• Serums: Should You Believe The Hype?

    Heather HickmanGee-whiz, hasn’t skin care come a long way? Remember the days of “pamper” treatments? Remember when your “facials” consisted of steaming & creaming & lasted at least 1 ½ hours? Remember that pink uniform with the puffy sleeves (please tell me I wasn’t the only one that had one)? Oh, happy days.

    But those days are gone, long gone, because quite simply, your client’s aren’t buying it, your clients are skin savvy, your clients are time crunched & your clients want results! So the real question du jour, my friends, is… are you utilizing the products & procedures to provide them?

    Cleansing, exfoliating, hydrating & protecting the skin are just the fundamentals; knowing the power houses in your skin care arsenal is pivotal in ensuring client expectations are met, and nothing is more potent than a serum.

    Serums are super-concentrated, powerful yet lightweight fusions with either water or oil bases. They are often referred to as concentrates and contain a higher dosage of biologically active substances than their moisturizer (cream) counterparts. This means quicker, more effective penetration of actives to get, you guessed it, skin care results!

    Most professional serums are water based, and as such, their beneficial results can be accelerated by utilizing them with electrical modalities. Depending on the viscosity of your serums, they may be used in this manner alone or with the aid of a hydrating gel masque. At the International Dermal Institute, our two favorite methods of professional serum application are Iontophorisis with Galvanic Current, or Microcurrent for rapid product penetration. Combining your highly active ingredients with these modalities is an excellent way to get sure fire results on the skin, especially in a time compressed targeted treatment.

    In regards to client home care, there are serum formulas available to address a myriad of skin care concerns. As anti-aging skin products are the fastest growing sector of the skin care market, let’s start there, with one word: cocktails! Oh no sorry, not those type of cocktails, I’m talking ingredient cocktails. An effective product can’t ride on one ingredient, it’s all about synergies. You need ingredients to boost Collagen & Hyaluronic Acid, scavenge free radicals, repair the barrier function and increase skin luminosity. New advancements in ingredient technology now permit certain active peptides to be formulated into an oil base, allowing for the added benefit of essential oils.

    So, should you believe the hype? If you stay smart, know your actives, read the labels and consider the ingredient mix, then yes, believe away!

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