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  • 5 Key Assets to Land the Job of Your Dreams

    Dream job 1

    As part of my role I am responsible for recruiting my team. I’ve interviewed literally hundreds of people over the years, so I’d say I’m pretty qualified—from an employer’s point of view—to share with you some key assets I like to see from a candidate. Take a look at these 5 simple tips to land the job of your dreams.

    1. A well written resume can change your life

    A powerful resume should be concise, with sufficient applicable content to get you an interview—ultimately it has to ‘sell you’ to the employer by making yourself an attractive proposition on paper. Ensure it’s honest, include what you believe to be your strengths and areas that need development, every employer knows no one’s perfect. Include your qualifications, work history, key duties and how long you’ve worked in each role, please state the month as well as year you began. A nice touch is giving a brief reason for leaving each position.

    I’m never impressed by anyone who just emails me their resume without an accompanying cover letter. It allows the employer to get a sense of who you are. In brief, explain your career goals and why they are aligned with the vacant position, as well as providing a summary of your skill set that matches the job description. Ensure to include what you respect about that business and why you really want to work for them. Be enthusiastic and make it personal.

    And before you hit ‘send’, have someone who can effectively proofread it, there’s no excuse for mistakes and they could cost you the job!

    2. Do your homework

    Go prepared by knowing as much about the business, their culture and the role as much as possible. If applying for a position in a spa or treatment center, ensure you’ve checked out their menu of services, know their trading hours, which treatments you’re already skilled in delivering and the ones in which you may require additional training. Acquaint yourself with the product range(s) they use.  It’s also a good idea to check their online reviews and see what their customers are saying about the business, chose one or two you can happily quote.

    3. References

    It’s amazing how some people listed on a resume have no idea they are actually that person’s referee! It’s so important to speak to your referees prior and ensure they are still happy to provide a reference, and to let them know they may expect a call. At the same time check you have the right contact details for them. Avoid putting a referee down who may not provide you with a positive reference (it happens), it can cost you the job! Referees need to hold senior positions from your most recent employment history.

    4. Personal branding

    You’re your own walking, talking brand. How you speak, what words and tone you use, how you chose to dress, how you wear your hair, present your nails, your jewelry choices, all reflect ‘brand you’. You need to demonstrate a positive image to the prospective employer, and one they can see also aligns with their own.

    Be aware of:

    •  Your voice mail message with “busy par-tay-ing woohoo, leave a message!” just may need changing while in the pursuit of a new job!

    •  The email address like ‘crazymadwoman@gmail’ is perhaps not the one you should be sending your resume from.

    •  Do a Google search of yourself and see what comes up, check if there is access to your personal social media e.g. Facebook page. See what a prospective employer sees when they do a background check on you, if it’s not favorable, get it deleted fast!

    •  Who you speak to pre and post meeting the interviewers, often staff members will be asked how you presented yourself ‘outside’ of the interview room.

    From the first initial conversation on the phone through to the interview itself, it’s vital you present the very best of yourself.  Any uncertainty, ask friends and family for help, check out websites, video tutorials on successful interviewing. And never be late, if the worst happens and you are, ensure you call to apologize and let them know you’re running late.

    If you change your mind or secure another position don’t just not show up! People remember those who demonstrate negative behavior. Always do the right thing and withdraw your application. You never know when you may cross paths with the interviewer or business again!

    5. Follow up

    Either call, send a handwritten note or the last option, email to thank them for taking the time and giving you the opportunity to be interviewed. You can reiterate your great interest and excitement in the position, and let them know you’re looking forward to hearing from them in the near future.

    I know it may sound obvious, but never go for a job that your heart’s not in it, find yourself a role that will bring the best out of yourself and you’ll really enjoy. Now all that is left is to do is wish you successful job hunting!

  • 4 Essential Tips to Reach Clients through Social Media Marketing

    Michelle SilvaTake a second to think about how your business is communicating on social media. Are you constantly pushing hard-sell messages to your followers? Are you overtly telling your customers in every post to book an appointment or to buy a service or product from you? If so, you could be guilty of turning off your followers.

    Social media marketing has evolved into an enormous tool for brands both large and small to engage with their customers online and reach new ones too. Like any type of marketing, your social media efforts should include the overarching objective of converting your followers into paying customers. However, it’s important to keep in mind that people don’t want to see a news feed full of sales pitches. In the social space, if you can consistently create content that taps into your target audience’s interests, you’ll stand a better chance of keeping your followers and growing your fan base.

    Social Media Here are a few key things to keep top-of-mind when crafting content for social pages:

    Provide value to your customers.

    Highlight your expertise and position your business as an expert in your industry by curating content that provides value to your followers. People love to learn online and discover new tips—especially about skin care! Share your knowledge by creating content that features tips, solutions and guides on how to care for skin or treat a specific concern. If you’re consistently creating valuable content, your followers might share your content with their friends, getting your business page in front of new eyes. This will help you keep the attention of your existing followers and help you grow your audience.

    TIP: For every question, there’s a piece of content! What are the most common questions your clients ask you? Keep a running list and turn each one into a post!

    Be creative with what you’re promoting.

    So, you just added a new service to your menu and you need to get the word out. Try thinking of a creative way to entice people to try it out, but without the hard-sell lingo.  For example, create an infographic that highlights the top 3 benefits of the service.

    Quality over quantity.

    Don’t just post for the sake of posting. Always ask yourself if it will benefit your audience? Will it inspire them? Will it provide value? If so, post away!

    Be conversational.

    Don’t be afraid to be human! Think of social media as a conversation between you and your customers and an opportunity to build relationships. While it’s important to still be professional and practice good customer service, there’s no need to be overly formal. When writing for social media, keep your copy conversational, concise, and easy to understand.

