News

  • Morning Joe with Jane Wurwand

    Watch our chief visionary Jane Wurwand on MSNBC’s Morning Joe as she discusses the significance and economic impact of our industry, and how FITE helps women entrepreneurs worldwide.

  • A Clear Connection: IDI Adresses Adult Acne in Colombia

    It was late when we landed, but even in the late hours of the day, the city of Bogotá pulsed with an amazing energy. Working for a global company gives us the opportunity to travel and educate all around the world, and here we were in the metropolitan heart of Colombia, getting ready to share the latest in skin care ingredients and technology.

    For four days, my colleague Yorcka Kido, regional education manager for Latin America/Caribbean, and I had the honor to meet with our South American hosts and professional skin therapists. We were also able to connect to millions of consumers via local media to educate on skin health with a focus on adult acne.

    Our first two days kicked off with radio interviews to discuss skin facts and tips on acne. We also met with additional press for TV, magazine and newspapers such as El Tiempo, Caracol Colombia, RCN Radio, Televisa Colombia and Vanidades to share the story of skin health and the impact of adult acne for consumers. Questions such as “what causes acne, how do you treat a blemish, what are the best acne-fighting ingredients and can food affect your skin and cause breakout?” were just a few of the key topics during these interviews.

    On our final day in Bogotá, we were the guest speakers at a skin care event. Over 100 professionals attended the seminar ranging from skin therapists and salon owners to doctors and dermatologists. We presented the latest on industry ingredients and trends and also covered controversial topics like parabens, natural versus organic and alternative ingredients. With consumers having more access to various types of skin care, this topic was impactful and relevant for all professionals, especially to stay educated in what’s fact or fiction, and what works and what’s safe.

    Our afternoon featured the latest findings and research on acne and adult acne. We explored the science behind acne development including triggers, causes, and the four factors that contribute to this worldwide skin concern. Attendees also learned about key ingredients in professional and retail products that provide maximum control and innovative treatment solutions.

    Our experience in Bogotá, Colombia was filled with warm hospitality, gracious hosts and people that encompass a passion for skin care and for life. The entire trip allowed us to network, meet new friends and build relationships on the common thread of education. And that no matter where we are in the world, continuing education is truly important and critical to our client’s skin health and to the success of our business.

  • This Is Why We FITE on Nelson Mandela Day

    On July 18th, 2014, IDI Canada took part in our annual celebration of Nelson Mandela Day in Toronto, Vancouver and Montreal. Each year on Nelson Mandela’s birthday, we commemorate his legacy and values by devoting 67 minutes of good will through volunteering and community service.

    At our Toronto Headquarters, we welcomed 30 women from Fred Victor, a community center for underprivileged women in Toronto. We held a high-energy skin savvy presentation where the women cleansed and moisturized their skin. The women then broke into smaller groups to receive a shoulder/back massage, hand massage/exfoliation and make-up touch up!

    Our teams in Vancouver and Montreal also shared in the celebration by putting together backpacks filled with goodies and personal care items for homeless and at-risk youth. Our Vancouver team prepared backpacks for the community service campaign Project Backpack while our Montreal team did the same for the non-profit organization Dans la Rue.

    Canada-wide, we can tell you that it was truly rewarding to give back to those who need it most and we encourage you to continue the movement and help empower the communities around you!

    If you want to know more about Nelson Mandela Day or how you can contribute, visit mandeladay.com. To learn more about Dermalogica’s joinFITE initiative, check out joinfite.org.

  • Team USA Is No Ordinary Team

    Working for The International Dermal Institute is always a pleasure, but even more so when the United States Education Meeting comes around. It is the highlight of the year and this year was no exception! Our corporate office was filled with excitement and anticipation as we welcomed our tribal members from across the country to a few inspirational days of bonding and learning.

    We had 100 attendees including Instructors, Front Desk Registrars, Managers, Operations Team, Professional Skin Therapists from our Flagship Stores and Field Trainers attended the conference. Our theme was ‘This Is No Ordinary Meeting.  You Are No Ordinary Team’ with a focus on – Leadership, Problem Solving and Team Building. The biggest impact for us this week was all about working together and understanding our true story as a tribe. At the end of the day, it’s a balance of Sales and Education, that work together hand in hand to help build the company, and help each of our accounts achieve their goals and create their own success stories.

    We had 17 presentations as well as five breakout sessions that covered where we are at with Education, where we’re going and how we’re going to get there. The magnitude of information was so amazing that each presentation left us with copious amounts of notes and mindful measures to take back and apply immediately within our daily lives at home and work. There were presentations to remind us of who we are as a company – such as ‘What’s in your DNA?’ with the unforgettable stories of what makes us so different and stand out from the rest. And of course, who better to share that with us than our very own Dr. Diana Howard, VP of Research and Development and Global Education. We enjoyed educational presentations on the new innovative products Dermalogica is bringing to market and the great new classes we have to support launches, products and the future of our industry – the medical arena.

    It was a case of “Who Done It?” as we enjoyed a night out on the town aboard the beautiful and mysterious ship, the historic Queen Mary. Fun was had by all during our murder mystery dinner and it was great to see friends and colleagues come together, work as a team and sleuth out the clues to solve the case!

