News

  • A Tale of Two Cities: From Dubai to Moscow

    I had quite the journey flying over 8,000 miles from Los Angeles to United Arab Emirates (UAE) to Russia for the opportunity to represent IDI. When I first saw my itinerary I saw two very different worlds, apart from my own, but then I remembered the common interest I share with my hosts – the passion for skin therapy.

    My first stop was in Dubai, UAE, a city known for its luxury and amazing modern architecture. I had to find out why it’s been dubbed as the “City of Gold” and I discovered why walking around the gold souk or outdoor marketplace – I had never seen so much gold in such a small area! I even had the opportunity to go on a desert safari and ride a camel for the first time during my visit.

    But the true purpose for my visit was to present to 140 skin therapists and business owners who want to take their clients’ skin to a new level of skin health. I lectured on the latest cosmetic treatments that could be incorporated with their current product line, Dermalogica, and introduced a new chemical peel system to their market. It was great to see their eagerness build as they planned for new treatments to expand their menu and offer to clients. It was also a treat to meet students from Saudi Arabia, Lebanon and other parts of UAE to join in the day’s festivities.

    Then I hopped on a plane to my next destination – Russia. I landed in Moscow, bundled up and ready for the chilly, snowy weather; compared to the desert, camels and sunny beaches I just left behind!

    The two day event in Moscow began with discussing the wide-ranging topic of pigmentation, followed by a chemical peel demonstration to address signs of hyperpigmentation commonly seen on clients. Ranging between skin therapists, business owners and physicians, our guests mingled with each other as if they never wanted the evening to end.  As the event drew to a close there was a particular buzz of excitement, that feeling of connection as a tribe.

    We had a smaller more, intimate group of 11 educators from Russia, Kazakhstan and Azerbaijan on the second day in Moscow. Through a translator, I was able to educate them on the particulars of chemical peels and guided them all through a hands on practical. Their glowing skin and radiant smiles were enough to tell me they were enjoying the day.

    Thankfully I had a free day for some sightseeing. Braving the cold, I set out on foot to see famous buildings I had only seen in pictures until now. I enjoyed sights such as the eclectic art market of Arabat Street and the Alexander Garden right outside the Kremlin. Walking to the end of the Red Square, I was able to enjoy the colorful architecture of St Basil’s Cathedral. As my tour came to an end, I had an unforgettable evening watching the Russian Ballet perform.

    Although my travels took me to two extremes, my purpose was the same: to give our students the tools to grow their business and reach others through the healing power of touch.

     

     

     

     

  • Crazy for Cranberries

    With the holiday season upon us I seem to have cranberries on the brain, so it should come as no surprise that one of my all-time favorite ingredients happens to be Cranberry Seed Oil. Why am I so enamored with the oil from this super fruit? When the fruit is cold pressed the resulting oil is rich in tocopherols, tocotrienols (Vitamin E) and phytosterols (plant sterols). Vitamin E is really a family of eight different isomers consisting of 4 tocopherols and 4 tocotrienols. The Vitamin E constituents found in Cranberry Seed Oils contain significant levels of alpha and gamma tocopherols and alpha and gamma tocotrienols. All of these isomers of Vitamin E provide excellent antioxidant protection and help to reinforce the barrier lipid properties of the skin.

    In addition, Cranberry Seed Oil contains high levels of polyunsaturated fatty acids; including those that are essential to your health, such as the Omega-3 fatty acid also called alpha-linolenic acid. The 1:1 ratio of Omega-3 to Omega-6 essential fatty acids gives Cranberry Seed Oil its excellent antioxidant activity and skin nurturing benefits, but also explains why this oil absorbs very nicely into the skin and helps it hold onto moisture by contributing to the skin’s structure and barrier formation. This moisturizing power of Cranberry Seed Oil makes it perfect for aging, rough, dry, and scaly skin.

    We all know that free radical damage and inflammation are two potent drivers of skin aging, so being able to address these two issues with a topical antioxidant and anti-inflammatory agent goes a long way in preventing premature aging of the skin and repairing some of the existing damage. The high antioxidant potential of Cranberry Seed Oil makes it an excellent addition to any nighttime treatment product where it can help scavenge free radicals while promoting skin repair – as well as in daytime sun protection products to provide antioxidant benefits along with sunscreens for photoprotection of the skin.

    It’s no wonder cranberries are considered a super fruit! Not only do they provide topical benefits for the skin but they taste delicious, and provide similar benefits when consumed in our diet.

