• Making Magic at May Week 2013

    We recently had the honor and privilege of hosting our top IDI and Dermalogica educators worldwide – from over 30 countries to be exact – for our 20th Annual International Education Conference held at our corporate headquarters in Los Angeles, CA.

    Also referred to as May Week, this event is the highlight of the year for our international education teams, as it allows our instructors to learn the latest in skin care at IDI and Dermalogica. They then return home to share their expertise at our training centers with you – our valued students!

    The theme we incorporated throughout the 5-day conference was “Making Magic at Every Opportunity,” and from May 6 through May 10, we focused on PURE education and self-growth, new products, refreshing skills through interactive learning techniques and treatments, science and hands-on practice.

    This year we had an amazing array of presentations, rotating workshops and specialized sessions such as:

    Hocus Pocus – Ingredient Fact & Fiction: In this lecture Dr. Howard took in-depth look at ingredients that offer real results vs. those that are just plain fantasy.
    Taking Good Care of You: a workshop about posture and exercises for skin therapists to prevent on the job injury.
    Spellbound: How To Sell To Women: a session that offered business and retailing tips to captivate our biggest demographic in the industry – women.
    Magic Moments: Presentations from Malaysia, Guatemala and South Africa.

    And of course, it wouldn’t have been May Week without our Chief Visionary, Jane Wurwand, who took the stage and reinvigorated our passion and purpose in education. Jane left us with a powerful question to ask ourselves: Who am I, Where am I, and Why am I here?

    We thank all IDI instructors across the world for maintaining their commitment to education and excellence so we can provide the best post graduate skin therapy training possible.

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