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  • Why International Women’s Day? Because It’s About You

    IWD collage

    The International Dermal Institute joins Dermalogica and FITE (Financial Independence Through Entrepreneurship) to celebrate this year’s highly-anticipated International Women’s Day by taking the Pledge for Parity – and we want you to do the same!

    International Women’s Day, held during National Women’s History Month, honors the social, economic, cultural and political achievements of women. The Pledge for Parity aims to accelerate progress toward closing the pay gap between men and women, who perform 66 percent of the world’s work, yet only earn 10 percent of the world’s income.

    In 2015, the World Economic Forum predicted that at the world’s currently “glacial” rate of progress, it would take until 2133 to achieve global gender parity, or equality. That’s over a century away! By taking the pledge and raising awareness now, we can help speed change.

    Why is this important to professional skin therapists? All over the world, women have faced discrimination in the workforce, particularly when attempting to access business loans. In developing countries, nine out of 10 women-owned businesses have no access to loans. Even some of the most successful professional skin therapists in our network were once denied loans for salons or spas because their businesses were thought “unproductive” or “shallow.”

    The fact is, salons are a global economic force. In the U.S. alone, women make up 85 percent of the salon industry compared to 47 percent of the overall U.S. workforce. More and more people are realizing that when women earn income, they reinvest 90 percent of it into their families, leading to growth in both the global economy as well as in their own communities.

    “The story of women’s struggle for equality belongs to no single feminist nor to any one organization but to the collective efforts of all who care about human rights,” says world-renowned feminist and political activist Gloria Steinem.

    Dermalogica’s global initiative FITE helps women entrepreneurs start and grow businesses, so they can become financially independent and able to support their families and communities at large. This year, FITE is focused on expanding the FITE Future Entrepreneurs program, which combines the missions of Dermalogica and The International Dermal Institute ­to advance education and financial literacy for women and girls in the industry.

    “For nearly 30 years, Dermalogica has empowered women in the salon industry,” said Dermalogica and FITE Founder and Chief Visionary Jane Wurwand. “The FITE Future Entrepreneurs program is an opportunity to bring a new group of extraordinary young women into the Dermalogica Tribe and train them not just for a job, but for a career.”

    Through mentorship and coaching, FITE Future Entrepreneurs aids in building a strong community of women who support each other to achieve their goals. The unique program provides not only education and vocational training, but also an opportunity for more women to own businesses, thereby changing their lives and the communities in which they live.

    Now it’s time to do your part! Take the pledge today, or visit internationalwomensday.com for ideas on how to celebrate International Women’s Day near you. Share with us your #IWD2016 celebrations and what this day means to you by tagging us @joinFITE.