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  • A Clean Future

    Emma new bio shot cropWe’re all guilty of it — accumulating “debris,” be it physical or mental. Yes, I freely admit, I have a filing system that is screaming for attention and an outlook box that sends me a message most days to tell me it is nearly full!

    Spring is such a great opportunity, and excuse, to take the challenge to dust off your business plan, sweep away the old and tired, wipe up metaphorical cobwebs and make space for fresh, clean business opportunities.

    Here are my nine “Spring Clean Suggestions” to assist you in the process:

    1. Clean Up Your Shop Window
    • Take a look at your business from the outside in; clear all the visual clutter to send a clearly defined branding message.
    • Look at your reception area with a set of fresh eyes. What does your client see that has to go? Old magazines? A half dying plant? Old merchandising pieces and special offers?
    • Remember to do the same for your business’ website.

    2. Check What Works
    • Review what products and services have sold well in the last year; which are profitable? Then be brutal and decide what needs to go from your product shelves and your menu of services.
    • It’s time to be an evangelist of simplicity; remember “less is more” and “quality over quantity.”

    3. Walk the Room
    • Take a walk into every room, look around, open every cupboard and ask yourself: do I use this and do I need it? If the answer is no, it’s got to go!

    4. Take Control of Your Cash Flow Management
    • Aim to pay all your outstanding bills.
    • Renegotiate your rent, bank fees, merchant card fees and terms of trading.
    • Manage your spending, expenses, salaries etc.

    5. Clean Your Database
    • Remove the “dead wood” from your database – contact all clients you have not seen for over 18 months and remove those that are no longer interested or have moved away.

    6. Polish Up Your Skill Set
    • Review your staff’s recent training history to ensure all team members are up to speed in all the latest technique and product developments (this is also a great mental motivator).

    7. Dust off Your Business Plan
    • It’s time to revisit your business plan and ascertain how you are performing. If you’re off course, create immediate strategies to get yourself back on track.

    8. Clear the Air
    • Speak to your team members and find out what may be challenging them in the work place. Is something broken that needs fixing or replacing? Perhaps they are frustrated with the current stock levels? Maybe they are demotivated with the incentives you have in place.
    • Once heard, remove the obstacles and clear the way for positive change.

    9. Fresh Ideas
    • Have a brainstorming session with your staff and your VIPs.
    • Look for new ways to drive increased demand from clients.
    • Offer new services, both seasonal and on-trend.
    • Create new product and service promotions to keep it fresh.
    • Get/develop easier systems for your employees to work with.

    Just Do It!
    Set aside the time for spring cleaning and don’t feel overwhelmed. Write a prioritized to-do list, creating small individual tasks to make them more manageable. And whatever you do, don’t put “it” off – organizing and cleaning is a positive, empowering action that will create a healthier, happier business!

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