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  • A Clear Connection: IDI Adresses Adult Acne in Colombia

    It was late when we landed, but even in the late hours of the day, the city of Bogotá pulsed with an amazing energy. Working for a global company gives us the opportunity to travel and educate all around the world, and here we were in the metropolitan heart of Colombia, getting ready to share the latest in skin care ingredients and technology.

    For four days, my colleague Yorcka Kido, regional education manager for Latin America/Caribbean, and I had the honor to meet with our South American hosts and professional skin therapists. We were also able to connect to millions of consumers via local media to educate on skin health with a focus on adult acne.

    Our first two days kicked off with radio interviews to discuss skin facts and tips on acne. We also met with additional press for TV, magazine and newspapers such as El Tiempo, Caracol Colombia, RCN Radio, Televisa Colombia and Vanidades to share the story of skin health and the impact of adult acne for consumers. Questions such as “what causes acne, how do you treat a blemish, what are the best acne-fighting ingredients and can food affect your skin and cause breakout?” were just a few of the key topics during these interviews.

    On our final day in Bogotá, we were the guest speakers at a skin care event. Over 100 professionals attended the seminar ranging from skin therapists and salon owners to doctors and dermatologists. We presented the latest on industry ingredients and trends and also covered controversial topics like parabens, natural versus organic and alternative ingredients. With consumers having more access to various types of skin care, this topic was impactful and relevant for all professionals, especially to stay educated in what’s fact or fiction, and what works and what’s safe.

    Our afternoon featured the latest findings and research on acne and adult acne. We explored the science behind acne development including triggers, causes, and the four factors that contribute to this worldwide skin concern. Attendees also learned about key ingredients in professional and retail products that provide maximum control and innovative treatment solutions.

    Our experience in Bogotá, Colombia was filled with warm hospitality, gracious hosts and people that encompass a passion for skin care and for life. The entire trip allowed us to network, meet new friends and build relationships on the common thread of education. And that no matter where we are in the world, continuing education is truly important and critical to our client’s skin health and to the success of our business.

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