  • The Malaysian Monologues

    When people think of Southeast Asia, exotic places like Phuket and Bali come to mind but one of the most exciting and fastest growing cities is Kuala Lumpur, Malaysia, also fondly known as KL. I recently had the honor and pleasure of spending some time in this captivating city with our Education Manager for Australia and Asia, Emma Hobson. What a rare occurrence and delight being with a fellow educator, sharing in the unique experience and getting to teach the program together!

    I lived and worked in this part of the world many moons ago so it was also very touching to be able to return and see the progress that has occurred since my last visit 16 years ago! Beyond the stunning mixture of historic meets hyper modern architecture, Chinese, Malay, Indian blend of culture and exotic food, the people (who call themselves KLites, so cute right?)  are what truly make KL so memorable. Graceful, warm, charming are all characteristics of KLites but their hunger for education is what makes teaching in this region so rewarding.

    So what did we share? Over a tightly packed 2 day congress we shared new information on skin exfoliation, ingredient technology and new techniques for performing effective yet safe, chemical peels. Together with the incredible Malaysian educators, we even managed to conduct a hands on practical session for over 190 Malaysian Skin Therapists! The pinnacle of any educators career…that one might need to go into the Guinness World Book of Records! On our second day we shared information with the group on Global Skin Trends, the impact of exercise on the skin and motivational segments on Communication, Leadership and Achieving Lifelong Goals.

    As with all of our international trips the local media are always eager to learn about what’s new in skin from America, I met with the 5 leading news and lifestyle publications to chat about skincare trends, new ingredients and advances in Chemical Peels. The skin savvy Malaysian consumer has always been light years ahead in regards to protecting their skin from daylight exposure, but is always on the lookout for new treatments and products to address hyperpigmentation; so the journalists were thrilled to be able to offer some fresh advice and new treatment recommendations to their readers.

    The warm welcome and sincere hospitality we received by the Malaysian team and our charming hosts Eddie and Roderick Chieng made this trip truly unforgettable. The dedication to learning we felt and stories of success we had the honor hearing was beyond inspiring. Hashtag #ilovemyjob!

     

     

     

     

  • IDI Founder Receives CEW 2014 Achiever Award in First Ever Entrepreneurial Category

    Jane Wurwand, Founder, Co-Owner and Chief Visionary of Dermalogica and The International Dermal Institute (IDI), and founder of the brand’s social impact initiative, FITE, has been awarded top honors by Cosmetic Executive Women (CEW), the cosmetic industry’s leading executive association, as one of this year’s recipients of the prestigious CEW Achiever Award. The Awards ceremony took place on October 17 at the Waldorf Astoria Hotel in New York City.

    The Achiever Awards recognize the accomplishments of women leaders in the cosmetic industry. The Awards serve as an inspiration to future leaders and for companies to support executive women’s advancement. In years past, CEW recognized top level executives of major cosmetic corporations. In the spirit of CEW’s 60th Anniversary, with an eye towards the future, the organization recognized women within a new awards category: trailblazing entrepreneurs who have changed an industry.

    Photography by Patricia Willis

    “We are excited to have Dermalogica recognized by CEW in this first-time ever entrepreneurial category,” says Wurwand. “The cosmetic industry has given birth to incredible entrepreneurial brands, many founded by women with a singular passion and vision. The professional salon skin care industry puts more women into their own businesses than any other, and I am very proud to represent the hundreds of thousands of professional skin care therapists who make up our Tribe worldwide.”

    For thirty years, since the inception of IDI and the Dermalogica professional skin care brand, Wurwand has focused her business on creating professional opportunities and economic empowerment for women.

    In 2011, Jane launched FITE, Financial Independence Through Entrepreneurship, to help women entrepreneurs around the world invest in their own potential. Working in more than 70 countries, FITE creates pathways to entrepreneurship by providing access to funding and business resources, supporting education and leadership training for women, and helping to amplify women’s voices. To date, FITE has helped to fund more than 50,000 women entrepreneurs worldwide, providing them with the opportunities and resources needed to achieve financial independence, and most recently announced the launch of their groundbreaking new program to support vocational training to careers in the salon industry for young women and girls.

    Also recognized at the CEW Achiever Award ceremony include the following Honorees: Laura Geller, Founder, Laura Geller Beauty; Alli Webb, Founder, Drybar; and Wende Zomnir, Chief Creative Officer/Founding Partner, Urban Decay Cosmetics. Additionally, Leonard Lauder, Chairman Emeritus, The Estée Lauder Companies Inc., received the Lifetime Achievement Award.

  • Morning Joe with Jane Wurwand

    Watch our chief visionary Jane Wurwand on MSNBC’s Morning Joe as she discusses the significance and economic impact of our industry, and how FITE helps women entrepreneurs worldwide.

