• 4 Simple Ways to Spark Your Career Success

    As skin therapists we have all at one time felt frustrated when appointments seem scarce, the salon is slow or retails sales are not up to par. However, don’t let these bumps in your career put out your fire! In an industry that can be fiercely competitive, you have to channel your passion, ignite your spark and show the world that you know and love skin. Remember, YOU are the skin therapist that is going to be changing lives (or at least skin health!). The advice is simple…get obsessed, become a true skin enthusiast and an expert in your craft—and most importantly, believe in yourself. The fact is, you already know how to be successful; you may have just gotten distracted for a moment. Let’s get re-focused! Confidence brings clients and if you share this same sense of passion for the industry, then read on for ways to spark your success.

    Get empowered through education

    The best way to learn and experience what is going on in the industry is to continue your education in and outside of the treatment space. Many of us found our way into skin care by actually being a client first; receiving treatments from another professional is an excellent way to experience various techniques and to get inspired. The industry is constantly changing and evolving, and we must be able to do the same. Take the time to strive towards your professional best by staying up to date on product innovations, learning new techniques and ingredients. Whether this is online, in the classroom or receiving a treatment, education = empowerment and clients are seeking that type of elevated training in a therapist.

    Make the connection

    General networking events are a great way to meet people, however, take a moment and think—where are you making your most impactful connections that not only inspire you but the business you’re in as well? Kick start your philanthropic spirit by getting involved with groups or initiatives that create meaningful relationships, where people want to propel each other’s success. Client’s like to do business with professionals who do good. Get involved and give back.

    Don’t know where to start? Visit Dermalogica’s FITE page for ideas and resources.

    Put your PR On

    Consider this as your personal rave, your personal reputation, your passion re-ignited. Take charge of brand YOU by sharing with your clients why you love what you do and why you are the best. Are you an exceptional brow specialist? Are your extractions painless? Is your massage the best in the city? This is not the time to be bashful about your talents. Be proud of what you do, as there is nothing wrong with bragging as long as you can back it up. In other words, you’re kind of a big deal.

    Get local on your social

    Even if you don’t have a million followers on Twitter, you do have local raving fans and they want to know what you recommend for treating the skin. With social media you can create that instant connection with clients and even gain a few new ones in the process. Your advice on skin health can be given anytime, any day by posting about what you do on Instagram, Twitter, Facebook, etc. Clients want to be educated and will readily read and re-post your skin care secrets. Don’t be shy about your healthy skin tips, embrace your inner expert and share! You can even fill up that empty spot in your schedule by using your social media to instantly alert clients that you have an opening versus calling them. Trust me, they are checking their Facebook page more often than their voicemail.

    Use these simple steps to spark your professional success and growth. It’s time to put your newfound confidence to work and invest in creating the career that you deserve!

  • Why International Women’s Day? Because It’s About You

    IWD collage

    The International Dermal Institute joins Dermalogica and FITE (Financial Independence Through Entrepreneurship) to celebrate this year’s highly-anticipated International Women’s Day by taking the Pledge for Parity – and we want you to do the same!

    International Women’s Day, held during National Women’s History Month, honors the social, economic, cultural and political achievements of women. The Pledge for Parity aims to accelerate progress toward closing the pay gap between men and women, who perform 66 percent of the world’s work, yet only earn 10 percent of the world’s income.

    In 2015, the World Economic Forum predicted that at the world’s currently “glacial” rate of progress, it would take until 2133 to achieve global gender parity, or equality. That’s over a century away! By taking the pledge and raising awareness now, we can help speed change.

    Why is this important to professional skin therapists? All over the world, women have faced discrimination in the workforce, particularly when attempting to access business loans. In developing countries, nine out of 10 women-owned businesses have no access to loans. Even some of the most successful professional skin therapists in our network were once denied loans for salons or spas because their businesses were thought “unproductive” or “shallow.”

    The fact is, salons are a global economic force. In the U.S. alone, women make up 85 percent of the salon industry compared to 47 percent of the overall U.S. workforce. More and more people are realizing that when women earn income, they reinvest 90 percent of it into their families, leading to growth in both the global economy as well as in their own communities.

    “The story of women’s struggle for equality belongs to no single feminist nor to any one organization but to the collective efforts of all who care about human rights,” says world-renowned feminist and political activist Gloria Steinem.