  • Join the Multi-Masking Movement

    Charmaine CooperThere are many trends that have helped to shape the canvas of the skin care and cosmetics industry; many of which reflect the way consumers have evolved over the generations in their perception of skin care. But no one can argue that the generation of consumers today depict the most education-hungry and -accessible consumers of our time.

    One trend that we find taking quite a lead among consumers now is “multi-masking”. But is this really a trend or more of a movement? In the past, the landscape of skin care masques have always been mysterious to consumers. Until now. Consumers have moved from the lack of comprehension of masks to a clearer understanding.

    multi mask imageThis could not have been achieved without the support of professional skin therapists worldwide. For years, skin therapists have understood that one size never fits all! In fact, there are no two skins alike. Skin conditions constantly change. And with these constant changes that the average person goes through, as a result of the weather, diet, hormones, lifestyle choices and stress, multi-masking just makes sense. Masking still is, today, the quickest way to achieve visible results in the skin’s tone, oil presence, hydration/radiance levels and inflammatory levels.

    Often at times, all of these concerns can show up at once! And if one size does not fit all, multi-masking can support in a brilliant way. Any of these concerns can be addressed in just 7-10 minutes with masks – day or night, just a few times a week. The key to making the most of multi-masking is to not combine the ingredients in one area or zone – but to multi-mask the face zone by zone as the conditions dictate.

    Here are some recommendations you can give to your clients:

    For oily skin, recommend a clay based mask to absorb excess oil. This is a concern, commonly found in the T-zone of the face. Oil balancing ingredients include Activated Charcoal, as well as Bentonite and Kaolin clays.

    For dehydrated, dull or sensitive skin, a hydrating and calming mask will calm and lock in moisture levels. These concerns can be prevalent in the cheek areas, and may sometimes involve the neck and chest. Look for ingredients such as Cross-linked Hyaluronic Acid, Aloe Vera, Chamomile and Avena Sativa (Oat) that are extremely beneficial for optimal moisturization and turn down redness levels.

    For lackluster, hyperpigmented or dull skin, vitamins are a must. This is a common concern in the chest, possibly cheeks and forehead area. Vitamin A, C and E along with key amino acids help to recover the skin’s health and vitality, revealing a brighter and more radiant skin.

    Having a comprehensive understanding of these common issues and simple approach with multi-masking will position you as the go-to skin therapist to remedy many concerns at once. Because great skin always begins with great education.

    So, go ahead and tell your clients to join the multi-masking movement. It’s well overdue!

  • Black Magic: The Key Benefit of Activated Charcoal

    Dr. Diana HowardOver the past few years numerous products have been introduced into both the skin care and health care markets that feature activated charcoal as a main ingredient. As the Vice President of Research and Development at The International Dermal Institute I am often asked, is this just a fad or is there any real science behind this trend? In order to answer this question I need to explain exactly what activated charcoal is and how it works in these types of products.

    Let’s start with the obvious question…What is charcoal? Charcoal may be derived from peat, coal, wood, coconut shells, or petroleum that is burned to form a lightweight mass of carbonaceous charcoal. When we refer to “activated” charcoal it means the charcoal has been reheated, often to extremely high temperatures, which creates thousands of micropores that increase the surface area of the charcoal.

    Adsorption Power

    The activated charcoal, with its increased surface area, can readily adsorb substances onto its surface. This differs from absorption where one substance is incorporated into another; think about a sponge absorbing water—the sponge becomes saturated with the water through and through. In adsorption, molecules adhere just to the surface of the activated charcoal. Suppliers of activated charcoal use special manufacturing techniques that yield highly porous activated charcoals with varying surface areas; it is not uncommon to find that one teaspoon of activated charcoal can have a surface area of as much as 10,000 square feet. That’s a lot of adsorption power!

    While the skin care industry has just seen the merits of activated charcoal, the medical community has known about the adsorption power of charcoal for years. Entire books have been written on the subject of the medical uses of activated charcoal to adsorb toxins or poisons in humans and animals. As a matter of fact, even the Red Colobus monkeys of Zanzibar have learned about the health benefits of using activated charcoal.

    I learned firsthand about the power of charcoal when one of my dogs ate something poisonous and the vet pumped her stomach with activated charcoal to adsorb the toxins; fortunately the activated charcoal along with the adsorbed toxins are readily eliminated through the dogs digestive system. In a similar fashion activated charcoal filters are used to adsorb odorous or colored substances from gases or liquids; a common household example is charcoal water filter often found in refrigerators and freezer ice makers. Bear in mind that once all of the sites on the activated charcoal are filled it’s time to replace your filter.

    Activated Charcoal in Skin Care

    In the skin care industry, cosmetic chemists have found that activated charcoal can readily adsorb oils, toxins and impurities from the skins surface. One of the most effective forms of activated charcoal is Binchotan charcoal derived from Ubame Oak trees from the Kishu region of Japan. Binchotan charcoal is activated by burning oak branches at extremely high temperatures for several days and then rapidly cooling them. It is known as the highest quality activated charcoal and is often used to purify drinking water. Because it is such a clean, odorless charcoal it is also used in high end Japanese restaurants that use charcoal fires in tableside dining.

    In skin care formulations, activated Binchotan charcoal adsorbs oils as well as pollutants and other superficial toxins from the skin’s surface. We know that masques can deliver dramatic benefits to the skin and charcoal masques have gained popularity among consumers, especially those with oily and breakout-prone skin. Combined with other actives, such as keratolytic sulfur, mineral rich volcanic ash, and exfoliating AHAs, one can optimize the results of using a charcoal masque for a wide range of skin care conditions. Rinsing this charcoal formulation from the skin readily removes the adsorbed substances from the skin to help purify, brighten and revitalize any skin condition.