• Time to Make a Change?

    Have you ever visited a hotel and thought to yourself, “hmmm, this place is looking a bit dated, it needs a mini face lift”? These kinds of details are easy to see when it’s someone else’s business, but it may not be so easy when it’s our own. Just as hotels date quite quickly, so do skin treatment centers. Since your brand image is sacred to you and your customers, it needs to be kept fresh and on trend!

    Consider these points:

    • Your image is the magnet to attract new clients. A strong, clear-branded image translates to powerful marketing.

    • Your reception area offers clients the opportunity, experience and ease of buying from you. Are you capitalizing on this?

    • Your image should say “we are progressive, we move forward with our customers ever-evolving needs” not “same old, same old.”

    • A treatment center revamp shows your customers that you care about your business and you care about them too.

    You don’t have to break the bank with a revamp – some simple but effective changes can make all the difference. Try these enhancements:

    A new coat of paint- consider changing the color of your space, perhaps even slightly. Neutrals work well in the relaxing treatment room environment. I recommend you avoid the color pink – women seem to be over the use of pink in representing something as “feminine”.

    Buy new towels or headbands, maybe in a new color. Nothing feels nicer than fresh, clean laundry.

    Move your posters and art work around. Clients get bored staring at the same images in both your treatment and reception space.

    Get new merchandising pieces such as acrylic frames, boxes, cubs etc. to spice things up a bit.

    Consider moving your “hot spots” around to again make the familiar unfamiliar.

    Invest in dimmer switches if you haven’t already. Mood lighting makes a HUGE difference to the overall ambiance.

    Move shelves around and look at re-merchandising all your stock.

    Less is definitely more. If your space is starting to get cluttered with too many pieces of furniture, plants, ornaments, dried flowers, magazines, etc., have a cleansing session.

    Peruse online decorating sites or buy some home styling magazines for inspiration.

    The hard bit is getting started, so as Nike says, “Just Do It!” Once done you’ll feel and look amazing. Good luck!