    Our final day was filled with inspiration and words of wisdom from our Founder and Chief Visionary, Jane Wurwand. Jane presented a segment on true success and how it goes beyond money and power. We gained great tips on how we need to disconnect from our technology devices (literally!) and introduce silence in our lives – it is imperative for our creative mind and our own sanity! She ended with a quote that truly left each of us motivated to complete the second half of the year achieving goals and exceeding expectations.

    “Every day, the world will drag you by the hand, yelling ‘this is important! And this is important! And this is important! You need to worry about this! And this! And this!’ and each day, it’s up to us to yank our hand back, put it on our hearts and say, ‘No. This is what’s important’” – Iain Thomas.  Thank you Jane!

    It all ended too quickly, but we look forward to another year, when we can all be together again and share stories and moments of how we helped more than 60,000 students achieve success and build their business. Together, as a team, we are all here to support each other and change the industry one student at a time.

  • A Warm Exchange: Greek Skin Therapists Learn Business Tips from IDI

    We love to host visitors from around the world in our Leatherhead, United Kingdom location. This is always a favorite part of our role as many visitors may have never been to the UK or even traveled outside of their own country.

    From June 16-17, we hosted a fantastic two day training event for a group of skin therapists from Greece. Their trip began with visiting London over the weekend where they wandered around the top sightseeing spots at their leisure.

    On Monday morning, they arrived excited and ready to begin the days meeting. Our International team inspired them with the IDI seminar “Solar Damage and Protection,” a topic that’s extremely relevant for the sunny Greek market! They were totally blown away by the information and just loved seeing everything put into practice with a creative demonstration that followed the lecture.

    The following day turned to a business focus to help them cope with the economic crisis – hit especially hard in Greece. Our new business workshop on express treatments was a great hit, they left the workshop extremely motivated and inspired with ideas to take back to their market. Some things they learnt were choosing which express treatments they can implement into their business back home and how to market and promote these treatments effectively, especially when you’re in a business that has lost many service and retail clients due to the economic crisis.

    We also covered the flexibility of offering express treatments – how they can be offered outside of a treatment room or used off site to promote their business. They especially learnt a lot from the demonstration, noticing the key differences between a 20-minute express treatment versus a full 60-minute treatment – they have fixed stages that are flexible according to the client’s key concerns, goals and what should be prioritize in the treatment.

    Their visit came to a close with a very special thank you from our team, by taking them to see and experience an express treatments firsthand at the Dermalogica Bentalls concept store in Kingston upon Thames, Surrey. A perfect way to help cement what they learnt! Next a celebratory lunch on the river was the perfect way to end such a successful and enjoyable visit from such passionate and dedicated skin therapists. We will miss them!

    Here’s some feedback that reflects how important and impactful our education can be.

    “Every time I get back from a seminar I raise the level of my work.” – Lekka Aikaterini

    “As always learnt and gained a lot, lessons had consistency and trainers were perfect.” – Giolanta Agatsidou

  • The Game Changer: Mobile Apps

    I seriously question if the mobile phone is now an actual appendage of most people’s bodies, literally  an extension of ones hand! Let’s face it, just about everywhere you go you see people with their phone in their hand (not their bag or pocket). If we are so heavily reliant on our phones and we know that technology changes daily to increase the function and benefits of the phone to our everyday life, then I question, why is it we are so slow in our industry to understand its importance to our business?

    Our customers communicate and manage their life through their phone, so we must provide them with the ability to communicate and manage their services and products with us via their phone. That means they need to be able to book online via the phone, buy product, view our services and products on video, get educated, write comments, engage with others and much, much more. That means we need to have  a website and support systems that are all configured for mobile applications and consider having supporting apps for your customers to access.

    According to beauty-app master Modiface, app downloads during December 2013 were up year-on-year by 25 percent, while apps that provided specific functionality were up by 38 percent. From these statistics, we can see consumers are downloading apps that address a certain need or help them with specific tasks rather than being purely content-based applications.

    So don’t procrastinate any longer, face your fears just go out there — get on board and ‘do it’!

  • Who Takes Care of You?

    We’re in the industry of giving. In our roles we give of ourselves to our clients, both physically and emotionally. We know how it feels after a long day in the treatment center.  And yet, just when we thought we were done, another client walks through our doors. What do we do? We dig a little bit deeper and we give just that little bit more!

    In taking care of our clients, we all too often forget just how important it is that we take care of ourselves.

    I recently visited Malaysia, where I had the opportunity to spend some time with business owners, sharing with them ways to ‘take good care of you’. During our time together, we reminded ourselves how important it is to take excellent care of our essential ‘tools of our trade’. Here is a photo of our group proudly displaying a very important tool that we use everyday – our magic hands! It is so important that in our industry, we fuel our bodies with healthy foods and look after ourselves physically, especially when it comes to our posture, to ensure a long and successful career.

