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  • Is your Business Ready for Mother’s Day?

    Mother’s Day is an opportunity to celebrate and reflect on the importance of the mothers in our lives. It is also an occasion to give thanks to them for being a constant guiding force in our lives and for the support they have shown in helping us achieve our dreams and goals. Not only is this a special day to celebrate anyone who has been a mother to you, but it is also an opportunity to promote your business and to connect with your clients and potential consumers.

    Remember to organize ahead of time with a marketing calendar so you can optimize the opportunities that special events, like Mother’s Day, can bring to your business.

    Many people are unsure what to get their mum’s for the holiday, so why not take away the confusion and make it easy? Bouquets of flowers are a traditional Mother’s Day gift, but bouquets can come in many shapes and sizes. Think of your own products or services as bundles that you can then translate into great Mother’s Day packages of your own.

    Target your existing data base and send out an e-blast and/or text to your clients, as many of them will be looking for ideas. Prepackage gift baskets for Mother’s Day with themed items such as hydrating, anti-aging, reducing stress etc. Remember men purchase a significant portion of Mother’s Day gifts overall, so make it clear to them the gift options they have. This might mean partnering with businesses that have a significant number of male patrons for cross marketing.

    Use social media to connect with your customers as many people will be searching online for ideas. You could engage them with a competition for the best story on how their mother has inspired them, and the gift could be a treatment or product for their mum. A different social media channel to promote is Pinterest (instead of just Twitter or Facebook), as a lot of mums use this site to save their ideas for food, kids, the home and much more. You could also create a “Mother’s Day wish list” of gift ideas to post on your blog, website, or email newsletter.

    Don’t forget to also take the opportunity to bring them back to your business once they have purchased their gift. Ideally, a Mother’s Day gift won’t just represent the sale of products for your business one time, but rather it will result in a new customer coming back to your business. Include a bounce back offer, bag stuffer or special offer along with the customer’s receipt. If you’re offering a service, consider creating a tangible gift that a spouse or child can wrap up to give to their mothers. For example: a free gift with the purchase of a treatment.

    Events are great to link with celebrations like Mother’s Day; you could create a mother and daughter/son event to celebrate. Events create an ideal environment for them to interact over skin lessons, treatments and product.

    Lastly let’s not forget that we can also use Mother’s Day to make a difference and support women around the world who struggle to provide for their children. You could connect with a charity or philanthropic initiative that helps give women support and opportunity to enable them to provide for their families, allowing them to raise their children in a safe and healthy environment. You could also connect with a local organization that supports women and mothers, encouraging people to pay it forward and get involved in sharing with others the opportunities their own mothers have given them.

    Happy Mother’s Day!

  • Promotions to Get Your Clients in the Holiday Spirit!

    Emma new bio shot cropDon’t you just love the gift giving season, when your till has the chance to ring in ‘merriment’ as the holiday shoppers spend, spend, spend! To capitalize on the good fortune this season brings, why not consider running one or more of the following promotions or incorporating some of these ideas?

    • The Gift Giving Tree: Create a gift tree to encourage clients to purchase products for themselves during the month of December, and to book in for (paying) treatments during the high gift voucher redemption season of January and February. Decorate the tree with different colored envelopes, each envelop containing a ‘gifted special offer.’ A client can choose a colored envelope after they have made a retail purchase, the color is based according to their retail spend. For example:

    Green: $50 – $100 purchase = $20 add on value. Example: free eyelash tint or eye brow wax when having skin treatment.

    Red: $100 – $150 purchase = $25 add on value. Example: complimentary exfoliation upgrade with a 60 minute skin treatment.

    The envelopes can contain a voucher for a treatment and/or add on booked in the New Year (Jan and Feb). Be sure to make note who received what color envelope so that in the New Year you can contact them to encourage they use it!

    • Gift Vouchers: Buy 2 gift vouchers with a combined value of $200 or more and receive a complimentary 30 minute skin treatment.

    • Special Offer: Receive a complimentary $50.00 gift voucher towards your next treatment/product purchase when you purchase one of our Holiday Packages. Example of a holiday package:

    • Ready to Party: Valued at $250.00
    – 45 minute skin treatment
    – 30 minute body exfoliation
    – Spray Tan
    – Manicure
    – Pedicure
    – Eyelash tint
    – Eyebrow wax

    • In the Mood: Welcome your client with a warm drink, perhaps hot chocolate and a marshmallow or a warm herbal tea with a gingerbread cookie. If it’s an evening treatment, consider offering hot mulled wine and mince pie. Have some fun and bring some festivity into your center, perhaps you could consider renaming your treatment rooms over the holiday season e.g. Gold, Frankincense and Myrrh or Cinnamon, Clove and Ginger.

    • Holiday Themed Treatments: Standard treatments or packages on your menu can be renamed for the holiday season to match the theme. For example: All Wrapped Up (body wrap), Prancer the Pedicure, Holiday Rock (hot stone massage), etc. Incorporate essential oils such as Clove and Cinnamon in your oil burners or body treatments, or burn holiday season scented candles in the treatment room to create the holiday mood.

    • To Give is Better Than to Receive: Have a wall of Christmas stockings, each associated with a local charity. Every time a client receives a treatment in the month of December or makes a product purchase, you will make a donation to the charity of their choice (for example, 5% of the value). Your clients can also make a personal donation of a product, gift voucher, or a monetary donation as well.

    • New Year, New You Treatment: To accommodate all the New Year’s resolutions to get fit and look after yourself better, have something that caters for the entire well being of the body such as a skin treatment focused on hydration, exfoliation and rejuvenation, a manicure and pedicure, body exfoliation and massage, eyelash tint with brow shape and waxing.

    Good luck and best wishes for the Holiday Season!