

  • Black Magic: The Key Benefit of Activated Charcoal

    Dr. Diana HowardOver the past few years numerous products have been introduced into both the skin care and health care markets that feature activated charcoal as a main ingredient. As the Vice President of Research and Development at The International Dermal Institute I am often asked, is this just a fad or is there any real science behind this trend? In order to answer this question I need to explain exactly what activated charcoal is and how it works in these types of products.

    Let’s start with the obvious question…What is charcoal? Charcoal may be derived from peat, coal, wood, coconut shells, or petroleum that is burned to form a lightweight mass of carbonaceous charcoal. When we refer to “activated” charcoal it means the charcoal has been reheated, often to extremely high temperatures, which creates thousands of micropores that increase the surface area of the charcoal.

    Adsorption Power

    The activated charcoal, with its increased surface area, can readily adsorb substances onto its surface. This differs from absorption where one substance is incorporated into another; think about a sponge absorbing water—the sponge becomes saturated with the water through and through. In adsorption, molecules adhere just to the surface of the activated charcoal. Suppliers of activated charcoal use special manufacturing techniques that yield highly porous activated charcoals with varying surface areas; it is not uncommon to find that one teaspoon of activated charcoal can have a surface area of as much as 10,000 square feet. That’s a lot of adsorption power!

    While the skin care industry has just seen the merits of activated charcoal, the medical community has known about the adsorption power of charcoal for years. Entire books have been written on the subject of the medical uses of activated charcoal to adsorb toxins or poisons in humans and animals. As a matter of fact, even the Red Colobus monkeys of Zanzibar have learned about the health benefits of using activated charcoal.

    I learned firsthand about the power of charcoal when one of my dogs ate something poisonous and the vet pumped her stomach with activated charcoal to adsorb the toxins; fortunately the activated charcoal along with the adsorbed toxins are readily eliminated through the dogs digestive system. In a similar fashion activated charcoal filters are used to adsorb odorous or colored substances from gases or liquids; a common household example is charcoal water filter often found in refrigerators and freezer ice makers. Bear in mind that once all of the sites on the activated charcoal are filled it’s time to replace your filter.

    Activated Charcoal in Skin Care

    In the skin care industry, cosmetic chemists have found that activated charcoal can readily adsorb oils, toxins and impurities from the skins surface. One of the most effective forms of activated charcoal is Binchotan charcoal derived from Ubame Oak trees from the Kishu region of Japan. Binchotan charcoal is activated by burning oak branches at extremely high temperatures for several days and then rapidly cooling them. It is known as the highest quality activated charcoal and is often used to purify drinking water. Because it is such a clean, odorless charcoal it is also used in high end Japanese restaurants that use charcoal fires in tableside dining.

    In skin care formulations, activated Binchotan charcoal adsorbs oils as well as pollutants and other superficial toxins from the skin’s surface. We know that masques can deliver dramatic benefits to the skin and charcoal masques have gained popularity among consumers, especially those with oily and breakout-prone skin. Combined with other actives, such as keratolytic sulfur, mineral rich volcanic ash, and exfoliating AHAs, one can optimize the results of using a charcoal masque for a wide range of skin care conditions. Rinsing this charcoal formulation from the skin readily removes the adsorbed substances from the skin to help purify, brighten and revitalize any skin condition.

  • Pregnancy Skin Care Dos and Don’ts

    Derm_Headshot28775BB-e1422475470394-150x150The body goes through many changes during pregnancy and the skin is no exception. Skin changes occur in about 90% of pregnant women in one form or another; and Mom-to-be’s will have some pressing skin care questions on ingredients and treatments.

    There are many opinions between doctors and different studies with varying information, so it’s imperative that your clients consult with their physician prior to the use of skin care products and receiving treatments.

    Here are three of the most commonly asked questions by professional skin therapists when it comes to treating pregnant clients.

    1.  Can I use Salicylic Acid? This Beta Hydroxy Acid (BHA) is an excellent exfoliant and can be used to treat acne. In high concentrations it is considered a risk during pregnancy and should be avoided, especially in professional resurfacing. Small percentages used in skin care (for example less than 2% in a wash off) are considered safe.

    2.  What about the use of aromatherapy? It’s recommended to avoid using essential oils during the first trimester. This topic is controversial between practitioners and there are varying opinions to safety, however, it depends on the type of oil and dilution. Usually approved non-toxic blends around 1-2% dilution are considered safe for body massage and skin products. Hydro-essentials, which are water-soluble fractions of the essential oil, are safe as they do not penetrate the blood stream. Your client should consult her doctor before any essential oil use.

    3.  Can I use technology in my treatment room? The use of electrical modalities is not recommended, which includes Galvanic, High Frequency, Microcurrent, Ultrasonic and Laser. Microdermabrasion has mixed expert reviews, with most stating to use with caution. We would not use microdermabrasion over aggravated acne or dilated capillaries. Be mindful when using it on hyperpigmented skin as causing more inflammation can make this condition worse.

    This handy ingredient checklist (below) can help you decipher the dos and don’ts when treating pregnant clients. When in doubt, have your client discuss their skin care options with their OBGYN and/or general physician if they are currently pregnant, nursing or considering pregnancy in the near future. Always work with caution if the client is in her first trimester and/or has had complications with her pregnancy or previous pregnancies. If she opts to avoid certain ingredients and/or products, the best course of action is to honor her choice. What is most important is that we help the new mother achieve her skin care goals safely and effectively.

    Pregnancy Yes and Nos







  • Top 3 Post-Grad Courses Every Skin Therapist Should Take

    Tara - tempOur industry has evolved from the idea of applied beauty to in-depth knowledge of skin, and there are several trends in continuing education that exhibit these changes. We have noticed an abundance of post graduate workshops and seminars that promise profitability, but will they truly deliver? Let’s take a look at three hot skin care classes that can elevate your skill set as a professional skin therapist that will wow your clients, and maybe even a future employer.

    Medical Skin Care

    The medical field is utilizing skin therapists evermore to help improve the health of a patient’s skin pre and post-surgery. Skin treatments are usually offered as part of a package combined with medical procedures; thus making a huge opportunity to grow our skill set and become profitable when working hand in hand with doctors. Sign up for a class that discusses common MediSpa procedures such as injectables, lasers and skin needling and how to navigate the MediSpa environment.

    DERM_IDI_Modalities_31521Advanced Exfoliation

    Are you properly prepared to offer state-of-the-art treatments like hydro-dermabrasion, ultrasound and/or chemical peels? Just because we can use these tools doesn’t mean we understand their full potential. For that reason, education will allow us to learn how to get the most out of our treatments. Take a class that shows you how to apply these advanced exfoliation techniques and how they can be used alone or other with products. Incorporating these advances in exfoliation can help you give express treatments that yield immediate results!

    Oncology Skin Care

    Cancer has long been considered a contraindication for professional treatment—that is until now! It all starts with one question: Do you have any compromised lymph nodes? This question opens up a conversation with a client to let us know how to proceed with the proper modifications. Learn about oncology skin care to understand proper modifications for massage, products to avoid, and how to safely care for an oncology patient. Not only are you performing a beneficial service, but also growing your business at the same time.

    Don’t know where to start? Take a look at IDI’s class offerings (USA) and lectures such as: Medical Skin Care: What Therapists Need To Know; Acids, Peels, and Exfoliants; and Cancer Aware: Client Safety and Lymphedema. No matter where you work or the treatments you offer, it is always important to stay CONNECTED!