• Back to School and a New Lesson on Healthy Skin!

    Annet KingAs any diligent mom or skin pro knows, teens and tweens can be a prime target for a myriad of “oh so lovely” infectious and contagious skin issues. However, attempt to educate on the danger of sharing their BFF’s Juicy Tube or the festering fungus associated with a week-old gym bag and you’ll be met with a cold, icy stare. But engage in some dialogue about banishing blackheads and having clear, pimple free skin, and they’ll perk up quicker than a Beagle with a brand new bone.

    So jump on the “Back to School” train and use this opportunity to host a fun, skin social event with “After School Skin Lessons” at your skin center or salon for the next few months.

    Here are some A+ tips to get you going:

    Stock Up: Ensure your retail area is well stocked on “teen appealing” but effective problem solving products that include starter kits. You want them to start afresh with quality grade products and keep up the good work at home. For events and lessons, create playlists of their favorite tunes (might not be yours!) and have Teen Skin Tips at the ready to hand out. Stock the fridge with skin friendly drinks and snacks and make sure your space is ready for action.

    Hand out postcard invites to every mom client so she can bring her teen, her credit card and her bff’s along. Tweet, pin, Instagram and post your event on all of your social media sites, and put up posters and display sheets around the space advertising the fun educational event. Don’t forget to have a hashtag for the night, such as #seemyclearskin, so your teens can take selfies and group shots as they learn at the skin bar. Run a competition for the most original pic posted and give away a complimentary clear skin express treatment and starter kit to the winner.

    Teach the Basics: Set up a skin bar and serve up a daily regimen: foaming, medicated cleanser; spritz toner; lunchbox handy purifying wipes; gentle scrub; an oil absorbing, pimple- treating masque and an oil-free moisturizer with SPF. Now guide them “hands on style” through the simple steps of cleansing, exfoliating, masque-ing, toning and moisturizing their skin. Provide plenty of warm wipes, headbands and mirrors, and show them how to dispense, apply and remove.

    Safe Picking – Teens are going to pick and we’re kidding ourselves if we think they will completely abandon this habit, so let’s teach them how to do it safely. However, ensure they understand the dangers of popping inflamed pustules and how it can lead to scarring. Guide them through the proper procedure of cleaning, prepping and warming the skin first. Teach them how to make finger mitts with tissue using the IDI method, and demonstrate the hygienic, pain free technique of stretching, creating a mound and rocking and rolling the impaction out using the sides of the fingers. Share post extraction tips like sterilizing the skin and using spot treatment products with 5% Benzoyl Peroxide and Salicylic Acid.

    With hormones, homework and hotties on the brain they have enough to cope with, so let’s help alleviate the stress of breakouts and problem skin and grow our business in the process!!

    1 Comment

    • Jennifer Flores Says:

      What a great idea! I am so excited to offer this event to my patients.

      August 27, 2011 at 4:35 am

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