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  • 12 Tips to Grow Gift Card Sales

    Gift cards are a multi-billion dollar industry that keeps growing, but the spa industry is not getting a big enough piece of this pie. The most popular gift cards are restaurants, department stores, home improvement, apparel, specialty stores and then beauty.

    Beauty’s low positioning on the totem pole is likely because spas focus on gift card sales during seasonal peaks (Valentine’s Day, Christmas, Mother’s Day, etc.). But, here are a few stats on why gift cards can be profitable year-round.

    – Top occasions for gift cards are Christmas, birthdays and thank-yous.

    – In 2015, gift cards accounted for more than 18% of the holiday purchases, according to cardcash.com.

    – Nearly 85% of 25-34 year olds say they are giving a gift card, while only 40% of customers aged 65 and over are planning to give a gift card in the next couple of
    months.

    – Nearly three-quarters (72%) of customers will spend more than the value of their card.

    – On average, the recipient will spend 20% more than his/her gift card value.

    – Many of those (72%) who come in to buy a gift card also do some shopping for themselves.

    – Customers are 2.5 times more likely to buy something for full price if they pay with a gift card.

    – Sales from gift cards are expected to grow to some $140 billion during 2016, according to research by CEB Tower Group.

    – Gift cards have such a high- perceived value that nearly half of consumers would prefer a $25 gift card to a present worth $50.

    – 81% of consumers shopping for a birthday gift purchase a gift card.

    – 44% of consumers purchase $25 cards, 24% purchase $50 cards, 6% purchase $100 cards and the remainder are scattered over various other values.

    – Approximately $25.9 billion is spent on Christmas gift cards, $5.2 billion on Mother’s Day gift cards, $4.9 billion on Father’s Day gift cards and $1.67 billion on Valentine’s Day gift cards.

    What do all of these stats mean to the spa owner?

    You should put a lot more emphasis and planning on gift card sales year round and should be tracking gift card sales from year to year to maximize growth.

    With that said, here are 12 tips to keep gift card sale high all year.

    Tip 1: Increase Visibility

    Increase the visibility of gift card availability everywhere in your location. Don’t hide them and whisper about them—get them out and shout. Make sure your gift cards are displayed at checkout, put signage in the changing rooms, and don’t forget signage in the windows, bathrooms and styling stations. Put small cards around your retail area stating gift cards are available. Do an online search for gift card displays to find holders and racks to prominently display the cards. Prices will range from $15-$75, and it will be well worth it.

    Tip 2: Get Social

    Market gift cards on every social media platform you use, such as Facebook and Twitter. Don’t forget to include other lines of communication, such as e-blasts and your website.

    Tip 3: Make Purchasing Easy

    If you don’t have capabilities to sell cards online, speak to your web designer today. Make sure that a customer can find where to buy them and be able to purchase quickly with no obstacles to overcome.

    Tip 4: Design by Occasion

    Create special gift cards for certain occasions with unique packaging. Again, do an online search to find sources that sell designer gift card boxes, bags or envelopes to make them stand out or become special for certain events, such as Valentine’s Day, Mother’s Day, birthdays or thank you’s.

    Tip 5: Be Proactive

    Don’t wait until a client asks to purchase a gift card. Coach staff to upsell gift cards at every opportunity, explaining that they only will bring in new clients for everyone. The front desk staff should always ask, “Are there any special occasions coming up that you might need a gift card for Mrs. Jones?” That statement makes the customer think about events about to take place where a gift card would be perfect rather than saying, “Do you need gift cards?”

    Tip 6: Incentivize Staff

    Experiment with what might drive more gift cards sales with your staff. Have a contest, and the person with the highest dollar volume in gift cards gets a special prize. The person with the most individual gift cards sales also gets another special prize. To take it a step further, you might want to put a tracking chart in the breakroom during holiday peak periods so everyone can see how they are doing with a contest.

    Tip 7: Change Signage

    If your gift card signage has been up more than six to eight weeks and it looks the same, it is time to change the signage to attract clients who have viewed it in the past. If it keeps looking the same, the client won’t even notice it.