  • A Clear Connection: IDI Adresses Adult Acne in Colombia

    It was late when we landed, but even in the late hours of the day, the city of Bogotá pulsed with an amazing energy. Working for a global company gives us the opportunity to travel and educate all around the world, and here we were in the metropolitan heart of Colombia, getting ready to share the latest in skin care ingredients and technology.

    For four days, my colleague Yorcka Kido, regional education manager for Latin America/Caribbean, and I had the honor to meet with our South American hosts and professional skin therapists. We were also able to connect to millions of consumers via local media to educate on skin health with a focus on adult acne.

    Our first two days kicked off with radio interviews to discuss skin facts and tips on acne. We also met with additional press for TV, magazine and newspapers such as El Tiempo, Caracol Colombia, RCN Radio, Televisa Colombia and Vanidades to share the story of skin health and the impact of adult acne for consumers. Questions such as “what causes acne, how do you treat a blemish, what are the best acne-fighting ingredients and can food affect your skin and cause breakout?” were just a few of the key topics during these interviews.

    On our final day in Bogotá, we were the guest speakers at a skin care event. Over 100 professionals attended the seminar ranging from skin therapists and salon owners to doctors and dermatologists. We presented the latest on industry ingredients and trends and also covered controversial topics like parabens, natural versus organic and alternative ingredients. With consumers having more access to various types of skin care, this topic was impactful and relevant for all professionals, especially to stay educated in what’s fact or fiction, and what works and what’s safe.

    Our afternoon featured the latest findings and research on acne and adult acne. We explored the science behind acne development including triggers, causes, and the four factors that contribute to this worldwide skin concern. Attendees also learned about key ingredients in professional and retail products that provide maximum control and innovative treatment solutions.

    Our experience in Bogotá, Colombia was filled with warm hospitality, gracious hosts and people that encompass a passion for skin care and for life. The entire trip allowed us to network, meet new friends and build relationships on the common thread of education. And that no matter where we are in the world, continuing education is truly important and critical to our client’s skin health and to the success of our business.

  • Team USA Is No Ordinary Team

    Working for The International Dermal Institute is always a pleasure, but even more so when the United States Education Meeting comes around. It is the highlight of the year and this year was no exception! Our corporate office was filled with excitement and anticipation as we welcomed our tribal members from across the country to a few inspirational days of bonding and learning.

    We had 100 attendees including Instructors, Front Desk Registrars, Managers, Operations Team, Professional Skin Therapists from our Flagship Stores and Field Trainers attended the conference. Our theme was ‘This Is No Ordinary Meeting.  You Are No Ordinary Team’ with a focus on – Leadership, Problem Solving and Team Building. The biggest impact for us this week was all about working together and understanding our true story as a tribe. At the end of the day, it’s a balance of Sales and Education, that work together hand in hand to help build the company, and help each of our accounts achieve their goals and create their own success stories.

    We had 17 presentations as well as five breakout sessions that covered where we are at with Education, where we’re going and how we’re going to get there. The magnitude of information was so amazing that each presentation left us with copious amounts of notes and mindful measures to take back and apply immediately within our daily lives at home and work. There were presentations to remind us of who we are as a company – such as ‘What’s in your DNA?’ with the unforgettable stories of what makes us so different and stand out from the rest. And of course, who better to share that with us than our very own Dr. Diana Howard, VP of Research and Development and Global Education. We enjoyed educational presentations on the new innovative products Dermalogica is bringing to market and the great new classes we have to support launches, products and the future of our industry – the medical arena.

    It was a case of “Who Done It?” as we enjoyed a night out on the town aboard the beautiful and mysterious ship, the historic Queen Mary. Fun was had by all during our murder mystery dinner and it was great to see friends and colleagues come together, work as a team and sleuth out the clues to solve the case!

    Our final day was filled with inspiration and words of wisdom from our Founder and Chief Visionary, Jane Wurwand. Jane presented a segment on true success and how it goes beyond money and power. We gained great tips on how we need to disconnect from our technology devices (literally!) and introduce silence in our lives – it is imperative for our creative mind and our own sanity! She ended with a quote that truly left each of us motivated to complete the second half of the year achieving goals and exceeding expectations.

    “Every day, the world will drag you by the hand, yelling ‘this is important! And this is important! And this is important! You need to worry about this! And this! And this!’ and each day, it’s up to us to yank our hand back, put it on our hearts and say, ‘No. This is what’s important’” – Iain Thomas.  Thank you Jane!

    It all ended too quickly, but we look forward to another year, when we can all be together again and share stories and moments of how we helped more than 60,000 students achieve success and build their business. Together, as a team, we are all here to support each other and change the industry one student at a time.

