News

  • Get Pushy

    It’s a brand-new year, and the best way to keep that feeling of urgent, alive freshness and newness is to push yourself. Start by setting some goals for your business, beginning with education.

    I always say that everything of any consequence happens outside our comfort-zone. The worst thing about being on auto-pilot is not that it’s boring; it’s actually dangerous to your business. By doing things the way we’ve always done them, we put ourselves at risk. This may surprise you, because “standard operating procedure,” and “business as usual” feel so safe.

    Why is the comfort-zone dangerous? Because it makes us lazy. We lose our speed and agility, which means we cannot respond to opportunities (or threats). It might be okay to become soft and slow if the world around us were not constantly changing. But it is.

    So as a professional, it’s essential to constantly question and challenge how you do things. It’s great if everything is working for you right now. The best way to continue your success, though, is not by standing still. Start by reading every word of the IDI newsletter, which will be coming your way every six weeks. It’s sizzling with ideas, breakthroughs and breaking news. To ensure you receive this newsletter, sign up for our email list here: http://dermalinstitute.com/us/contact/email_signup.html

    Next, attend an IDI class. For more than 25 years, IDI has defined what it means to be a modern skin care professional. One area in particular where many skin therapists need development is the business of our business — in other words, how to position, organize and operate your business from a financial standpoint, and how to successfully market your business. Retailing in particular is an area where lots of therapists need help. Check out what IDI has to offer in these key areas, and be sure to take full advantage of our Twitter feed (http://twitter.com/Dermalinstitute), Facebook (http://www.facebook.com/dermalinstitute) and other tools.

    And, the most important push to make in 2012 is the push outside the sphere of your own self-interest. This is true of all of us. We all create a nice, safe, warm little bubble for ourselves, and we tend to get stuck there.

    Push beyond the bubble to engage with others, meaning others in need. One year ago, I created joinFITE, a global initiative to empower 25,000 women entrepreneurs worldwide. The experience has been and continues to be astonishing, for everyone involved. I invite you to join us.

    Or, choose something else. There may be another local, national or international cause which feels urgent and vital to you and your customers. What’s most important is that the cause you select connects your business with your community. Whether this cause is offering shampoos and haircuts to homeless people, rescuing abandoned pit-bulls, or planting an organic vegetable garden in the heart of the inner city, do it because it makes your heart skip a beat, and it makes you want to do more.

    Then push it.

    2 Comments

    • Hepzibah Jyothsna J Says:

      Awesome information ma’am! It was great meeting you in person too at the Dallas IDI center last year.

      Happy New Year.

      January 6, 2012 at 9:56 pm
    • kathie lucas Says:

      I love reading all the news letters. Keep them, they inspire me and Im sure many others . Thanks for caring and sharing!!

      January 11, 2012 at 11:16 pm

    Leave a Comment

    Terms in bold are required.

    (will not be published)