    Tip 8: Market to Other Businesses

    If a company is looking for a unique gift to reward their staff or gifts for multiple staff members around certain holidays, make sure they are aware of your gift card packages. Imagine how surprised and happy you would be to get a call from a VP of a local company asking about gift card specials and then ordering 20, 30 or 50 to give to staff.

    Tip 9: Cross Promote

    Partner with a florist to include a $10 spa card with a Valentine’s Day bouquet or partner with a local candy maker with the purchase of a box of deluxe chocolates. Explain that your card will help them upsell to larger gift amounts for larger profits. Ask the vendor to report back how many gift cards were actually given out.

    Tip 10: Analyze

    Analyze your gift card sales by holiday, volume and denominations to set goals for increasing sales. For example, know your general gift card sales total and the total gift cards sold for Mother’s Day, Father’s Day, Valentine’s Day and Christmas. Also, determine how many were sold for birthdays, thank-yous, weddings, showers, etc., which is easier if you have gift cards for these occasions. Next, you might want to see what denominations are sold for every category to determine which dollar amount is most popular. Now you can take all of that information and move forward to build bigger gift card sales in the future.

    Tip 11: Determine Value

    To build bigger gift cards sales, determine the top three values usually sold in each category. For example, if you find that you sell $50 cards the most for Valentine’s Day, followed by $25 and $75 cards, structure next year’s promotion to build greater volume. If you offer those three packages, clients generally will pick the middle number. You can do several things to increase the sales. You can offer $50, $75 and $100 gift card packages to move clients up to a higher level, and you can “weight” certain levels to drive greater sales.

    To weight a certain level, when your vendor offers any gift with purchase (GWP) or “value added” purchase, get as many of those as is possible. For example, if your skin care vendor has a general promotion kit that sells for $15 but has a perceived value to the consumer of $50 or higher, that is a perfect tool to drive gift card sales. You could beautifully wrap those for the specific holiday creating an eye catching display with signage stating, “Purchase a $100 gift card and receive a wrapped skin care gift worth $50 to give to your special valentine”.

    Tip 12: Make Appealing Packages

    Make your packages really appealing to encourage upsell of a gift card. For example, a $250 Gold Gift Card Package could come with a day of services, specially wrapped gift worth “perceived value” $100 and gourmet lunch. This encourages new clients to experience multiple services that they might return for and to spend more time in the salon and spa to purchase retail product.

    Make Gift Card Sales Soar

    With some additional focus and repeated marketing efforts, your gift card sales can soar to new heights bringing a greatly increased revenue stream to your spa and new clients for a growing future.

    A Friend’s Story

    Recently, my wife dropped the hint (for which I was grateful) that she would like a spa gift card for her birthday. Thinking that would be an easy gift, I looked online at the spa’s web site but wasn’t able to find any.

    Determined to give her the gift she really wanted, I went to the spa. When I asked to purchase a gift card, I got the strangest look from the receptionist. I was asked to wait while she grabbed a manager. While I waited, I thought about how much easier it would have been to go to the ATM to give my wife cash with a note to enjoy the spa.

    Finally, a manager approached me to confirm that I was the one asking for the gift card. After she located one in a drawer, she asked me how much I wanted to spend. She then asked if I needed to put the card into something. I actually never thought about that, but I told her it was a birthday gift for my wife. She said they normally sell cards around the holidays but went into the office to find an envelope. A few minutes later, with envelope and gift card in hand, I left the spa with somewhat of an unfulfilled feeling. I just gave $200 to people who didn’t seem to want it.

    Afterward, I went to my favorite electronics store for a graduation gift for my son. There was a whole array of gift cards for different occasions—all were branded with the store name. I grabbed a graduation one, handed it to the clerk, told him how much to put on it and was out the door in a minute. Before I walked away, the clerk reached under the counter and got a box for the card shaped like a smartphone and handed it to me. What a pleasant and speedy experience.

    This article was originally published in SkinInc.com.

  • 6 Stress Relieving Techniques to Beat the Holiday Hustle

    Angela TaylorWhat does the holiday season mean to you? Time with family, the magic sparkle in a child’s face, indulging in too much food, giving to those you love, an opportunity to help others or just having time off… Unfortunately, although the festive season is often associated with joy, it can also be a stressful, lonely or sad time for many people. For those affected by depression or grief it can actually be the worst time of year!

