News

  • Team USA Is No Ordinary Team

    Working for The International Dermal Institute is always a pleasure, but even more so when the United States Education Meeting comes around. It is the highlight of the year and this year was no exception! Our corporate office was filled with excitement and anticipation as we welcomed our tribal members from across the country to a few inspirational days of bonding and learning.

    We had 100 attendees including Instructors, Front Desk Registrars, Managers, Operations Team, Professional Skin Therapists from our Flagship Stores and Field Trainers attended the conference. Our theme was ‘This Is No Ordinary Meeting.  You Are No Ordinary Team’ with a focus on – Leadership, Problem Solving and Team Building. The biggest impact for us this week was all about working together and understanding our true story as a tribe. At the end of the day, it’s a balance of Sales and Education, that work together hand in hand to help build the company, and help each of our accounts achieve their goals and create their own success stories.

    We had 17 presentations as well as five breakout sessions that covered where we are at with Education, where we’re going and how we’re going to get there. The magnitude of information was so amazing that each presentation left us with copious amounts of notes and mindful measures to take back and apply immediately within our daily lives at home and work. There were presentations to remind us of who we are as a company – such as ‘What’s in your DNA?’ with the unforgettable stories of what makes us so different and stand out from the rest. And of course, who better to share that with us than our very own Dr. Diana Howard, VP of Research and Development and Global Education. We enjoyed educational presentations on the new innovative products Dermalogica is bringing to market and the great new classes we have to support launches, products and the future of our industry – the medical arena.

    It was a case of “Who Done It?” as we enjoyed a night out on the town aboard the beautiful and mysterious ship, the historic Queen Mary. Fun was had by all during our murder mystery dinner and it was great to see friends and colleagues come together, work as a team and sleuth out the clues to solve the case!

    Our final day was filled with inspiration and words of wisdom from our Founder and Chief Visionary, Jane Wurwand. Jane presented a segment on true success and how it goes beyond money and power. We gained great tips on how we need to disconnect from our technology devices (literally!) and introduce silence in our lives – it is imperative for our creative mind and our own sanity! She ended with a quote that truly left each of us motivated to complete the second half of the year achieving goals and exceeding expectations.

    “Every day, the world will drag you by the hand, yelling ‘this is important! And this is important! And this is important! You need to worry about this! And this! And this!’ and each day, it’s up to us to yank our hand back, put it on our hearts and say, ‘No. This is what’s important’” – Iain Thomas.  Thank you Jane!

    It all ended too quickly, but we look forward to another year, when we can all be together again and share stories and moments of how we helped more than 60,000 students achieve success and build their business. Together, as a team, we are all here to support each other and change the industry one student at a time.

  • A Warm Exchange: Greek Skin Therapists Learn Business Tips from IDI

    We love to host visitors from around the world in our Leatherhead, United Kingdom location. This is always a favorite part of our role as many visitors may have never been to the UK or even traveled outside of their own country.

    From June 16-17, we hosted a fantastic two day training event for a group of skin therapists from Greece. Their trip began with visiting London over the weekend where they wandered around the top sightseeing spots at their leisure.

    On Monday morning, they arrived excited and ready to begin the days meeting. Our International team inspired them with the IDI seminar “Solar Damage and Protection,” a topic that’s extremely relevant for the sunny Greek market! They were totally blown away by the information and just loved seeing everything put into practice with a creative demonstration that followed the lecture.

    The following day turned to a business focus to help them cope with the economic crisis – hit especially hard in Greece. Our new business workshop on express treatments was a great hit, they left the workshop extremely motivated and inspired with ideas to take back to their market. Some things they learnt were choosing which express treatments they can implement into their business back home and how to market and promote these treatments effectively, especially when you’re in a business that has lost many service and retail clients due to the economic crisis.

    We also covered the flexibility of offering express treatments – how they can be offered outside of a treatment room or used off site to promote their business. They especially learnt a lot from the demonstration, noticing the key differences between a 20-minute express treatment versus a full 60-minute treatment – they have fixed stages that are flexible according to the client’s key concerns, goals and what should be prioritize in the treatment.

    Their visit came to a close with a very special thank you from our team, by taking them to see and experience an express treatments firsthand at the Dermalogica Bentalls concept store in Kingston upon Thames, Surrey. A perfect way to help cement what they learnt! Next a celebratory lunch on the river was the perfect way to end such a successful and enjoyable visit from such passionate and dedicated skin therapists. We will miss them!

    Here’s some feedback that reflects how important and impactful our education can be.

