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  • This Is Why We FITE on Nelson Mandela Day

    On July 18th, 2014, IDI Canada took part in our annual celebration of Nelson Mandela Day in Toronto, Vancouver and Montreal. Each year on Nelson Mandela’s birthday, we commemorate his legacy and values by devoting 67 minutes of good will through volunteering and community service.

    At our Toronto Headquarters, we welcomed 30 women from Fred Victor, a community center for underprivileged women in Toronto. We held a high-energy skin savvy presentation where the women cleansed and moisturized their skin. The women then broke into smaller groups to receive a shoulder/back massage, hand massage/exfoliation and make-up touch up!

    Our teams in Vancouver and Montreal also shared in the celebration by putting together backpacks filled with goodies and personal care items for homeless and at-risk youth. Our Vancouver team prepared backpacks for the community service campaign Project Backpack while our Montreal team did the same for the non-profit organization Dans la Rue.

    Canada-wide, we can tell you that it was truly rewarding to give back to those who need it most and we encourage you to continue the movement and help empower the communities around you!

    If you want to know more about Nelson Mandela Day or how you can contribute, visit mandeladay.com. To learn more about Dermalogica’s joinFITE initiative, check out joinfite.org.

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