    With the extra demands of the holiday season parties, shopping, baking, cleaning and entertaining to name just a few, it could be the tipping point that sends you into a stressed state. In our industry we are very well positioned to help our clients cope with the extra stress life may bring at this time.

    Here are my 6 top tips to help your clients avoid the stress overload during the holiday season:

    1. Schedule some “me” time. This may be in the form of an express treatment as clients are more time-constrained at this time of year. Be sure to create a place for them to escape during their treatment, where they can focus only on themselves for that moment. Also recommend taking a walk, reading a book or listening to some music—just simply taking a moment to distance oneself from the holiday mania will do wonders.

    2. Stop and breathe! Scientific studies have shown that controlling your breath can help manage stress-related conditions. Breath control is also used in practices such as yoga, tai chi and some forms of meditation. Many people use their breathing to help promote relaxation and reduce stress. Shallow breathing limits the diaphragm’s range of motion and the lowest part of the lungs don’t get a full share of oxygenated air, this can lead to feeling short of breath and anxious.

    holiday ornamentDeep abdominal breathing encourages full oxygen exchange. To make this even more effective we can combine with the inhalation of essential oils. These can directly stimulate the limbic lobe, also known as the “emotional brain” and is directly connected to those parts of the brain that control heart rate, blood pressure, breathing, memory, stress levels, and hormone balance. Essential oils like Lavender, Geranium and Sandalwood are great for quieting the mind and soothing. So make time to diffuse essential oils that will encourage your clients to relax and take a moment to breathe!

    3. Turn to the healing power of touch. We are so privileged to have the permission to touch our clients through the treatments that we do, for many this may have been the only human touch they’ve had for some time! Serotonin regulates behavior allowing us to do the appropriate thing at the appropriate time. It also impacts emotions and subdues irritability. Low serotonin levels have been linked to sleep/wake cycle disturbances, depression, pain disorders and behavior problems, such as obsessive-compulsive disorder. Massage increases the availability of serotonin in the brain; oxytocin is also increased, which affects feelings of attachment and care-taking. Studies show that empathy for others is also increased.

    4. Practice mindfulness. Life means often we are guilty of having our mind completely full and therefore we can’t truly appreciate every moment. How many of you look at your tablet or smartphone first thing in the morning and last thing at night? Sometimes we need to switch off technology and take in those little moments and appreciate the details around us. Mindfulness is the current buzz word but it is a proven technique used to help depression, anxiety and stress, but it takes practice. So start with just pausing for a moment and really seeing the detail of what you do or appreciate the moment you are in.

    5. Connection with your surroundings. Connect fully with right now, when we practice this we pull ourselves out of the past or the future and bring ourselves back to the present. But connection is not only about connecting with ourselves, it’s about community, and our skin centers are a meeting point for a community, a place to feel connected and this may become even more important at this time of year.

    6. Get up and exercise. Research shows that physical activity can boost self-esteem, mood, sleep quality and energy, as well as reducing your risk of stress, depression, even dementia and Alzheimer’s disease. It doesn’t have to be hours of activity, 20 minutes can be enough if done regularly. So avoid sitting on the sofa watching all those Christmas movies, get moving you will feel better for it!

    Stress is part of life but remembering that at this time of year the most precious gift is time with loved ones. And as professionals, we too must practice what we preach—our clients look to us to help relieve their stresses—and if we’re not calm nor present, their treatment can be given in vain. So let’s not waste it by letting stress become the main focus, take action and enjoy the moment.

  • Climate Control: Adapting the Skin to Global Seasons

    Maria ThorburnMost people love the idea of hopping on a plane and jetting off to explore a faraway land. There’s nothing quite like travel to invigorate the senses with new sights and smells, to taste exotic foods and experience a different culture…but often with another country, comes another climate and in turn a very different skin than the one you’re familiar with.