    “Every time I get back from a seminar I raise the level of my work.” – Lekka Aikaterini

    “As always learnt and gained a lot, lessons had consistency and trainers were perfect.” – Giolanta Agatsidou

  • Who Takes Care of You?

    We’re in the industry of giving. In our roles we give of ourselves to our clients, both physically and emotionally. We know how it feels after a long day in the treatment center.  And yet, just when we thought we were done, another client walks through our doors. What do we do? We dig a little bit deeper and we give just that little bit more!

    In taking care of our clients, we all too often forget just how important it is that we take care of ourselves.

    I recently visited Malaysia, where I had the opportunity to spend some time with business owners, sharing with them ways to ‘take good care of you’. During our time together, we reminded ourselves how important it is to take excellent care of our essential ‘tools of our trade’. Here is a photo of our group proudly displaying a very important tool that we use everyday – our magic hands! It is so important that in our industry, we fuel our bodies with healthy foods and look after ourselves physically, especially when it comes to our posture, to ensure a long and successful career.

    But, just like our bodies, it is essential that we also take care of our minds. As skin and body therapists we help people to feel good about their skin. We know of the many benefits to a skin treatment, being of course the tangible benefits such as the soft, luminous skin we can see and feel post treatment. But the holistic benefits of ‘taking time out’ can never be underestimated. The wonderful benefit of a skin treatment is also the rest and relaxation that it provides our minds during our time out.

    So, who takes care of you? When was the last time you were a ‘client’?

    Next time you’re feeling tired and worn out, don’t forget to nurture your mind as well as your skin. Book yourself in for a skin treatment!

  • Honduras Skin Therapists Seize the Moment to Learn from IDI

    Despite traveling to a foreign country where we may not speak the same language or nothing is familiar; there is one thing that I feel is the same regardless of where you go…That is skin care. This was evident in my recent travels to Honduras. I had the honor of traveling down to teach key accounts and new accounts concepts for success. I also had the opportunity to provide some fundamental product training. This was an opportunity to elevate the students from being a regular skin therapist to move toward being an expert in their craft.

    In my travels to Honduras I was able to visit two cities. My journey first began in San Pedro Sula, where the training sessions were much more intimate with about 10 students; by the end of the event we had 17 newly inspired therapists and salon owners. My next stop was Tegucigalpa, where 38 individuals, made up of skin therapists and owners, gathered to enjoy learning new concepts about skin analysis. They were advised to look and feel in 14 different areas of the face to notice changes in the skin, and witnessed some 20 minute, results-oriented express treatments as well as receiving tips on retailing. There was an overall sense that this new information they learned would lead them to success by bringing in new business and boosting sales.

    Regardless of our level skin knowledge, we are in a customer centric industry. Seize the moment to learn new opportunities and perhaps learn a new tip or trick.

  • Mindfulness at Its Finest – May Week 2014

    Inspiration that lingers is something that doesn’t come by often and easily. It tends to be a moment that stirs right then and there – be it from a song, a picture or a person in front of you. But it’s that long-term effect that we strive to achieve for our educators during our Annual International Education Conference held May 5 – May 9 at the IDI & Dermalogica headquarters in Los Angeles. It’s also a week of tribal bonding with our educators from nearly 40 countries and re-kindling the inner fire that drives us to do what we do best – provide the best education in the skin industry.

    This year we drew upon the connection of “Mindful Learning and Learning to Be Mindful” as the overall focus, where we shared touching stories, celebrated achievements, sparked kinships and reaffirmed our purpose in the business of touch.

    Throughout the 5-day conference we heard from the likes of Dr. Diana Howard on new product and ingredient innovations, renewed our mission to help women through FITE, shared achievements and goals from our global educators as well as our leaders, such as Annet King, Heather Hickman and Emma Hobson to name a few. And this year we had the pleasure of receiving a mindfulness expert, Joey Soto, who opened the week with meditation exercises and challenged us all to embrace the moment and be present. Our other special guests included oncology skin care experts from Greet the Day, Johnette du Rand and Karey Hazewinkel York, who took us through a touching and emotional presentation on working with clients who are cancer patients and survivors.

    As an added touch, our guests were provided with unique, oversized seating to sit comfortably (and take of their shoes if they like!) during the presentations in our auditorium, healthy and colorful food selection as well as exceptional entertainment for two evenings. For the Tuesday night we had the privilege of receiving Lee England Jr., soul violinist and rising star, at our headquarters performing original music and beautiful renditions of Adele’s “Rolling in the Deep” and “Unthinkable” by Alicia Keys. On Thursday, we transported our guests to the reinvigorated district of Downtown Los Angeles where we convened at the Crocker Club for a farewell celebration in true “Great Gatsby” fashion and live entertainment.