    Dermalogica’s global initiative FITE helps women entrepreneurs start and grow businesses, so they can become financially independent and able to support their families and communities at large. This year, FITE is focused on expanding the FITE Future Entrepreneurs program, which combines the missions of Dermalogica and The International Dermal Institute ­to advance education and financial literacy for women and girls in the industry.

    “For nearly 30 years, Dermalogica has empowered women in the salon industry,” said Dermalogica and FITE Founder and Chief Visionary Jane Wurwand. “The FITE Future Entrepreneurs program is an opportunity to bring a new group of extraordinary young women into the Dermalogica Tribe and train them not just for a job, but for a career.”

    Through mentorship and coaching, FITE Future Entrepreneurs aids in building a strong community of women who support each other to achieve their goals. The unique program provides not only education and vocational training, but also an opportunity for more women to own businesses, thereby changing their lives and the communities in which they live.

    Now it’s time to do your part! Take the pledge today, or visit for ideas on how to celebrate International Women’s Day near you. Share with us your #IWD2016 celebrations and what this day means to you by tagging us @joinFITE.

  • IDI Founder Receives CEW 2014 Achiever Award in First Ever Entrepreneurial Category

    Jane Wurwand, Founder, Co-Owner and Chief Visionary of Dermalogica and The International Dermal Institute (IDI), and founder of the brand’s social impact initiative, FITE, has been awarded top honors by Cosmetic Executive Women (CEW), the cosmetic industry’s leading executive association, as one of this year’s recipients of the prestigious CEW Achiever Award. The Awards ceremony took place on October 17 at the Waldorf Astoria Hotel in New York City.

    The Achiever Awards recognize the accomplishments of women leaders in the cosmetic industry. The Awards serve as an inspiration to future leaders and for companies to support executive women’s advancement. In years past, CEW recognized top level executives of major cosmetic corporations. In the spirit of CEW’s 60th Anniversary, with an eye towards the future, the organization recognized women within a new awards category: trailblazing entrepreneurs who have changed an industry.

    Photography by Patricia Willis

    “We are excited to have Dermalogica recognized by CEW in this first-time ever entrepreneurial category,” says Wurwand. “The cosmetic industry has given birth to incredible entrepreneurial brands, many founded by women with a singular passion and vision. The professional salon skin care industry puts more women into their own businesses than any other, and I am very proud to represent the hundreds of thousands of professional skin care therapists who make up our Tribe worldwide.”

    For thirty years, since the inception of IDI and the Dermalogica professional skin care brand, Wurwand has focused her business on creating professional opportunities and economic empowerment for women.

    In 2011, Jane launched FITE, Financial Independence Through Entrepreneurship, to help women entrepreneurs around the world invest in their own potential. Working in more than 70 countries, FITE creates pathways to entrepreneurship by providing access to funding and business resources, supporting education and leadership training for women, and helping to amplify women’s voices. To date, FITE has helped to fund more than 50,000 women entrepreneurs worldwide, providing them with the opportunities and resources needed to achieve financial independence, and most recently announced the launch of their groundbreaking new program to support vocational training to careers in the salon industry for young women and girls.

    Also recognized at the CEW Achiever Award ceremony include the following Honorees: Laura Geller, Founder, Laura Geller Beauty; Alli Webb, Founder, Drybar; and Wende Zomnir, Chief Creative Officer/Founding Partner, Urban Decay Cosmetics. Additionally, Leonard Lauder, Chairman Emeritus, The Estée Lauder Companies Inc., received the Lifetime Achievement Award.

  • Mindfulness at Its Finest – May Week 2014

    Inspiration that lingers is something that doesn’t come by often and easily. It tends to be a moment that stirs right then and there – be it from a song, a picture or a person in front of you. But it’s that long-term effect that we strive to achieve for our educators during our Annual International Education Conference held May 5 – May 9 at the IDI & Dermalogica headquarters in Los Angeles. It’s also a week of tribal bonding with our educators from nearly 40 countries and re-kindling the inner fire that drives us to do what we do best – provide the best education in the skin industry.

    This year we drew upon the connection of “Mindful Learning and Learning to Be Mindful” as the overall focus, where we shared touching stories, celebrated achievements, sparked kinships and reaffirmed our purpose in the business of touch.