    I am very fortunate to have a job that sees me travel much of the year, and when I’m not travelling for work I’m travelling for my own enjoyment. So I know only too well that when I climb on board an airplane I can expect my skin to go from smooth and dewy to dull and dehydrated, and that’s before we’ve even hit the runway!

    With the year drawing to a close and the holidays on the horizon, many of our clients will have plans to go away for some well-deserved R&R. Whether it’s a trip to a warmer climate in search of some sun, sea and sand, or perhaps to a winter wonderland with snow-capped mountains and log fires—your client’s skin health will most likely be challenged by the change in climate.

    As skin therapists we need to be mindful of these subtle changes so that we can make the necessary adjustments to their skin care routine.

    Handling the Heat

    hawaii coupleIf there is one piece of advice you can give your client it would be to never go without SPF! The allure of the sun on their shoulders and toes in the sand might be too much to resist; but remember that the sun is a primary cause of aging and pigmentation, and in this instance prevention is better than cure. Be sure that they protect their skin with a broad spectrum sunscreen of SPF30, or SPF50 for even greater protection. And if you suspect they will succumb to splashing about in the pool or sea be sure to advise them of the importance of reapplying the SPF regularly and liberally to avoid sunburn and severe damage to their skin.

    Some of your clients may also find that their skin becomes shiny and produces more oil than usual or perhaps they become more prone to breakouts, this can happen in a hot and humid environment where the sebaceous glands are stimulated to produce excess sebum. In this case you need to arm them with a mattifying serum with ingredients like Sarcosine and Niacinamide to suppress excess oil production, teamed with a good spot treatment containing Colloidal Silver and Tea Tree, which together, provide anti-bacterial properties to soothe away inflammation and speed up the healing process.

    These key products will help your clients get through a summer holiday looking more sleek and less ‘slick’.

    A Cooler Climate

    frosty lashesFor those seeking out some snow for the holidays, or perhaps live in a cooler climate, will find that the cold weather can be most unkind to the skin and zap every last bit of moisture from it. And when it’s cold there’s only one thing to do…crank up the heating! This alone brings a whole host of additional skin concerns for us to battle against.

    Cold weather can potentially do more damage to the skin than heat. It can deplete essential lipids from the skin’s barrier, which in turn leads to water loss and dehydration leaving the skin parched and flaky. Recommend that your client use a thick emollient moisturizer and barrier cream that contain ingredients like Evening Primrose Oil or Shea Butter to help replenish and protect.

    Another structure of the skin that takes a beating are the delicate capillaries that constantly expand and contract due to a combination of hot and cold temperatures as we move from outdoors to indoors—this is what causes those trademark red cheeks and nose. This ongoing action in the skin can lead to capillary damage, but by using a hydrating soothing serum that contains Red Raspberry and Honey, we can reduce inflammation and strengthen capillaries making them more resilient in extreme weather conditions.

    Adapting To the Seasons

    So whether it’s travel or the inevitable change in seasons, it will more than likely leave its mark on the skin. Our key objective is to ensure that our clients’ skin is equipped to make a smooth transition and adapt to the change. By listening to our client’s skin needs and observing visual changes through skin analysis, we can adjust their regimen to better manage the way in which their skin responds to environmental changes and the elements. Whatever the weather, we can rest assured that our clients will have healthy and happy skin throughout the year!

  • Holiday Retail Strategies to Boost Your Bottom Line, With the Numbers to Prove It!

    Dermalogica Skin Therapist Retail Products

    As the holiday season approaches it is an exciting time as spa and salon owners know they will see a peak in retail, service and gift cards sales. It is also the time of year where there is an overwhelming amount of competition, with many customers simply looking for the best deals.

    The latest retail holiday sales forecast is projecting as much as $965 billion in sales between November and January, a 4% increase over last year’s shopping season, pointing to a successful holiday season ahead [1]. Keeping in mind the importance of exceptional customer service, lock in those holiday sales and keep your clients returning to you with the following tips.

    • This is the time of year it’s best to offer a promotion such as gifts with purchases. For example, try offering a gift of the customer’s choice with any gift card purchase of a certain amount. Customers will be more willing to buy if there is an incentive for them in return. Fifty percent of consumers indicated that they plan on buying gifts for themselves while shopping for others this holiday season [2].

