News

  • Why International Women’s Day? Because It’s About You

    IWD collage

    The International Dermal Institute joins Dermalogica and FITE (Financial Independence Through Entrepreneurship) to celebrate this year’s highly-anticipated International Women’s Day by taking the Pledge for Parity – and we want you to do the same!

    International Women’s Day, held during National Women’s History Month, honors the social, economic, cultural and political achievements of women. The Pledge for Parity aims to accelerate progress toward closing the pay gap between men and women, who perform 66 percent of the world’s work, yet only earn 10 percent of the world’s income.

    In 2015, the World Economic Forum predicted that at the world’s currently “glacial” rate of progress, it would take until 2133 to achieve global gender parity, or equality. That’s over a century away! By taking the pledge and raising awareness now, we can help speed change.

    Why is this important to professional skin therapists? All over the world, women have faced discrimination in the workforce, particularly when attempting to access business loans. In developing countries, nine out of 10 women-owned businesses have no access to loans. Even some of the most successful professional skin therapists in our network were once denied loans for salons or spas because their businesses were thought “unproductive” or “shallow.”

    The fact is, salons are a global economic force. In the U.S. alone, women make up 85 percent of the salon industry compared to 47 percent of the overall U.S. workforce. More and more people are realizing that when women earn income, they reinvest 90 percent of it into their families, leading to growth in both the global economy as well as in their own communities.

    “The story of women’s struggle for equality belongs to no single feminist nor to any one organization but to the collective efforts of all who care about human rights,” says world-renowned feminist and political activist Gloria Steinem.

    Dermalogica’s global initiative FITE helps women entrepreneurs start and grow businesses, so they can become financially independent and able to support their families and communities at large. This year, FITE is focused on expanding the FITE Future Entrepreneurs program, which combines the missions of Dermalogica and The International Dermal Institute ­to advance education and financial literacy for women and girls in the industry.

    “For nearly 30 years, Dermalogica has empowered women in the salon industry,” said Dermalogica and FITE Founder and Chief Visionary Jane Wurwand. “The FITE Future Entrepreneurs program is an opportunity to bring a new group of extraordinary young women into the Dermalogica Tribe and train them not just for a job, but for a career.”

    Through mentorship and coaching, FITE Future Entrepreneurs aids in building a strong community of women who support each other to achieve their goals. The unique program provides not only education and vocational training, but also an opportunity for more women to own businesses, thereby changing their lives and the communities in which they live.

    Now it’s time to do your part! Take the pledge today, or visit internationalwomensday.com for ideas on how to celebrate International Women’s Day near you. Share with us your #IWD2016 celebrations and what this day means to you by tagging us @joinFITE.

  • January and Jelly Beans: How Organizing Will Help You Meet Your Goals

    jelly-bean-mason-jar

    One of my highlights in January is buying a new planner and diary for the year ahead. I love the sense of new beginnings that it gives me. Re-organize, re-group and re-focus – that is my January motto.

    While many may balk at the prospect of reworking tasks or plans, reorganizing can be incredibly motivating and can set the tone for a productive and rewarding year.

    Have you given your year ahead any thought yet? Do you have ambitious plans to drive your dreams forward?

    What a great start to the year for those of you that have been decisive!

    If not, don’t panic, you are not alone and there is still time to get onto it. I have had many a conversation with those who feel they are just too busy for all that sensible sorting out nonsense. Or you may be someone who has just become wrapped up in your daily process and simply not stopped to consider the possibilities in a new year.

    Even if you are anti-New Year’s Resolutions, resolve to dedicate a couple of hours to a little reorganizing and you might surprise yourself with all that can be achieved through a little task tackling.

    I highly recommend an administrative spring clean as a starting point. By dealing with all that tedious paperwork, writing up important diary dates and mapping out your intentions for the year, you will make great strides towards making your ambitions realities, along with having more time to do the stuff you really want to do. I would add that tediousness always needs to be balanced with pleasure…that would be a welcome little bag of Jelly Beans in my case! I am sure you will have your own favorites to support you through the somewhat mundane chores, but I guarantee you will be invigorated by the process in the end (not just high on sugar!).