    But, just like our bodies, it is essential that we also take care of our minds. As skin and body therapists we help people to feel good about their skin. We know of the many benefits to a skin treatment, being of course the tangible benefits such as the soft, luminous skin we can see and feel post treatment. But the holistic benefits of ‘taking time out’ can never be underestimated. The wonderful benefit of a skin treatment is also the rest and relaxation that it provides our minds during our time out.

    So, who takes care of you? When was the last time you were a ‘client’?

    Next time you’re feeling tired and worn out, don’t forget to nurture your mind as well as your skin. Book yourself in for a skin treatment!

  • Honduras Skin Therapists Seize the Moment to Learn from IDI

    Despite traveling to a foreign country where we may not speak the same language or nothing is familiar; there is one thing that I feel is the same regardless of where you go…That is skin care. This was evident in my recent travels to Honduras. I had the honor of traveling down to teach key accounts and new accounts concepts for success. I also had the opportunity to provide some fundamental product training. This was an opportunity to elevate the students from being a regular skin therapist to move toward being an expert in their craft.

    In my travels to Honduras I was able to visit two cities. My journey first began in San Pedro Sula, where the training sessions were much more intimate with about 10 students; by the end of the event we had 17 newly inspired therapists and salon owners. My next stop was Tegucigalpa, where 38 individuals, made up of skin therapists and owners, gathered to enjoy learning new concepts about skin analysis. They were advised to look and feel in 14 different areas of the face to notice changes in the skin, and witnessed some 20 minute, results-oriented express treatments as well as receiving tips on retailing. There was an overall sense that this new information they learned would lead them to success by bringing in new business and boosting sales.

    Regardless of our level skin knowledge, we are in a customer centric industry. Seize the moment to learn new opportunities and perhaps learn a new tip or trick.

  • Mindfulness at Its Finest – May Week 2014

    Inspiration that lingers is something that doesn’t come by often and easily. It tends to be a moment that stirs right then and there – be it from a song, a picture or a person in front of you. But it’s that long-term effect that we strive to achieve for our educators during our Annual International Education Conference held May 5 – May 9 at the IDI & Dermalogica headquarters in Los Angeles. It’s also a week of tribal bonding with our educators from nearly 40 countries and re-kindling the inner fire that drives us to do what we do best – provide the best education in the skin industry.

    This year we drew upon the connection of “Mindful Learning and Learning to Be Mindful” as the overall focus, where we shared touching stories, celebrated achievements, sparked kinships and reaffirmed our purpose in the business of touch.

    Throughout the 5-day conference we heard from the likes of Dr. Diana Howard on new product and ingredient innovations, renewed our mission to help women through FITE, shared achievements and goals from our global educators as well as our leaders, such as Annet King, Heather Hickman and Emma Hobson to name a few. And this year we had the pleasure of receiving a mindfulness expert, Joey Soto, who opened the week with meditation exercises and challenged us all to embrace the moment and be present. Our other special guests included oncology skin care experts from Greet the Day, Johnette du Rand and Karey Hazewinkel York, who took us through a touching and emotional presentation on working with clients who are cancer patients and survivors.

    As an added touch, our guests were provided with unique, oversized seating to sit comfortably (and take of their shoes if they like!) during the presentations in our auditorium, healthy and colorful food selection as well as exceptional entertainment for two evenings. For the Tuesday night we had the privilege of receiving Lee England Jr., soul violinist and rising star, at our headquarters performing original music and beautiful renditions of Adele’s “Rolling in the Deep” and “Unthinkable” by Alicia Keys. On Thursday, we transported our guests to the reinvigorated district of Downtown Los Angeles where we convened at the Crocker Club for a farewell celebration in true “Great Gatsby” fashion and live entertainment.

    But it didn’t come full circle until the final day, when our chief visionary Jane Wurwand took the stage. Inspired by Ariana Huffington’s latest book Thrive: The Third Metric to Redefining Success and Creating a Life of Well-Being, Wisdom, and Wonder, Jane showed us a new definition of success that isn’t solely based on money and power; that more characteristics such as mindfulness, passion, health and giving back to name a few can lead to true success that satisfies us from within.

    To view more photos from the week event, visit Dermalogica’s May Week Facebook page.

  • Sound Skin Advice For Your Clients on Refinery29

    Our very own skin guru and director of Global Education, Annet King, has been working feverishly to provide articles on skin health for the prestigious Refinery29, the largest independent fashion and style website in the United States. So why is she lending her skin expertise to the public at large? As it turns out, many of their readers had questions about skin care, and who else should they seek out but a renowned IDI skin expert! So now we’d like to turn over these articles jam-packed with helpful skin advice to you, the professional skin therapist. There are some great tips here to give to your clients on everything skin care, and stay tuned for more to come. Happy reading!

    3 Reasons To Stop Fussing With Your Face & See A Professional

    Winter Woes: How To Get Your Complexion In Check

    Skin Flaking Off? How To Care For Your Visage In The Winter

    Is Your Diet Making You Break Out?

    Busted! The Most Common Skin Product Myths, Debunked

    The Must-Know Secret To An Even Complexion

    How To Get The Best Skin Of Your Life

    The Basics To Getting Perfect Skin

    4 Skin Care Lies You Need To Stop Believing