  • A Warm Exchange: Greek Skin Therapists Learn Business Tips from IDI

    We love to host visitors from around the world in our Leatherhead, United Kingdom location. This is always a favorite part of our role as many visitors may have never been to the UK or even traveled outside of their own country.

    From June 16-17, we hosted a fantastic two day training event for a group of skin therapists from Greece. Their trip began with visiting London over the weekend where they wandered around the top sightseeing spots at their leisure.

    On Monday morning, they arrived excited and ready to begin the days meeting. Our International team inspired them with the IDI seminar “Solar Damage and Protection,” a topic that’s extremely relevant for the sunny Greek market! They were totally blown away by the information and just loved seeing everything put into practice with a creative demonstration that followed the lecture.

    The following day turned to a business focus to help them cope with the economic crisis – hit especially hard in Greece. Our new business workshop on express treatments was a great hit, they left the workshop extremely motivated and inspired with ideas to take back to their market. Some things they learnt were choosing which express treatments they can implement into their business back home and how to market and promote these treatments effectively, especially when you’re in a business that has lost many service and retail clients due to the economic crisis.

    We also covered the flexibility of offering express treatments – how they can be offered outside of a treatment room or used off site to promote their business. They especially learnt a lot from the demonstration, noticing the key differences between a 20-minute express treatment versus a full 60-minute treatment – they have fixed stages that are flexible according to the client’s key concerns, goals and what should be prioritize in the treatment.

    Their visit came to a close with a very special thank you from our team, by taking them to see and experience an express treatments firsthand at the Dermalogica Bentalls concept store in Kingston upon Thames, Surrey. A perfect way to help cement what they learnt! Next a celebratory lunch on the river was the perfect way to end such a successful and enjoyable visit from such passionate and dedicated skin therapists. We will miss them!

    Here’s some feedback that reflects how important and impactful our education can be.

    “Every time I get back from a seminar I raise the level of my work.” – Lekka Aikaterini

    “As always learnt and gained a lot, lessons had consistency and trainers were perfect.” – Giolanta Agatsidou

  • Who Takes Care of You?

    We’re in the industry of giving. In our roles we give of ourselves to our clients, both physically and emotionally. We know how it feels after a long day in the treatment center.  And yet, just when we thought we were done, another client walks through our doors. What do we do? We dig a little bit deeper and we give just that little bit more!

    In taking care of our clients, we all too often forget just how important it is that we take care of ourselves.

    I recently visited Malaysia, where I had the opportunity to spend some time with business owners, sharing with them ways to ‘take good care of you’. During our time together, we reminded ourselves how important it is to take excellent care of our essential ‘tools of our trade’. Here is a photo of our group proudly displaying a very important tool that we use everyday – our magic hands! It is so important that in our industry, we fuel our bodies with healthy foods and look after ourselves physically, especially when it comes to our posture, to ensure a long and successful career.

    But, just like our bodies, it is essential that we also take care of our minds. As skin and body therapists we help people to feel good about their skin. We know of the many benefits to a skin treatment, being of course the tangible benefits such as the soft, luminous skin we can see and feel post treatment. But the holistic benefits of ‘taking time out’ can never be underestimated. The wonderful benefit of a skin treatment is also the rest and relaxation that it provides our minds during our time out.

    So, who takes care of you? When was the last time you were a ‘client’?

    Next time you’re feeling tired and worn out, don’t forget to nurture your mind as well as your skin. Book yourself in for a skin treatment!

  • Honduras Skin Therapists Seize the Moment to Learn from IDI

    Despite traveling to a foreign country where we may not speak the same language or nothing is familiar; there is one thing that I feel is the same regardless of where you go…That is skin care. This was evident in my recent travels to Honduras. I had the honor of traveling down to teach key accounts and new accounts concepts for success. I also had the opportunity to provide some fundamental product training. This was an opportunity to elevate the students from being a regular skin therapist to move toward being an expert in their craft.

    In my travels to Honduras I was able to visit two cities. My journey first began in San Pedro Sula, where the training sessions were much more intimate with about 10 students; by the end of the event we had 17 newly inspired therapists and salon owners. My next stop was Tegucigalpa, where 38 individuals, made up of skin therapists and owners, gathered to enjoy learning new concepts about skin analysis. They were advised to look and feel in 14 different areas of the face to notice changes in the skin, and witnessed some 20 minute, results-oriented express treatments as well as receiving tips on retailing. There was an overall sense that this new information they learned would lead them to success by bringing in new business and boosting sales.

    Regardless of our level skin knowledge, we are in a customer centric industry. Seize the moment to learn new opportunities and perhaps learn a new tip or trick.