    I usually find that by consciously and actively reorganizing myself I almost can’t help regrouping. Could I fit in more time with so and so? Do I want to keep up with this particular commitment? Am I still happy participating in or contributing to this activity? And so forth…

    When I was about 24, this exact process made me realize how much I wanted to travel and explore life abroad. I set in motion a plan that took four months to come to fruition and I moved from sleepy Durban, South Africa to busy, buzzing London, in the United Kingdom. A big dream had become a reality by simply getting organized.

    Working in Britain also made me realize that I wanted so much more from my skin care career and that has led to a fantastically enriched 18 years with The International Dermal Institute teaching all over the world. I am grateful every day for making the bold move to leave a stable job of 5 years to pursue travel dreams.

    Making a little time to reorganize, will give you opportunity to regroup, and inevitably re-focus. It may be just what you need to fire up your career, make those desirable life changes or simply make more of your current situation.

    January is the month where the New Year’s Resolutionists battle it out with the Cynics and Complacents. Some would say resolutions are a waste of time, as most rarely last beyond January. Yet, I would say that making them and keeping them depends largely on how important those resolutions are to you and your future.

  • SKINtuition: 5 Tips to Make Resolutions Stick

    annet croppedEmbarking on a new year means many of us will declare goals for 2016 (#Goals2016). Whether it is getting more financially, mentally or physically fit, starting or getting out of a business or relationship, or transforming ourselves entirely like Khloe K., resolutions are a great way to press the metaphorical “reset” button. However, research shows that only about 8% of us are successful in achieving resolutions. Reasons vary, but I think three may resonate with many of us.

    The past. When we are making that list, it is hard to not reflect on what we didn’t achieve the prior year. This can leave us feeling pretty lousy about ourselves, and that is not the best mindset for making positive changes.

    Guilt. Other “stuff” tends to get in the way of spending time on our goals, such as guilt about not giving enough time to our kids, our partner, our employees or our dog.

    Overachi­eving. Too many goals on the list can be overwhelming and paralyzing, not catalyzing.

    checklistSome good news—those who write down their resolutions are ten times more likely to achieve them. Find a partner to help you, and the odds go up again. So grab a pen and a pal, and try these tips to ensure 2016 fulfills your expectations.

    1. List Achievements and Fears First.

    Don’t begin with your 2016 to-do list. Rather, start out by listing the times in 2015 when you were superbly awesome. Include what you achieved, when you had to overcome fear and tried or learned something new. Print it, record it, pin it and every time you’re feeling less than confident or getting off track, read it out loud. Now that you are sufficiently pumped, take an honest look and make a list of what you fear and why. Is the fear rational? What is your plan to overcome it?

    2. Pick One Goal, Not Five.

    It is better to pick one specific, measurable goal that is broken into daily tasks or steps. This gives you a better chance of conserving enough self-control to succeed. For example, if your goal is to get regular exercise, your specific goal could be to go to the gym three times a week to workout for an hour or walk the dog every morning at 7a.m. for 30 minutes. Running a marathon, finding a mate and learning a new language while writing a memoir is a tad unachievable for most of us.

    3. Commit to You Time.

    The old cliché “take care of yourself first or you will have nothing left to give others” is not only true, but something that is very close to home in our industry. We are not the best at self-care as we spend our entire working day and sometimes home life caring for others. When you practice self-care in whatever form works for you (receiving professional help, meditation, massage, hiking a hill or weeding your succulents), you will have more time and love to give to those around you and energy towards achieving your goals.

    4. Hang Up the Cape.

    Many of us aspire to be a superhero and feel the pressure to compete and juggle it all, whether it is gaining a CrossFit bod, baking muffins for the kids, being a super thoughtful partner/​friend or moving up the corporate ladder. You simply can’t do it all at once; you’ll burn out and get overwhelmed. When you overextend yourself, you build up an energy debt, and have none leftover for your goals.

    5. No Shame Game.

    Don’t beat yourself up when you miss a workout, indulge in a latte or skip a class. It does not help. There’s even research to support this fact. Feeling shame increases stress and leads to worse outcomes. For example, fat shaming leads to more donut eating. So while it’s tough to say no to a Cronut or Krispy Kreme, eating a box shouldn’t be on anyone’s goal list.