    • Train your staff to ask every client if they need any gift cards or retail purchases that might be suitable for their friends and family. Remember that every gift card sold is a potential new client. This is the time to lock in new clients as 46% plan to give gift cards this season and a whopping 58% of recipients plan to redeem gift cards within a month of receiving the gift [2].

    • Offer complimentary gift wrapping during the holidays and display examples of gift wrapping options, including gift cards. Custom gift baskets are another great option for clients by allowing them to customize a gift for minimal or no extra cost. Offering unique and custom gift options will help separate you from the competition. Customers look for special gifts with 42% planning to shop at local independent stores rather than malls [2]. The holidays can be stressful and little perks can make all the difference in a sale!

    Merchandise to encourage upselling opportunities while keeping displays clean and cohesive; focusing on what will help entice and intrigue the customer rather than an abundance holiday decor. Stock up on holiday kits and take advantage of deals vendors are offering. Promote seasonal kits and specials on a focal table that can’t be missed and keep small items near your cash wrap as “impulse buys”, which can make great stocking stuffers. Make sure to also offer a selection of service packages such as a bundled package in which clients can receive larger discounts the more services they purchase.

    Host a holiday themed event with special perks for your customers. This is a great time of year to partner with other local businesses and attract new clients! Offer a discount or credit towards products or services with the purchase of a gift card or holiday set. Each business can offer a bounce back to each other and by joining forces can reach more customers through social media outlets. Consumers are open to change, often looking for new stores and brands to make holiday their purchases, with 41% making purchases from a new retailer in 2014 [3].

    Remember that the holiday season can also help set you up for success in the New Year by taking advantage of the increased traffic. Don’t forget to capture all client information during this time of year, especially emails, getting permission to send your clients special offers and updates!

  • Prepping Party Perfect Skin

    Flash Glow Holiday Skin

    I’m sorry, what? The holidays are still three weeks away? Hard to believe, especially as my favorite coffee shop has been serving drinks in holiday cups since before Halloween! And if I hear one more rendition of “Walking in a Winter Wonderland” when it’s 75 degrees outside (I’m in L.A people!) I may have to take serious action… but, putting my bah humbugs aside, it does mean that there is still plenty of time to get your clients’ skin ready with some pre-party prepping… fabulous!

    Let’s Start with Treatments

    What do your clients want from a skin treatment prior to their big holiday event? I’ll tell ya… they want quick fixes and rapid results. They do not, and I can’t state this clearly enough, they do not, want candy cane facials or sugar plum pamper treatments… really, they don’t!

    If you’re off to a big event, you want radiant skin and you want it quickly. Rapid exfoliation treatments are key in party season. By rapid, I’m talking 20 minutes or less, bam! Out the door with glowing skin and a home care kit. Other 20-minute quick fix treatments to consider are breakout solutions, de-puffing eye treatments and of course smoothing lip treatments, to make that pucker mistletoe ready.

    Work in a full service salon? Well then team up! Quick fix skin treatment, blow dry, make-up application, nail polish. 1 hour and 20 minutes, ready from head to toe…..AND, a great way to cross promote all services to your existing client base.

    Getting Party-Ready at Home

    If your clients are looking to get party ready at home, consider a “Party Primer Product Package” for them to take home. I would suggest the following bundled together:

    Prep: A leave-on exfoliant will help to smooth the skin and give it a healthy glow. You need a hydroxy acid base with skin brighteners such as Rice Extract, ideally in a delivery system that provides a premeasured dose, so no over exfoliation takes place. Some other great options include an exfoliation masque with hydroxy acids AND enzymes, along with Diatomaceous earth to help refine pores; or a multivitamin skin polisher that imparts a blast of warmth like that first sip of hot cocoa, which also helps to drive ingredients further into the skin.

    Prime: Primers are used to smooth out the surface of the skin and help extend the wear of make-up. Unfortunately many primers on the market contain comedogenic waxes and fillers that can lead to congestion, skin irritation and even sensitivity. Ensure your recommended primer is skin friendly, or even better provides skin benefits. Look for non comedogenic smoothing agents such as Silica, natural skin luminosity providers like Hydrolyzed Pearl Powder or a non-drying ingredient like Mushroom Extract that also helps refine pores.

