• Jane Wurwand Gives Big Advice for Small Business on INC.

    Jane Wurwand has made her mark in our industry. After all, she’s built IDI and Dermalogica into global brands, created a loyal base of skin therapists and consumers, and started the non-profit FITE to help empower women across the globe. So it’s fair to say she’s also built some street cred on the way and caught the eye of the business community at large; and our chief visionary spares no advice when it comes to running a successful business venture.

    Now you can watch her doing just that through The Playbook video series, provided by, where she offers advice for budding entrepreneurs and established business owners alike. Take a peek and see how these tips can help you start, run and grow your business — beginning with “How To Make Brainstorm Meetings Uber-Productive” featured below.

    Want more? Check out the other videos by Jane on

    When Students Can Be Your Next Big Market Opportunity

    The Power of Word Choice to Build Your Brand

    Why Packaging is More Important Than You Think

    The Hidden Issue that Holds Women Business Owners Back

    No One Should Tell You How to Leave Your Business

    The Incomparable Benefits of Self-Financing

    How to Make Smart Decisions When You Don’t Have All of the Information

    How to Start a Multimillion Dollar Company without a Bank Account

    How to be a True Disrupter

    How to Design Products Your Customers Can’t Live Without

  • IDI Founder Receives CEW 2014 Achiever Award in First Ever Entrepreneurial Category

    Jane Wurwand, Founder, Co-Owner and Chief Visionary of Dermalogica and The International Dermal Institute (IDI), and founder of the brand’s social impact initiative, FITE, has been awarded top honors by Cosmetic Executive Women (CEW), the cosmetic industry’s leading executive association, as one of this year’s recipients of the prestigious CEW Achiever Award. The Awards ceremony took place on October 17 at the Waldorf Astoria Hotel in New York City.

    The Achiever Awards recognize the accomplishments of women leaders in the cosmetic industry. The Awards serve as an inspiration to future leaders and for companies to support executive women’s advancement. In years past, CEW recognized top level executives of major cosmetic corporations. In the spirit of CEW’s 60th Anniversary, with an eye towards the future, the organization recognized women within a new awards category: trailblazing entrepreneurs who have changed an industry.

    Photography by Patricia Willis

    “We are excited to have Dermalogica recognized by CEW in this first-time ever entrepreneurial category,” says Wurwand. “The cosmetic industry has given birth to incredible entrepreneurial brands, many founded by women with a singular passion and vision. The professional salon skin care industry puts more women into their own businesses than any other, and I am very proud to represent the hundreds of thousands of professional skin care therapists who make up our Tribe worldwide.”

    For thirty years, since the inception of IDI and the Dermalogica professional skin care brand, Wurwand has focused her business on creating professional opportunities and economic empowerment for women.

    In 2011, Jane launched FITE, Financial Independence Through Entrepreneurship, to help women entrepreneurs around the world invest in their own potential. Working in more than 70 countries, FITE creates pathways to entrepreneurship by providing access to funding and business resources, supporting education and leadership training for women, and helping to amplify women’s voices. To date, FITE has helped to fund more than 50,000 women entrepreneurs worldwide, providing them with the opportunities and resources needed to achieve financial independence, and most recently announced the launch of their groundbreaking new program to support vocational training to careers in the salon industry for young women and girls.

    Also recognized at the CEW Achiever Award ceremony include the following Honorees: Laura Geller, Founder, Laura Geller Beauty; Alli Webb, Founder, Drybar; and Wende Zomnir, Chief Creative Officer/Founding Partner, Urban Decay Cosmetics. Additionally, Leonard Lauder, Chairman Emeritus, The Estée Lauder Companies Inc., received the Lifetime Achievement Award.

  • Grand Opening of New Dermalogica & IDI Learning Center in Atlanta

    More than 200 guests attended the new Dermalogica in Atlanta gala opening, located in the historic Atlantic Station in Midtown Atlanta, GA. Local stockists, professional skin therapists, students preparing for their licensing exams, skin care industry professionals and media from the area gathered at the 2,500 square foot space late January to celebrate the innovative new hybrid learning center; which merges consumer education, sales and professional training all under one roof.

    On hand for the celebration was Jane Wurwand, IDI & Dermalogica Founder and Chief Visionary, who welcomed the attendees with opening remarks and expressed enthusiasm for the importance of immersing retail customers with a brand experience — allowing them to see the professional in training and in action. “The professional skin therapist, not our ingredient formulations, is the hero in our industry,” she said. “Great products are important, but even the best formulations in the world will not help you achieve the desired results if you don’t know how to use them. We have brought the expertise of the skin care therapist out of the treatment room and into the spotlight! We’re very excited about our transparent business model, which invites the consumer to observe classroom learning and allows the consumer to be educated in the process.”