    Throughout the 5-day conference we heard from the likes of Dr. Diana Howard on new product and ingredient innovations, renewed our mission to help women through FITE, shared achievements and goals from our global educators as well as our leaders, such as Annet King, Heather Hickman and Emma Hobson to name a few. And this year we had the pleasure of receiving a mindfulness expert, Joey Soto, who opened the week with meditation exercises and challenged us all to embrace the moment and be present. Our other special guests included oncology skin care experts from Greet the Day, Johnette du Rand and Karey Hazewinkel York, who took us through a touching and emotional presentation on working with clients who are cancer patients and survivors.

    As an added touch, our guests were provided with unique, oversized seating to sit comfortably (and take of their shoes if they like!) during the presentations in our auditorium, healthy and colorful food selection as well as exceptional entertainment for two evenings. For the Tuesday night we had the privilege of receiving Lee England Jr., soul violinist and rising star, at our headquarters performing original music and beautiful renditions of Adele’s “Rolling in the Deep” and “Unthinkable” by Alicia Keys. On Thursday, we transported our guests to the reinvigorated district of Downtown Los Angeles where we convened at the Crocker Club for a farewell celebration in true “Great Gatsby” fashion and live entertainment.

    But it didn’t come full circle until the final day, when our chief visionary Jane Wurwand took the stage. Inspired by Ariana Huffington’s latest book Thrive: The Third Metric to Redefining Success and Creating a Life of Well-Being, Wisdom, and Wonder, Jane showed us a new definition of success that isn’t solely based on money and power; that more characteristics such as mindfulness, passion, health and giving back to name a few can lead to true success that satisfies us from within.

    To view more photos from the week event, visit Dermalogica’s May Week Facebook page.

  • mind the gap

    Jane WurwandThat’s what we say in the UK when stepping on and off the tube (train). But the gap that I really “mind” these days, in the American sense, meaning that it vexes me, is the gap dividing men and women globally in terms of gender equality.

    The World Economic Forum (WEF) Global Gender Gap Report has just been published. The news in some cases is good; some countries, like the USA and Sri Lanka, have risen in the rankings. Others, like France — quelle horreur! — have dropped.

    The report studies and analyzes 114 countries on the basis of key issues:

    • Economics (salaries, access to skilled employment)
    • Educational attainment
    • Political representation in decision-making structures
    • Health and survival

    At the top of the list: Iceland, Norway, Finland, Sweden. Great places to be a woman, providing you have a good pair of boots and a nice bulky sweater or two. Some are quick to point out that these Nordic economies are “rich” by world standards. True, but this study demonstrates that wealth is more accurately defined as equally divided assets and opportunities, not mere endowments alone.

    This all gets back to why I attended the Clinton Global Initiative (CGI), and why Dermalogica has founded FITE. There is an unmistakable correlation between gender equality and a country’s prosperity and economic viability. Countries that don’t place value upon female human capital (I won’t name names, but, oh, you know who you are) are wasting an immeasurable resource: women’s talents and skills. Some of these countries possess tremendous wealth, but it stays in the hands of a very few men. These untapped talents and skills can generate a significant competitive advantage in the world market. So, in practical terms, it’s not just bad karma: it’s bad business.

    These ideas were on my mind when I was recently interviewed on television (please look for it!), during the closing session of the CGI. As the attendees and I began to go our separate ways, lots of people asked me for a sound-byte to capture what I hope to achieve with FITE.

    What I said: I want Dermalogica to be instantly associated in the minds of consumers with putting 25,000 of the world’s women into business for themselves, much the way M.A.C. is known for championing HIV/AIDS prevention and survival.

    But here’s my new question: do we as women place limits upon ourselves, and what we are willing to achieve?

    Let’s talk.

  • saved by the bell

    Jane WurwandIt is a fact that domestic violence crosses all economic, social and cultural boundaries. Rich people do it. Poor people do it. People in-between do it, too.

    But here’s the thing: poor people have the fewest options for self-defense.

    When we say domestic violence, we are talking about battering, and all forms of physical and psychic terrorism. Women and children comprise the vast majority of those who are at the receiving-end of domestic violence.

    Women and children who have independent resources – cab fare, a bus-token, a credit card, a cell phone — may be able to get into a safe place where they can tell somebody and call for help, or simply get away. Women and children, and especially women with small children, living in poverty, have little choice but to stay. This is true even in American cities. There are urban areas of our own country where the police are notoriously slow to show — because they’re scared!

    This was the key topic during the Girls’ and Women’s breakout session during the CGI — there were 50 breakout rooms, and in our group of 12 or so people, I sat next to Jennifer Buffet (Warren’s daughter-in-law: see blog dated October 15) along with Marguerite Margolies, who is Chelsea Clinton’s mother-in-law. Both women are Dermalogica fans, as I discovered when I gave them my card!

