• spring-clean your business model

    Spring is here, and while some economists talk a good game about the recession being over, consumers aren’t buying it, pun intended.

    Luckily, skin care is resilient, though not exactly recession-proof. Clients who have made an investment in healthy skin want to continue to do so; they simply cannot afford the price-tag ($75 and up) or the time (an hour or more) when they’re feeling squeezed.

    So make it easy for your clients to keep giving you their business in these important ways:

    Stop selling luxury, pampering, indulgence: These concepts were never part of our skin care concept, and now these promises are really out of synch with current values. Frugal is cool – excess is gross. And results are a must! Offer 20 minute MicroZone Treatments which address a specific condition or problem, and skip the rose-petals.

    Reach out to young clients: Teens, even tweens steer household decision-making in terms of brand loyalties. And teens and tweens continue to spend their allowance (or inheritance??) on personal items. Here’s a chance to bump up your social media skill-set: tweet, FB, youtube and blog to teens about the need for summer sun protection, and offer free consultations for back-to-school skin care planning.

    Make skin care an event: Now is the time to create a Skin Bar in place of your (yawn) waiting area. Create a space which will seat four, with an easy-clean counter surface and comfortable stools. Provide steamers, headbands, mirrors, cotton swabs and unlimited samples—and invite local newscasters, newspaper editors, athletes and other influencers to get FaceMapped and play with product. Sales are never pressured, but nearly always inevitable.

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