    This article was originally published in SkinInc.com.

  • Why I Dare to Give, and You Should Too

    LG Headshot“I just don’t have the time.

    But I’m not qualified.

    I can’t find the right organization to work with.

    I can’t make a difference; I’m only one person.”

    Any of these sound familiar? You’re not alone. Most people have avoided the act of giving—whether they meant to or not—within their lifetimes, but this holiday season we challenge you to find a way.

    give backTo make giving easier than ever, there’s #GivingTuesday, a global day dedicated to giving back. Held the Tuesday after Thanksgiving, Black Friday and Cyber Monday, it’s an opportunity for people around the world to come together and focus on one common purpose: to celebrate generosity and to give.

    “But I’m a small business owner and don’t have the time or resources to give back.”

    Giving back is a win-win scenario for your business. Studies show that consumers around the world prefer to buy products and services from businesses that give back. In fact, 46% of consumers are willing to pay extra for these products and services. As professional skin therapists and salon owners, you have the opportunity to give back to your community while also drawing attention to your business and attracting new potential clients.

    Whether a non-profit organization, book club or even potluck dinner, individuals are always looking to be part of something greater than themselves. Giving Tuesday provides you with the opportunity to work with your clients to give back and, perhaps, appeal to new consumers as well.

    So the next question is obvious: how do you participate?

    It’s easy! Donate to your favorite charity or cause on Giving Tuesday. If you don’t have one yet, visit givingtuesday.org to research ideas. Check out what’s happening in your local community this year on Giving Tuesday (December 1, 2015), and be a part of it!

    Or join us to help women and girls achieve Financial Independence Through Entrepreneurship! Visit joinFITE.org to find out how. Always remember that even the smallest gesture goes a long way. Together we can all make a difference for someone, somewhere, somehow.

    How will you be giving back? Tell us @joinFITE #GivingTuesday.

  • 5 Key Assets to Land the Job of Your Dreams

    Dream job 1

    As part of my role I am responsible for recruiting my team. I’ve interviewed literally hundreds of people over the years, so I’d say I’m pretty qualified—from an employer’s point of view—to share with you some key assets I like to see from a candidate. Take a look at these 5 simple tips to land the job of your dreams.

    1. A well written resume can change your life

    A powerful resume should be concise, with sufficient applicable content to get you an interview—ultimately it has to ‘sell you’ to the employer by making yourself an attractive proposition on paper. Ensure it’s honest, include what you believe to be your strengths and areas that need development, every employer knows no one’s perfect. Include your qualifications, work history, key duties and how long you’ve worked in each role, please state the month as well as year you began. A nice touch is giving a brief reason for leaving each position.

    I’m never impressed by anyone who just emails me their resume without an accompanying cover letter. It allows the employer to get a sense of who you are. In brief, explain your career goals and why they are aligned with the vacant position, as well as providing a summary of your skill set that matches the job description. Ensure to include what you respect about that business and why you really want to work for them. Be enthusiastic and make it personal.

    And before you hit ‘send’, have someone who can effectively proofread it, there’s no excuse for mistakes and they could cost you the job!

    2. Do your homework

    Go prepared by knowing as much about the business, their culture and the role as much as possible. If applying for a position in a spa or treatment center, ensure you’ve checked out their menu of services, know their trading hours, which treatments you’re already skilled in delivering and the ones in which you may require additional training. Acquaint yourself with the product range(s) they use.  It’s also a good idea to check their online reviews and see what their customers are saying about the business, chose one or two you can happily quote.

    3. References

    It’s amazing how some people listed on a resume have no idea they are actually that person’s referee! It’s so important to speak to your referees prior and ensure they are still happy to provide a reference, and to let them know they may expect a call. At the same time check you have the right contact details for them. Avoid putting a referee down who may not provide you with a positive reference (it happens), it can cost you the job! Referees need to hold senior positions from your most recent employment history.