    Mallika Dutt, from India, spoke about a public service campaign underway in her country that confronts domestic violence — President Clinton had also mentioned it during the opening plenary. It’s called “Bell Bajao” or “Ring the Bell.” If someone hears sounds coming from a neighbor’s home that suggests violence, they go to the door and ring the doorbell. This action interrupts the violence, and chances are that the perpetrator is aware of the campaign, and may stop. Check it out at — India

    Would this work in America? I’m not so sure. The fact that it is working in India is relevant, though.

    The entire discussion raises interesting and disturbing links between domestic violence, especially violence perpetrated by men against women, and poverty, and war. This unholy trinity absolutely dictates life in the developing world. This realization was one of the key “Aha!” moments we had when deciding to form FITE: to give disempowered women ways out. Physical safety, and mental security from the threat of violence, are the first steps toward creating personal, professional and economic stability.

    We’ve all seen the astonishing photographs of Bibi Aisha, an Afghani 14-year old whose nose was cut off by her husband and his brother as punishment when Aisha fled her marriage from her Taliban-fighter spouse. As a side note, Aisha’s father had delivered her into this marriage in exchange for a bride-price which paid off his debts. We’ve all heard the phrase “using women as chattel.” In case you’ve ever wondered, this is exactly what it means.

    I also just read that according to Margot Wallstrom, the UN’s special representative on sexual violence, the “Democratic Republic” (I cannot resist putting those words in bitter quotation-marks) of Congo is the rape-capital of the world. For a taste of brutality more barbaric than most of us can easily imagine, just Google “Congo rape” or words to that effect, and have a read.

    Sexual violence, which often takes the form of domestic violence within families, is epidemic worldwide. It’s also happening right down the street from you and me. Just listen. And if you hear something, ring the bell (or at least call 911).

  • gratia plena

    Jane WurwandFor those of you not familiar with the “Ave Maria,” this line above means “full of grace” in Latin. It refers to a powerful woman.

    The Latin root gives rise to the word “plenary,” as in plenary session. Wikipedia has this to say about the word plenary:

    “Plenary power in US law

    In United States constitutional law, plenary power is a power that has been granted to a body in absolute terms, with no review of, or limitations upon, the exercise of the power. The assignment of a plenary power to one body divests all other bodies from the right to exercise that power.”

    I really love the sound of this.

    As part of the recent Clinton Global Initiative (CGI) in New York City, I participated in the girl’s and women’s empowerment “plenary,” introduced by Hillary Clinton. During the session, we viewed the famous youtube clip from NIKE, “Girl Effect 2.0.” (, and see the youtube clip at:

    Goddess NikeIf you haven’t seen the clip, find it online. It really resonates with Dermalogica’s cause, FITE. The basic premise is that the solution to world poverty begins with a girl, and that all are valuable. Even girls. I say “even girls” because in many places, girls truly are considered expendable. Less valuable than, say a water-buffalo, or maybe a new flat-screen TV or a cell phone. And, consider that there are an estimated 600 million girls in the developing world.

    As the NIKE spot comments, “It’s no big deal. Just the future of humanity.” Let’s remember that the NIKE company is named for the ancient Greek goddess of victory, who presided not only in war, but in every sort of competition. Her winged presence (and she was notoriously whimsical in passing out the laurel wreaths) was required to win at anything. You can see her hovering above battle scenes and athletic events on classical urns and coins — events where macho men did a whole lot of crowing about how great and powerful and heroic they were. Their successes and losses were actually determined by a fickle goddess. You have to love those old Greeks for their dry sense of humor, really.

    Life does seem capricious. But with FITE, we’re not leaving the power of girls and women –and thus the whole world — in anyone else’s hands other than our own. We want to (see above) “divest all other bodies from the right to exercise that power.” I do like knowing, however, that Nike was a she.

  • skin in the game

    Jane WurwandAccording to, it was über-investor Warren Buffett who coined the term “skin in the game.” It means putting your money where your mouth is, walking your talk, and so on.

    Buffett’s context was the idea that corporations need to be managed by like-minded individuals who share a stake in the company, as epitomized by high-ranking insiders who use their own money to buy stock in the company that they are running.

