• A Warm Exchange: Greek Skin Therapists Learn Business Tips from IDI

    We love to host visitors from around the world in our Leatherhead, United Kingdom location. This is always a favorite part of our role as many visitors may have never been to the UK or even traveled outside of their own country.

    From June 16-17, we hosted a fantastic two day training event for a group of skin therapists from Greece. Their trip began with visiting London over the weekend where they wandered around the top sightseeing spots at their leisure.

    On Monday morning, they arrived excited and ready to begin the days meeting. Our International team inspired them with the IDI seminar “Solar Damage and Protection,” a topic that’s extremely relevant for the sunny Greek market! They were totally blown away by the information and just loved seeing everything put into practice with a creative demonstration that followed the lecture.

    The following day turned to a business focus to help them cope with the economic crisis – hit especially hard in Greece. Our new business workshop on express treatments was a great hit, they left the workshop extremely motivated and inspired with ideas to take back to their market. Some things they learnt were choosing which express treatments they can implement into their business back home and how to market and promote these treatments effectively, especially when you’re in a business that has lost many service and retail clients due to the economic crisis.

    We also covered the flexibility of offering express treatments – how they can be offered outside of a treatment room or used off site to promote their business. They especially learnt a lot from the demonstration, noticing the key differences between a 20-minute express treatment versus a full 60-minute treatment – they have fixed stages that are flexible according to the client’s key concerns, goals and what should be prioritize in the treatment.

    Their visit came to a close with a very special thank you from our team, by taking them to see and experience an express treatments firsthand at the Dermalogica Bentalls concept store in Kingston upon Thames, Surrey. A perfect way to help cement what they learnt! Next a celebratory lunch on the river was the perfect way to end such a successful and enjoyable visit from such passionate and dedicated skin therapists. We will miss them!

    Here’s some feedback that reflects how important and impactful our education can be.

    “Every time I get back from a seminar I raise the level of my work.” – Lekka Aikaterini

    “As always learnt and gained a lot, lessons had consistency and trainers were perfect.” – Giolanta Agatsidou

  • Falling in Love Again

    Annet King

    Over the past couple of weeks I’ve been out and about sharing with the media, fellow skin therapists, undergraduates and our own incredible instructors. Throughout all of these interactions we have chatted about the magnificent organ that is the skin, the literal “handmade craft” that is skin care and the potent, emotional and physical connection we have through touch. All great stuff!  As a (somewhat bizarrely obsessed to some) Skin Therapist and Educator, I relish all that is skin – the challenges, the diversity of 35 beautiful shades of color, the countless anomalies that it can present, it goes on. There isn’t a wart, a cyst, café o’lait lentigo or crop of keratosis that I don’t get very excited about; in fact sometimes I have to stop myself from reaching out to have a quick feel of the skin of a complete stranger. Not advised while in the grocery checkout line.

    So while preoccupied with the day to day “business” of our profession of capturing and securing clients, prescribing pustule potions and tweeting about what we do, we might just start to treat the skin like our partners after 10 years of marriage and overlook all of its magical wonders.

    So beyond protecting us, regulating temperature and helping us to communicate, here are eight other reminders of why we love skin:

    • We’d evaporate into thin air without it.
    • Dead skin accounts for about a billion tons of dust in the atmosphere.
    • In 30 minutes, the average body gives off enough heat (combined) to bring a half gallon of water to boil.
    • The sense of touch is more sensitive among women than men because our fingers are smaller.
    • There are 2,500 nerve receptors per square centimeter in the human hand.
    • Goose bumps appear when it is cold or we experience a strong emotional reaction such as fear, nostalgia, pleasure, awe, admiration, or sexual arousal.
    • The most sensitive areas of your body are your hands, lips, face, neck, tongue, fingertips and feet.
    •  We can live without seeing or hearing—in fact, without any of our other senses. But babies born without effective nerve connections between skin and brain can fail to thrive and may even die.

    If you need some more inspiration and want to learn about some of the significant studies around touch and the impact of our work check out these two great resources:

    Skin Lover