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  • A Tale of Two Cities: From Dubai to Moscow

    I had quite the journey flying over 8,000 miles from Los Angeles to United Arab Emirates (UAE) to Russia for the opportunity to represent IDI. When I first saw my itinerary I saw two very different worlds, apart from my own, but then I remembered the common interest I share with my hosts – the passion for skin therapy.

    My first stop was in Dubai, UAE, a city known for its luxury and amazing modern architecture. I had to find out why it’s been dubbed as the “City of Gold” and I discovered why walking around the gold souk or outdoor marketplace – I had never seen so much gold in such a small area! I even had the opportunity to go on a desert safari and ride a camel for the first time during my visit.

    But the true purpose for my visit was to present to 140 skin therapists and business owners who want to take their clients’ skin to a new level of skin health. I lectured on the latest cosmetic treatments that could be incorporated with their current product line, Dermalogica, and introduced a new chemical peel system to their market. It was great to see their eagerness build as they planned for new treatments to expand their menu and offer to clients. It was also a treat to meet students from Saudi Arabia, Lebanon and other parts of UAE to join in the day’s festivities.

    Then I hopped on a plane to my next destination – Russia. I landed in Moscow, bundled up and ready for the chilly, snowy weather; compared to the desert, camels and sunny beaches I just left behind!

    The two day event in Moscow began with discussing the wide-ranging topic of pigmentation, followed by a chemical peel demonstration to address signs of hyperpigmentation commonly seen on clients. Ranging between skin therapists, business owners and physicians, our guests mingled with each other as if they never wanted the evening to end.  As the event drew to a close there was a particular buzz of excitement, that feeling of connection as a tribe.

    We had a smaller more, intimate group of 11 educators from Russia, Kazakhstan and Azerbaijan on the second day in Moscow. Through a translator, I was able to educate them on the particulars of chemical peels and guided them all through a hands on practical. Their glowing skin and radiant smiles were enough to tell me they were enjoying the day.

    Thankfully I had a free day for some sightseeing. Braving the cold, I set out on foot to see famous buildings I had only seen in pictures until now. I enjoyed sights such as the eclectic art market of Arabat Street and the Alexander Garden right outside the Kremlin. Walking to the end of the Red Square, I was able to enjoy the colorful architecture of St Basil’s Cathedral. As my tour came to an end, I had an unforgettable evening watching the Russian Ballet perform.

    Although my travels took me to two extremes, my purpose was the same: to give our students the tools to grow their business and reach others through the healing power of touch.

     

     

     

     

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