    Buffett is considered a conservative investor, yet this phrase of his evokes the visceral feeling of risk. Not foolish risk, but a willingness to bare your own living, bare, tender skin to demonstrate your commitment. Doing so may result in blood-loss. This is a quality I greatly admire, and, I am happy to know, which other people admire about our company.
    And Dermalogica is now upping the game. We’re preparing to launch a global initiative for 2011 which really has nothing to do with exfoliating or moisturizing. It has everything to do with using the power of our brand, backed by our loyal customers, and also backed by a cash investment which will be donated by the Dermalogica Foundation.

    Warren BuffetThe initiative is called FITE – Financial Independence Through Entrepreneurship, and it’s all about extending microloans to women around the world, so that they can rise out of poverty, provide for themselves and their families, and make their own way.

    We’re designating five of our best-selling products to support this initiative, and involving our customers. Not only will a portion of sales from these items go toward FITE entrepreneurs; our customers will also be able to identify areas of the world and industries they want to support, then follow the progress of the individual recipient online.

    Stay tuned for details — then join the fight to empower women, economically, around the world! If you don’t, then sorry, you just don’t have skin in the game.

  • woman’s work: the forth dimension

    Jane WurwandAs you already know, I was honored, privileged and very excited to participate in the Clinton Global Initiative (CGI) which took place at the end of September in NYC. I had been aware of this important summit conference for some time, but there could not be a more perfect time for Dermalogica to enter the game and play an active role.

    The three original pillars of the CGI were: green technology, economic solvency, and health-as in, world health care. All huge. But in 2009, the fourth pillar was added to the global CGI agenda: girls’ and women’s issues. Bill Clinton’s thinking is that the original three areas are critically impacted by the state of women’s lives, in every way. Smart guy, that Bill.

    From a working standpoint, CGI unites leadership representing three business models: public sector, private sector, and government. Again, insightful. Because when non-profit folks work on their own, they tend to get a bit starry-eyed. When captains of industry stay within their own spheres of power, they atrophy—and so on.

    Bill Clinton and Jane Wurwand

    The timing is so right because of Dermalogica’s launch of F.I.T.E. (Financial Independence Through Women’s Entrepreneurship). I did meet one-on-one with President Clinton while I was in NYC. I told Bill that his book on “Giving” helped our company to identify as our partner in putting 25,000 women into their own businesses as the mission of the F.I.T.E. initiative. He was warm, genuine, and strong, and told me he’s expecting us to report back to him on our progress, same time next year.

    And a word about Hillary. Okay, that unfortunate photo of her that was circulated a few weeks ago with the hair-clip was indeed a fashion faux-pas. But let’s get real: the media just give her a hard time because she’s very smart, ambitious, tough. I was frankly surprised when I saw her at CGI-she’s a “stealth” beauty. I think that she consciously plays down her looks. She’s actually much more chic, petite and youthful in person. No kidding – the word ‘luminous’ sprang to my mind.

  • fight the good FITE

    Please just pinch me.

    There is so much to say, so I’ll just start. On September 21, I participated in the Clinton Global Initiative (CGI) in New York City. If you don’t already know all about it, go here:

    I won’t go on and on about the history and purpose of CGI, because I’d rather tell you why I was there. A lot of the reason is F.I.T.E. (Financial Independence Through Women’s Entrepreneurship), the radical, empowering women’s microloan initiative which Dermalogica is launching with, right now. Much more to tell on that subject.

    First, let me say that I have only been a U.S. citizen for about a year. And…. I just met with President Bill Clinton. I heard President Obama and First Lady Michelle Obama. I sat in the audience as Hillary Clinton spoke. You’ve heard it all before, but let me remind you: only in America. Believe it.

    And can I just say this, also, about the audience? Barbra Streisand. Cherie Blair. Katie Couric. Tina Brown. Melinda Gates. Geena Davis. Ron Woods. MICK JAGGER.

    I met brilliant world-economist Nicholas Kristof, author of the NYT bestseller “Half the Sky”, and told him how much he inspired me, and helped to set our entire new F.I.T.E. initiative into motion.

    I chatted with Katie Couric about F.I.T.E.-and it turns out that she’s a Dermalogica aficionada.

    And, at random, I was seated next to the President of Prada at lunch.

    My attitude toward this entire experience was “Allow and Accept” [and I would have gladly accepted any Prada shoes he threw my way!] and the giddy mix of the serendipitous with the heart-stopping, the glam with the lofty, well, more to tell shortly.