    Representing both The International Dermal Institute and Dermalogica, Wurwand was joined by Dr. Diana Howard, Vice President of Research and Development and Global Education, and Heather Hickman, Senior Director of U.S. Education. The Dermalogica & IDI team mingled with guests, who enjoyed hors d’oeuvres, gift bags, complimentary Face Mapping and product sampling at the Skin Bar. Hickman commented, “Everybody wins with Dermalogica’s hybrid approach. We are proud to give skin therapists the respect they deserve, and we are confident that customers will learn a great deal about their skin in the process.”

    The new Dermalogica in Atlanta learning center is located at 232 19th Street NW Atlantic Station, Atlanta, GA 30363 and currently offering classes. To view more photos, visit their Facebook page.

  • Right on, fight on for Mandela Day with joinFITE

    Nelson Mandela says that poverty is not an accident—it is the result of human actions, and it can be, and must be, corrected by human actions.

    He has dedicated his life to this belief, and to direct actions which support the belief. It’s incredible to think that this iconic, Nobel Peace Prize-winning crusader for worldwide justice, equality and democracy was arrested for treason and sentenced to life imprisonment in 1964. He was incarcerated for 26 years, and released in 1990.

    The most significant number: Mandela has devoted 67 years to fighting the good fight. And we’re encouraging you to do the same on July 18, by helping us extend microloans to 670 women, around the world. These microloans will enable the women to start or expand businesses which will bring economic empowerment to themselves, their families, and their communities. And, participating in this way on July 18 will not cost you one cent.

    It’s how our global women’s initiative, joinFITE, is honoring Mandela Day. Please visit to get the full story. The loan will be funded by Dermalogica – you engage in the process online by seeing the profiles of qualified candidates for the loans, identifying a woman and a business venture that especially resonates for you, and “directing” the loan. There is no cost to individuals—we’re only asking you to participate by choosing who gets a loan on July 18.

    Since we founded joinFITE in 2011, we’ve funded literally thousands of entrepreneurs around the world, all of them women. No one epitomizes the “good fight” more than Nelson Mandela, and joining in has never been simpler, or more powerful. Thank you for taking part in being a changemaker.

    View Jane’s message here and be a changemaker by directing a trial loan at

  • Why I’m Not Over the Hill

    By “the hill”, I mean Hillary Clinton. I am not over her. I am not giving up on her. And as for Hill herself – when will she give up? I think when you hear that crackling sound way off in the distance, and the furious hissing of steam. That would be the sound of hell freezing over.

    With March as Women’s History Month, it’s really easy to slide into lots of platitudes about girl power. Hill doesn’t really go there.

    She epitomizes the core quality which I admire most: resiliency. Hillary bounces back in the face of crushing defeat. When you look back over her presence in the public eye during the past two decades, she has endured loss and defeat. Oh, the shame — yet the talk on the Hill these days is that she might swap jobs with Joe Biden and run alongside President Obama as his stalwart VP. Well, I can dream can’t I …?

    On a policy level, her health care crusade was a colossal disappointment. It is shameful that millions more Americans today cannot provide adequate health insurance coverage for themselves and their families, especially as more Americans are separated from conventional 9-to-5 jobs with employer benefits packages.

    Pundits of every stripe even take delight in skewering Hillary for her wardrobe, notably her solidly square pantsuits in every color, and her awkward choices of coiffure. Feminists insist that role of the First Lady or Secretary of State is not a beauty pageant contestant, and that the White House is not a fashion show. In a sense, I must disagree. Especially now in the digital age, when images of the First Lady are sent around the world faster than your hair can stick to your lip-gloss. This connectivity is a powerful opportunity for the quintessential American woman to tell women everywhere who we are.

    Who is she? Hillary is a Goddess. Let’s see — Artemis, known as Diana to the Romans, was a virgin huntress. She wore fierce leather archery braces on her arms and shins as she moved through the forests beneath the moon. Not exactly a fashion-plate or a seductress, but one bad mammer-jammer with that bow and arrow.

    Athena, patroness of Athens, known to the Romans as Minerva, wasn’t born in a conventional, female, fleshy way. She sprang, as a full-formed miniature woman, fully clad in armor, from the knee, or head (depending on the version of the myth), of her father, Mighty Zeus — no mother present. Oh, and Athena was also a virgin. No hubby, baby-daddy or cozy momming in this goddess profile.