    But it didn’t come full circle until the final day, when our chief visionary Jane Wurwand took the stage. Inspired by Ariana Huffington’s latest book Thrive: The Third Metric to Redefining Success and Creating a Life of Well-Being, Wisdom, and Wonder, Jane showed us a new definition of success that isn’t solely based on money and power; that more characteristics such as mindfulness, passion, health and giving back to name a few can lead to true success that satisfies us from within.

    To view more photos from the week event, visit Dermalogica’s May Week Facebook page.

  • Sound Skin Advice For Your Clients on Refinery29

    Our very own skin guru and director of Global Education, Annet King, has been working feverishly to provide articles on skin health for the prestigious Refinery29, the largest independent fashion and style website in the United States. So why is she lending her skin expertise to the public at large? As it turns out, many of their readers had questions about skin care, and who else should they seek out but a renowned IDI skin expert! So now we’d like to turn over these articles jam-packed with helpful skin advice to you, the professional skin therapist. There are some great tips here to give to your clients on everything skin care, and stay tuned for more to come. Happy reading!

    3 Reasons To Stop Fussing With Your Face & See A Professional

    Winter Woes: How To Get Your Complexion In Check

    Skin Flaking Off? How To Care For Your Visage In The Winter

    Is Your Diet Making You Break Out?

    Busted! The Most Common Skin Product Myths, Debunked

    The Must-Know Secret To An Even Complexion

    How To Get The Best Skin Of Your Life

    The Basics To Getting Perfect Skin

    4 Skin Care Lies You Need To Stop Believing

  • Stay Sun Smart and Save a Life

    With the change in seasons we should be saying goodbye to the winter and hello to the summer.  As the sun has finally made an appearance, so has more bronzed skin, occasional peeling and maybe pink bodies? It’s not just British tradition to shrug off our clothes the minute we feel a few rays, but after years of warnings about skin cancer, shouldn’t we have learned our lesson?

    At the beginning of this year our team’s focus has been to share our knowledge about solar damage and protection. We have been very busy taking IDI congresses on the road, travelling and educating markets in Europe, Africa & Middle East on such a valuable subject.

    As professional skin therapists, we still face the challenge of educating people that daylight protection is a must for any skin, any race and should be used daily. Even though consumers may feel good from the sun’s rays, do they look good? And are they aware of the huge risk of skin cancer? In the UK, the number of reported cases of skin cancer has more than quadrupled since the 1970s and over 2,600 people die from skin cancer each year — but this increase is on a global scale. The highest rates of malignant melanoma are reported in Australia and New Zealand.

    Not only do we have to deal with such shocking facts, we are also faced with the constant bombardment of TV celebrities showing off their tanned skin and the general perception that tanned skin is more desirable, teens, especially girls, are purposefully avoiding sun protection and some are even seeking the sun. This has become such a problem that some countries have adopted a law banning underage people from visiting tanning salons. That’s why our job as a professional skin therapist is more important than ever. Not only are we experts on treating the skin but we must also become experts in educating consumers on using daily protection.

    Here are some expert tips from our IDI team that you can share with your clients:

    “A great tool to download is the mole map from the American Academy of Dermatology (AAD). You can give this to your clients as a hand out for prevention against skin cancer.” Geraldine Schefermann, IDI UK International Regional Education Manager

    “Don’t forget to apply your SPF daily for protection, even on a cloudy day. Apply your sunscreen to all skin (face, ears, hands, neck, etc.). You can even apply as lip balm to your lips. Look for a sunscreen that is broad spectrum, as this will protect against UVA and UVB rays. The label must say broad-spectrum or UVA/UVB protection. If it does not say either, you may wish to look for another product.” - Victoria Convy, IDI UK International Corporate Trainer

    “It is advised to wear long sleeves, trousers, tightly woven fabrics, wide brim hat and large sunglasses that absorb UV. You can purchase clothes that have a UPF rating (ultraviolet protection factor) that blocks out both UVA and UVB (SPF is just UVB). Some fabrics do a better job than others; polyester is excellent, whereas cotton and rayon score low. UPF50 indicates a fabric or garment will allow only 1/50th (approximately 2%) radiation to pass through.” - Sharon Maxwell, IDI UK International Education Manager for Europe, Africa & Middle East