    Preserve: A toning mist can help keep the skin moist (as long as it’s alcohol free) and improve the appearance of skin texture. I find clients like a toner that has a flash firming property for added benefit, key ingredients being Bamboo and Pea Extract. A hydrating toner can also be spritzed over make-up to give a dewy effect.

    Post Party Apocalypse

    The likelihood is that more than one of your clients fell into bed post party with a face full of make-up, so ensure clients have plenty of oil-based cleanser with Borage Seed and Apricot Kernel oils, which all help to eliminate surface dirt and oil.

    Okay, I think we’re good to go. Let the partying commence!

  • Prepared for the Holidays?!


    The busy, holiday season will soon have you scurrying around, more than a little preoccupied, as party prep services shift up a gear. With greater footfall in the skin center it makes sense to also focus on retail promotion and merchandising to maximize revenues.

    November and December are critical business months. Without a strong marketing and retail strategy for the holiday period, you risk not competing effectively with other businesses that are making the most of increased buying.

    Many of your suppliers will already have planned for you, with a selection of special offers and ideas to make your retail space pop with exciting displays and festive branding. If you had not considered how to maximize this time of year, pay attention and get cracking. You may not be too late to order limited edition sets or gift wrapping tools.

    As weary shoppers become desperate for interesting and meaningful gifts, use the opportunity to promote what you sell. It’s not all about the pre-boxed set, you know! Something bespoke, something unique, something no one else thought of… now that’s a gift worth giving and worth getting!

    With a little creative thought you could put together mini home treatment kits that fit a range of budgets, or offer to package up a personalized home care regimen. A neat box or travel bag loaded with product and a few useful or thoughtful extras like exfoliating gloves, facial sponges, aromatherapy candle or other essentials could make the perfect gift. Why not try having a selection of extras that the customer can choose from to make each gift completely personalized.

    Every business should keep a stash of little “wish lists” to give to clients. Not all clients can afford to take every product we recommend, but at this time of year it may be that someone else could purchase that desired product for them. A wish list usually takes the form of a card that has your logos and contact details on the one side and space on the other side to write in the products they are wishing for. This can be handed to their loved one who then knows exactly what they would really love under the tree and exactly where to get it. If you offer a delivery or drive-by and collect service, make sure this is mentioned on the card. I know many a man looking for the simple solution to the gift dilemma!

    And be sure not to ignore your gift certificates. Whether for specific services or monetary value to be used on services and product purchases, many customers love the flexibility of this type of present. Vouchers will bring in valuable new clients for you in the early part of the New Year.
    Want an extra boost in sales? Why not hold a fun and engaging event? Customers can come along with friends and family (the more the merrier, of course) to something festive that educates about skin and showcases your fantastic gift offers.

    Get into to the spirit of giving and provide your customers everything they need for a wonderful, thoughtful and stress-free, festive season!

  • Holiday Season Skin Survival

    Heather HickmanI hate to be the one to break it to you, but only Rudolf can carry off the “red nose” look with any semblance of finesse. So, if your clients are suffering from glowing noses and rosy cheeks this winter, it’s time to provide a few home truths and crusade for party season skin survival.

    A good place to start is triggers and tripwires that may be the root cause of redness and sensitivity; here are a few main ones that you may come across this holiday season:

    christmas-party-champagne1. Alcohol

    Although we know it is not the cause of Rosacea or sensitivity, alcohol, especially in excess, dilates blood vessels, making a red face look redder. In a survey of 700 Rosacea suffers published in the “Rosacea Review,” certain alcoholic beverages saw a higher percentage of redness occur after consumption; these include beer, red wine, vodka and tequila… so maybe skip the shots? Also try turning down the “one for the road” (or “road soda” as they’re known in my circle) and alternate drinks with a tall glass of water. And don’t forget your designated driver!