    Though perhaps no sex-bomb, Hillary is indeed a wife and mother. But she brings that fierceness of the virgin huntress and civic warrior to her bearing as Secretary of State. It’s also worth mentioning that Hill and Bill seem to have treated the timing of parenthood strategically, a key lesson which I reinforce when I speak to women’s groups. If it’s possible to have it all, I know for sure that you cannot possibly have it all at the same time. Tempo is critical.

    Hill’s been on the bus a long time. She’s been to the mountaintop. She’s been to hell and back. She’s walked the fire-walk. You can see the weariness in the firm set of her mouth. But there’s a cold fire in those eyes, burning on.

    Every woman can take a page from her — she’s a big thinker, a tireless fighter, a protector of justice, and she’s still here. Right on Sister…

  • You’re the Master

    In the new year, people often make resolutions. “This is the year,” we often tell ourselves, “for a big change!”

    Perhaps the most common NYR: to find a new job. A better job. Or just a job. Of course, in our current economy, this resolution may be somewhat tempered by the cold reality of less hiring. Still, employees may aspire to something… better.

    It’s easy to conclude that the problem may be your employer. Just as there is no perfect mate or perfect marriage, there is no perfect workplace, and there is no perfect boss. If you can land another offer, it’s possible that a different job and a different company culture may suit you better—in which case, go for it, congratulations, and I wish you every success!

    But here’s my news flash for the New Year: creating your own greater job-satisfaction may be possible right where you are. It requires that you see yourself differently, and see your job differently. When you do this, it is possible that you will create different results in the corporate culture around you.

    A woman I know, a writer, spent many years working in ad agencies and PR agencies. She described feeling like a large, agile, trained, captive killer whale at a place like Sea World. “I live in a cement pond and perform tricks for food,” she told me one day over a martini or two.

    You may know how this story ends, as these stories always end: the trained killer whale bit her trainer in two. Bad whale.

    This is the problem with how most of us think of our jobs. We are conditioned to seek external rewards and incentives.

    But get this: Dan Pink, author of four best-selling books on motivation, says “Tangible rewards tend to have a substantially negative effect on intrinsic motivation.” Money, in particular, he says, tends to de-motivate. It’s never enough.

    In fact, Pink says “meaning is the new money.” What people really need in order to achieve and succeed is a sense of connection to something beyond self-interest. Something more meaningful.

    In 2012, try looking at your work with new eyes. The word that’s got my mind buzzing is “autotelic,” meaning that the activity is its own reward, and the goal is self-fulfilling.

    We’ve all had the experience of having our restaurant meal served by someone who genuinely seems to take joy in bringing us our food. Sure, this inspires us to tip well. But the truth is, people who love their work aren’t doing it for the tips.

    We’ve all felt the difference of being greeted and assisted by a customer service person who genuinely addresses our concerns, attentively and effectively. Their task may sound like a nightmare job: handling our luggage at the airport, or working at the DMV. Again, this is because whoever that person is finds some intrinsic pay-off in the job itself. These people work with pride, and a sense of joy.

    Do you?

    If you’re disconnected from your job, it’s human nature to say that this is because it’s not a good job. So, you play Farmville instead of working. You re-tweet and text and FB instead of working. Maybe you, oops, how did that get there?, may even find yourself slipping some office supplies into your gym bag. You paste magazine photos of beaches inside the drawer of your desk, thinking, Some day, some day.

    Some day is now. You may be experiencing disconnection, and dissatisfaction, because you’re waiting for rewards, like my friend Shamu, waiting for a fish to be tossed to her from the side of her sad cement pond.

    Find your meaning now. Where is it? The answer may surprise you.

  • Get Pushy

    It’s a brand-new year, and the best way to keep that feeling of urgent, alive freshness and newness is to push yourself. Start by setting some goals for your business, beginning with education.

    I always say that everything of any consequence happens outside our comfort-zone. The worst thing about being on auto-pilot is not that it’s boring; it’s actually dangerous to your business. By doing things the way we’ve always done them, we put ourselves at risk. This may surprise you, because “standard operating procedure,” and “business as usual” feel so safe.

    Why is the comfort-zone dangerous? Because it makes us lazy. We lose our speed and agility, which means we cannot respond to opportunities (or threats). It might be okay to become soft and slow if the world around us were not constantly changing. But it is.

    So as a professional, it’s essential to constantly question and challenge how you do things. It’s great if everything is working for you right now. The best way to continue your success, though, is not by standing still. Start by reading every word of the IDI newsletter, which will be coming your way every six weeks. It’s sizzling with ideas, breakthroughs and breaking news. To ensure you receive this newsletter, sign up for our email list here:

    Next, attend an IDI class. For more than 25 years, IDI has defined what it means to be a modern skin care professional. One area in particular where many skin therapists need development is the business of our business — in other words, how to position, organize and operate your business from a financial standpoint, and how to successfully market your business. Retailing in particular is an area where lots of therapists need help. Check out what IDI has to offer in these key areas, and be sure to take full advantage of our Twitter feed (, Facebook ( and other tools.