    “Don’t forget that whilst driving you can also catch the sun. A great idea is to keep an SPF product in the glove box of your car. You can then apply as needed, especially to the backs of your hands whilst driving” Maria Thorburn, IDI UK International Senior Instructor

    “When you are near water, snow, or at the beach, watch out as reflection can increase the intensity of UV.  Make sure you are re-applying SPF every 2 hours and immediately after swimming.” Arabella Lane, IDI UK International Training Specialist

    For more information on sun protection and skin cancer visit:

    www.aad.org     

    www.skincancer.org   

    www.cancerresearchuk.org

     

  • Experts Reaffirm Warning for Hydroquinone

    The Cosmetic Ingredient Review (CIR) Expert Panel recently completed another review of the safety of Hydroquinone as used in skin care and nail products. Once again they renewed their conclusion that, “hydroquinone is safe at concentrations of ≤ 1% for cosmetic formulations designed for discontinuous, brief use followed by rinsing from the skin and hair. Hydroquinone should not be used in other leave-on cosmetic products.” This has been the same story since 1994! What is it going to take to get the FDA to ban Hydroquinone whitening products (usually formulated at 2%) that sell at retail to consumers?

    Read the latest review for more details on the safety of Hydroquinone in cosmetics.

  • South Africa Embraces Oncology Skin Care

    Skin therapist education is essential in performing skin treatments on cancer patients or clients with a history of cancer. It is definitely an area that was not well explored when studying basic skincare in undergraduate school! Fortunately we were recently able to host a two day workshop with Johnnette du Rand, co-founder of Greet the Day and Institute of Integrative Oncology based in USA. Johnnette works in close collaboration with numerous cancer centers and has been trainer and supervisor for their integrative touch oncology programs since 2003. She received the 2008 Humanitarian Award from the Women’s Cancer Research Foundation for her work in the clinical center setting, and has worked in hospital, hospice and spa settings since 1999.

    The workshop introduced skin therapists to the unique and changing needs of oncology clientele, and helped prepare them with the skills and knowledge to provide safe, therapeutic treatments.

    This invitation-only exclusive workshop was hosted in three different locations across South Africa. Johnnette began her journey in Johannesburg on March 3, thereafter traveling to Durban to host the workshop on March 10 and finished off on March 17 in Cape Town. As there were detailed practical sessions involved in both days, a maximum of sixteen therapists attended each location, to ensure individual attention and perfect movements.

    The skin therapists were greeted by a humble-natured Johnnette and a seemingly large workbook! Her gentle nature and passion made the workshop come alive, as certain myths were clarified and personal stories were shared. The knowledge gained was absolutely incredible and the conversation flowed easily throughout the days. The practical sessions ensured that our students left the two days confident to work on either cancer clientele or survivors. We discussed treatment objectives, safety considerations, product selection and massage practices for oncology skin treatments, including adjustments required to safely address lymphedema, a common side effect of cancer treatment.

    Knowing that we, as skin therapists, are able to provide relief and comfort to a cancer patient through the ability to touch is eye opening. It reminded me why skin therapy is truly the best profession to be in!

  • IDI Supports California Legislation for Master Esthetics Licensure

    Heather HickmanWhat Is the AB 1153 Master Esthetics Bill?

    This bill would create an advanced education and licensure pathway for a master esthetician in California, while defining the scope of practice for both an esthetician and master esthetician. As it stands today, AB 1153 is being evaluated after passing it’s first step in the legislative process.

    Why Are We In Support of the Master Esthetics Bill?

    For over 30 years, IDI has pushed skin therapist education to its limits, literally redefining professional excellence and offering skin therapists a unique opportunity to reach their personal best by offering the most challenging and rewarding postgraduate skin and body therapy curriculum available anywhere today, with 38 postgraduate training centers worldwide, 18 of which are located in the USA.

    Our growth and development in the area of Post Graduate Education was based solely on the need in the skin care industry for higher education beyond the scope of licensure.  As the skin care industry has evolved through technology and consumer demand, the education provided through basic licensing has not been able to keep up and continuing education is not required in California.

    As an organization that provides education and product research and development, we are constantly aware of the need for training and educating skin therapists for their success and the safety of the consumer.

    As the worldwide leaders in Post Graduate Education, we want to ensure the many hours of advanced training taken by our IDI students are recognized and credited toward the master esthetics licensure, and that key IDI classes are counted as hours towards the Master Esthetic License.

    What Should You Do?

    As members of the professional skin care community you should stay informed and ensure that your voice is heard during the bill process. You can join the California Coalition for Advanced Skincare and Education and find out more details.