News

  • Zurich Welcomes New Training Center

    March was the perfect month to visit Zurich, Switzerland, as spring in Europe is magical. I love the cold, crisp air, the sun shimmering in the brilliant blue sky, it made the perfect backdrop for this beautiful and picturesque city to speak about.

    The first thing on my agenda was a media event, held at one of Dermalogica’s Corporate Skin Bars in the iconic Globus department store. This was the perfect environment to showcase the signature skin analysis and retailing concepts that guarantee success, as well as introduce to the media a new skin brightening product system. This was a really fun, engaging and entertaining event and everyone left enriched by the experience and ready to tackle those pesky spots!

    The best part of this visit was the privilege to be invited to officially ‘open’ the brand new Dermalogica offices and training center. The learning environment they have created for their customers is absolutely spectacular.

    A welcome breakfast was hosted by the team and food provided by one of Zurich’s top chefs, Pascal Schmutz. We got ‘down to business’ with the seminar focusing on ‘How to Sell to The Most Powerful Consumers on Earth,’ and the launch of the ‘Face Map Our Nation’ campaign, along with the new product system.  Having launched this campaign in Australia last year, it was a great opportunity to share our initiatives and success stories, and to inspire a little ‘friendly competition’ with the challenge to Face Map more people in Switzerland than Australia, proportionally to the size of the population of course! With the energy and enthusiasm displayed by the attendees I don’t this think will be too difficult a task at all.

    It was an honour and a delight to work with the inspired and energetic Swiss team, and a privilege to have the opportunity to meet with and speak to their very dedicated, passionate customers.

    The only real challenge of this visit, showing restraint by trying not to over indulge in the most delicious chocolate in the world!

  • Get Bikini Wax Ready

    wax-sunny-beach-girl

    With the summer months just around the corner, many people are looking forward to spending time at the beach or the pool, and for some – they are mentally preparing for their bikini wax. Whether your client is veteran of hair removal or is new to this grooming habit, here are some quick tips to ensure your client has a safe and successful treatment.

    Meet and Greet

    When booking the waxing service, be sure to ask the client when they are expecting to unveil their skin to the sun. Ideally, the client should wait to wax at least 48 hours before or after any UV exposure. A proper consultation is imperative and it will help you assess any contraindications, such as infected skin, systemic diseases, diabetes and oral medications like Isotretinoin. Don’t forget to communicate the extent of hair removal with the client. Going bare or barely there can determine not only the length of the appointment but the type of wax you may want to use (hard wax versus strip wax). Soft or cream wax is perfect for larger areas and hard wax is excellent for those intimate areas since it is used at a low temperature. This wax literally shrink wraps the hair and is less irritating to the skin. It’s also a perfect time to discuss common reactions expected with a waxing service such as bumps or minor irritation. For females close to their monthly cycle, it’s recommended to wax no less than two-three days before or after to help lessen chances of sensitivity.

    Pre-game Checklist

    Once the appointment has been booked, the client should begin preparing for the treatment. I’m not talking meditation, but a few grooming items can make the service go smoothly. Suggest the client gently exfoliate the area two to three days prior to the service to help lift the hair and remove any dead skin cell build up. Shaving should be discontinued 10-14 days prior to allow for the proper hair growth, about ¼” to ½” is ideal. They should also keep hydrated both internally with water and externally with a fragrance-free body moisturizer. The more hydrated the skin, the better the waxing experience. Dehydrated and dry skin can often result in lifting. Advise the client to avoid alcohol and caffeine before the service as both can serve as a stimulant and pre-sensitize the skin.

    After-care Advice 

    The waxing service does not end once the hair has been removed. An at-home care checklist is always helpful for the client to review and understand. For 48 hours after the bikini wax, recommend that they avoid sun tanning and tanning beds, saunas, or swimming as well as intense exercise, sweating and tight clothing. Do suggest light exfoliation a few times a week in between their services to help prevent ingrown hairs. Once the client is waxed and ready for fun in the sun, remind them to apply sunscreen along that exposed bikini line to avoid a UV burn.

  • Jane Wurwand Gives Big Advice for Small Business on INC.

    Jane Wurwand has made her mark in our industry. After all, she’s built IDI and Dermalogica into global brands, created a loyal base of skin therapists and consumers, and started the non-profit FITE to help empower women across the globe. So it’s fair to say she’s also built some street cred on the way and caught the eye of the business community at large; and our chief visionary spares no advice when it comes to running a successful business venture.

    Now you can watch her doing just that through The Playbook video series, provided by INC.com, where she offers advice for budding entrepreneurs and established business owners alike. Take a peek and see how these tips can help you start, run and grow your business — beginning with “How To Make Brainstorm Meetings Uber-Productive” featured below.

    Want more? Check out the other videos by Jane on INC.com:

    When Students Can Be Your Next Big Market Opportunity

    The Power of Word Choice to Build Your Brand

    Why Packaging is More Important Than You Think

    The Hidden Issue that Holds Women Business Owners Back

    No One Should Tell You How to Leave Your Business

    The Incomparable Benefits of Self-Financing

    How to Make Smart Decisions When You Don’t Have All of the Information

    How to Start a Multimillion Dollar Company without a Bank Account

    How to be a True Disrupter

    How to Design Products Your Customers Can’t Live Without