    2. Diet

    If you pig out this season, remember that heavy meals put a strain on your system in general, especially your digestive system. This will result in a higher blood flow to the digestive system, and in turn, a higher residual blood flow to the face. Smaller meals spread throughout the day will help to avoid the strain. And remember: Simple Carbohydrates. Are. Not. Your. Friend! They enter the bloodstream quickly, causing hyperglycemia. This rapid influx of sugar into the bloodstream is a potent vasodilator.

    3. Smoking

    Strange things happen to some people at parties, a couple of glasses of wine and they’re outside having a sneaky cigarette giggling like teenagers… you know who you are! Smoking has so many adverse effects on the skin it’s hard to know where to start, but skin dehydration is one of them as well as the depletion of Vitamin C and how this affects collagen production, and of course collagen supports the capillaries. Find an alternative. Have a carrot, chew a matchstick, dance a holiday jig, just don’t do it! If you’re a committed smoker, it’s never too late to quit… New Years’ Resolution… pinky swear?

    Now before you start posting comments about me being the “Queen of the Party Poopers,” I’m not saying don’t have fun this holiday season—far from it—I’m just saying do it in MODERATION, your skin will thank you for it next year!

    Happy Holidays!

  • Promotions to Get Your Clients in the Holiday Spirit!

    Emma new bio shot cropDon’t you just love the gift giving season, when your till has the chance to ring in ‘merriment’ as the holiday shoppers spend, spend, spend! To capitalize on the good fortune this season brings, why not consider running one or more of the following promotions or incorporating some of these ideas?

    • The Gift Giving Tree: Create a gift tree to encourage clients to purchase products for themselves during the month of December, and to book in for (paying) treatments during the high gift voucher redemption season of January and February. Decorate the tree with different colored envelopes, each envelop containing a ‘gifted special offer.’ A client can choose a colored envelope after they have made a retail purchase, the color is based according to their retail spend. For example:

    Green: $50 – $100 purchase = $20 add on value. Example: free eyelash tint or eye brow wax when having skin treatment.

    Red: $100 – $150 purchase = $25 add on value. Example: complimentary exfoliation upgrade with a 60 minute skin treatment.

    The envelopes can contain a voucher for a treatment and/or add on booked in the New Year (Jan and Feb). Be sure to make note who received what color envelope so that in the New Year you can contact them to encourage they use it!

    • Gift Vouchers: Buy 2 gift vouchers with a combined value of $200 or more and receive a complimentary 30 minute skin treatment.

    • Special Offer: Receive a complimentary $50.00 gift voucher towards your next treatment/product purchase when you purchase one of our Holiday Packages. Example of a holiday package:

    • Ready to Party: Valued at $250.00
    – 45 minute skin treatment
    – 30 minute body exfoliation
    – Spray Tan
    – Manicure
    – Pedicure
    – Eyelash tint
    – Eyebrow wax

    • In the Mood: Welcome your client with a warm drink, perhaps hot chocolate and a marshmallow or a warm herbal tea with a gingerbread cookie. If it’s an evening treatment, consider offering hot mulled wine and mince pie. Have some fun and bring some festivity into your center, perhaps you could consider renaming your treatment rooms over the holiday season e.g. Gold, Frankincense and Myrrh or Cinnamon, Clove and Ginger.

    • Holiday Themed Treatments: Standard treatments or packages on your menu can be renamed for the holiday season to match the theme. For example: All Wrapped Up (body wrap), Prancer the Pedicure, Holiday Rock (hot stone massage), etc. Incorporate essential oils such as Clove and Cinnamon in your oil burners or body treatments, or burn holiday season scented candles in the treatment room to create the holiday mood.

    • To Give is Better Than to Receive: Have a wall of Christmas stockings, each associated with a local charity. Every time a client receives a treatment in the month of December or makes a product purchase, you will make a donation to the charity of their choice (for example, 5% of the value). Your clients can also make a personal donation of a product, gift voucher, or a monetary donation as well.

    • New Year, New You Treatment: To accommodate all the New Year’s resolutions to get fit and look after yourself better, have something that caters for the entire well being of the body such as a skin treatment focused on hydration, exfoliation and rejuvenation, a manicure and pedicure, body exfoliation and massage, eyelash tint with brow shape and waxing.

    Good luck and best wishes for the Holiday Season!