News

  • The Game Changer: Mobile Apps

    I seriously question if the mobile phone is now an actual appendage of most people’s bodies, literally  an extension of ones hand! Let’s face it, just about everywhere you go you see people with their phone in their hand (not their bag or pocket). If we are so heavily reliant on our phones and we know that technology changes daily to increase the function and benefits of the phone to our everyday life, then I question, why is it we are so slow in our industry to understand its importance to our business?

    Our customers communicate and manage their life through their phone, so we must provide them with the ability to communicate and manage their services and products with us via their phone. That means they need to be able to book online via the phone, buy product, view our services and products on video, get educated, write comments, engage with others and much, much more. That means we need to have  a website and support systems that are all configured for mobile applications and consider having supporting apps for your customers to access.

    According to beauty-app master Modiface, app downloads during December 2013 were up year-on-year by 25 percent, while apps that provided specific functionality were up by 38 percent. From these statistics, we can see consumers are downloading apps that address a certain need or help them with specific tasks rather than being purely content-based applications.

    So don’t procrastinate any longer, face your fears just go out there — get on board and ‘do it’!

  • Who Takes Care of You?

    We’re in the industry of giving. In our roles we give of ourselves to our clients, both physically and emotionally. We know how it feels after a long day in the treatment center.  And yet, just when we thought we were done, another client walks through our doors. What do we do? We dig a little bit deeper and we give just that little bit more!

    In taking care of our clients, we all too often forget just how important it is that we take care of ourselves.

    I recently visited Malaysia, where I had the opportunity to spend some time with business owners, sharing with them ways to ‘take good care of you’. During our time together, we reminded ourselves how important it is to take excellent care of our essential ‘tools of our trade’. Here is a photo of our group proudly displaying a very important tool that we use everyday – our magic hands! It is so important that in our industry, we fuel our bodies with healthy foods and look after ourselves physically, especially when it comes to our posture, to ensure a long and successful career.

    But, just like our bodies, it is essential that we also take care of our minds. As skin and body therapists we help people to feel good about their skin. We know of the many benefits to a skin treatment, being of course the tangible benefits such as the soft, luminous skin we can see and feel post treatment. But the holistic benefits of ‘taking time out’ can never be underestimated. The wonderful benefit of a skin treatment is also the rest and relaxation that it provides our minds during our time out.

    So, who takes care of you? When was the last time you were a ‘client’?

    Next time you’re feeling tired and worn out, don’t forget to nurture your mind as well as your skin. Book yourself in for a skin treatment!

  • Honduras Skin Therapists Seize the Moment to Learn from IDI

    Despite traveling to a foreign country where we may not speak the same language or nothing is familiar; there is one thing that I feel is the same regardless of where you go…That is skin care. This was evident in my recent travels to Honduras. I had the honor of traveling down to teach key accounts and new accounts concepts for success. I also had the opportunity to provide some fundamental product training. This was an opportunity to elevate the students from being a regular skin therapist to move toward being an expert in their craft.

    In my travels to Honduras I was able to visit two cities. My journey first began in San Pedro Sula, where the training sessions were much more intimate with about 10 students; by the end of the event we had 17 newly inspired therapists and salon owners. My next stop was Tegucigalpa, where 38 individuals, made up of skin therapists and owners, gathered to enjoy learning new concepts about skin analysis. They were advised to look and feel in 14 different areas of the face to notice changes in the skin, and witnessed some 20 minute, results-oriented express treatments as well as receiving tips on retailing. There was an overall sense that this new information they learned would lead them to success by bringing in new business and boosting sales.

    Regardless of our level skin knowledge, we are in a customer centric industry. Seize the moment to learn new opportunities and perhaps learn a new tip or trick.

  • Mindfulness at Its Finest – May Week 2014

    Inspiration that lingers is something that doesn’t come by often and easily. It tends to be a moment that stirs right then and there – be it from a song, a picture or a person in front of you. But it’s that long-term effect that we strive to achieve for our educators during our Annual International Education Conference held May 5 – May 9 at the IDI & Dermalogica headquarters in Los Angeles. It’s also a week of tribal bonding with our educators from nearly 40 countries and re-kindling the inner fire that drives us to do what we do best – provide the best education in the skin industry.

    This year we drew upon the connection of “Mindful Learning and Learning to Be Mindful” as the overall focus, where we shared touching stories, celebrated achievements, sparked kinships and reaffirmed our purpose in the business of touch.

    Throughout the 5-day conference we heard from the likes of Dr. Diana Howard on new product and ingredient innovations, renewed our mission to help women through FITE, shared achievements and goals from our global educators as well as our leaders, such as Annet King, Heather Hickman and Emma Hobson to name a few. And this year we had the pleasure of receiving a mindfulness expert, Joey Soto, who opened the week with meditation exercises and challenged us all to embrace the moment and be present. Our other special guests included oncology skin care experts from Greet the Day, Johnette du Rand and Karey Hazewinkel York, who took us through a touching and emotional presentation on working with clients who are cancer patients and survivors.

    As an added touch, our guests were provided with unique, oversized seating to sit comfortably (and take of their shoes if they like!) during the presentations in our auditorium, healthy and colorful food selection as well as exceptional entertainment for two evenings. For the Tuesday night we had the privilege of receiving Lee England Jr., soul violinist and rising star, at our headquarters performing original music and beautiful renditions of Adele’s “Rolling in the Deep” and “Unthinkable” by Alicia Keys. On Thursday, we transported our guests to the reinvigorated district of Downtown Los Angeles where we convened at the Crocker Club for a farewell celebration in true “Great Gatsby” fashion and live entertainment.

    But it didn’t come full circle until the final day, when our chief visionary Jane Wurwand took the stage. Inspired by Ariana Huffington’s latest book Thrive: The Third Metric to Redefining Success and Creating a Life of Well-Being, Wisdom, and Wonder, Jane showed us a new definition of success that isn’t solely based on money and power; that more characteristics such as mindfulness, passion, health and giving back to name a few can lead to true success that satisfies us from within.

    To view more photos from the week event, visit Dermalogica’s May Week Facebook page.