    And, the most important push to make in 2012 is the push outside the sphere of your own self-interest. This is true of all of us. We all create a nice, safe, warm little bubble for ourselves, and we tend to get stuck there.

    Push beyond the bubble to engage with others, meaning others in need. One year ago, I created joinFITE, a global initiative to empower 25,000 women entrepreneurs worldwide. The experience has been and continues to be astonishing, for everyone involved. I invite you to join us.

    Or, choose something else. There may be another local, national or international cause which feels urgent and vital to you and your customers. What’s most important is that the cause you select connects your business with your community. Whether this cause is offering shampoos and haircuts to homeless people, rescuing abandoned pit-bulls, or planting an organic vegetable garden in the heart of the inner city, do it because it makes your heart skip a beat, and it makes you want to do more.

    Then push it.

  • march is national women’s history month

    Jane WurwandDuring the month of March, I challenge you and invite you to share your story as a working woman whether inside or outside of the home. What messages and lessons did you get from other women in your life? What obstacles have you faced? What objectives and goals keep you up at night? What was your Mother’s deepest wish for you, and how was it expressed? What is your deepest wish for your own daughter? And, were you raised by, or are you yourself, a “Tiger Mother”?

    As you know, our company is all about education. And in an even deeper sense, our dedication to education means social change for women. As such, I am excited and proud to report that more than 400 Dermalogica stockists – including skin treatment centers, spas and salons – are hosting in-store consumer events to raise awareness and dollars for FITE (Financial Independence Through Entrepreneurship). FITE, as you know from reading our site and blog, is the new women’s initiative which will help a minimum of 25,000 women around the world start or grow a business. Consumers and companies can participate in many ways, starting with purchasing a Dermalogica product which has been tagged for the cause!

    Featured entreprenuer Sophea Chum

    But it’s not just about our campaign. So please share with us your story. We’d like to post as many of these stories as possible to our blog, in the newly-created “Comments” area. We’ll publish as many of your responses as possible. In honor of National Women’s History Month, I am committed to making this blog an interactive forum, so please – I want to hear from you!

    Meanwhile – if you’re shopping for Dermalogica, snap up a product with the FITE promotional sleeve, redeem the product code, and help a woman get her business rolling!

    And attend a FITE event near you (check the locations here) – who says a good cause can’t be fun?

  • mind the gap

    Jane WurwandThat’s what we say in the UK when stepping on and off the tube (train). But the gap that I really “mind” these days, in the American sense, meaning that it vexes me, is the gap dividing men and women globally in terms of gender equality.

    The World Economic Forum (WEF) Global Gender Gap Report has just been published. The news in some cases is good; some countries, like the USA and Sri Lanka, have risen in the rankings. Others, like France — quelle horreur! — have dropped.

    The report studies and analyzes 114 countries on the basis of key issues:

    • Economics (salaries, access to skilled employment)
    • Educational attainment
    • Political representation in decision-making structures
    • Health and survival

    At the top of the list: Iceland, Norway, Finland, Sweden. Great places to be a woman, providing you have a good pair of boots and a nice bulky sweater or two. Some are quick to point out that these Nordic economies are “rich” by world standards. True, but this study demonstrates that wealth is more accurately defined as equally divided assets and opportunities, not mere endowments alone.

    This all gets back to why I attended the Clinton Global Initiative (CGI), and why Dermalogica has founded FITE. There is an unmistakable correlation between gender equality and a country’s prosperity and economic viability. Countries that don’t place value upon female human capital (I won’t name names, but, oh, you know who you are) are wasting an immeasurable resource: women’s talents and skills. Some of these countries possess tremendous wealth, but it stays in the hands of a very few men. These untapped talents and skills can generate a significant competitive advantage in the world market. So, in practical terms, it’s not just bad karma: it’s bad business.

    These ideas were on my mind when I was recently interviewed on television (please look for it!), during the closing session of the CGI. As the attendees and I began to go our separate ways, lots of people asked me for a sound-byte to capture what I hope to achieve with FITE.

    What I said: I want Dermalogica to be instantly associated in the minds of consumers with putting 25,000 of the world’s women into business for themselves, much the way M.A.C. is known for championing HIV/AIDS prevention and survival.

    But here’s my new question: do we as women place limits upon ourselves, and what we are willing to achieve?

    Let’s talk.