    4. Personal branding

    You’re your own walking, talking brand. How you speak, what words and tone you use, how you chose to dress, how you wear your hair, present your nails, your jewelry choices, all reflect ‘brand you’. You need to demonstrate a positive image to the prospective employer, and one they can see also aligns with their own.

    Be aware of:

    •  Your voice mail message with “busy par-tay-ing woohoo, leave a message!” just may need changing while in the pursuit of a new job!

    •  The email address like ‘crazymadwoman@gmail’ is perhaps not the one you should be sending your resume from.

    •  Do a Google search of yourself and see what comes up, check if there is access to your personal social media e.g. Facebook page. See what a prospective employer sees when they do a background check on you, if it’s not favorable, get it deleted fast!

    •  Who you speak to pre and post meeting the interviewers, often staff members will be asked how you presented yourself ‘outside’ of the interview room.

    From the first initial conversation on the phone through to the interview itself, it’s vital you present the very best of yourself.  Any uncertainty, ask friends and family for help, check out websites, video tutorials on successful interviewing. And never be late, if the worst happens and you are, ensure you call to apologize and let them know you’re running late.

    If you change your mind or secure another position don’t just not show up! People remember those who demonstrate negative behavior. Always do the right thing and withdraw your application. You never know when you may cross paths with the interviewer or business again!

    5. Follow up

    Either call, send a handwritten note or the last option, email to thank them for taking the time and giving you the opportunity to be interviewed. You can reiterate your great interest and excitement in the position, and let them know you’re looking forward to hearing from them in the near future.

    I know it may sound obvious, but never go for a job that your heart’s not in it, find yourself a role that will bring the best out of yourself and you’ll really enjoy. Now all that is left is to do is wish you successful job hunting!

  • Follow Your SKINtuition with Annet King

    IDI bug blog

    Are you’re looking for a little push in the right direction in your career, and don’t know where to start? Leave it to our director of global education Annet King to get you moving onward and upward!

    All you have to do is read her monthly column SKINtuition, as seen in Skin Inc. Magazine, to learn expert tips and business advice for all professionals in skin therapy.

    So regardless if you’re a skin care pro out on your own or the proud owner of a skin center, take a moment to check out the latest entries to help take your career and your business to the next level of success.

    annet cropped

    Eat That Procrastination Frog for Better Business

    Sleep Deprivation and Skin

    3 Tools of the Trade Every Skin Pro Needs

    5 Ways to Beat Client Boredom

    Merchandising Secrets You Need to Know (BTW, they can boost retail by 35%)

    Culture or Vulture 

  • Jane Wurwand Gives Big Advice for Small Business on INC.

    Jane Wurwand has made her mark in our industry. After all, she’s built IDI and Dermalogica into global brands, created a loyal base of skin therapists and consumers, and started the non-profit FITE to help empower women across the globe. So it’s fair to say she’s also built some street cred on the way and caught the eye of the business community at large; and our chief visionary spares no advice when it comes to running a successful business venture.

    Now you can watch her doing just that through The Playbook video series, provided by INC.com, where she offers advice for budding entrepreneurs and established business owners alike. Take a peek and see how these tips can help you start, run and grow your business — beginning with “How To Make Brainstorm Meetings Uber-Productive” featured below.

    Want more? Check out the other videos by Jane on INC.com:

    When Students Can Be Your Next Big Market Opportunity

    The Power of Word Choice to Build Your Brand

    Why Packaging is More Important Than You Think

    The Hidden Issue that Holds Women Business Owners Back

    No One Should Tell You How to Leave Your Business

    The Incomparable Benefits of Self-Financing

    How to Make Smart Decisions When You Don’t Have All of the Information

    How to Start a Multimillion Dollar Company without a Bank Account

    How to be a True Disrupter

    How to Design Products Your Customers Can’t Live Without

  • Destination Success – Planning Out Your Business Road Map

    Benjamin Franklin once said that “by failing to prepare, you are preparing to fail.”  Starting any new calendar year requires business due diligence. It’s the time for any business to set out its road map for the year. What will the final destination be? How are you going to get there? What will you change this year over last to make things better? Remembering, if you do exactly the same as you did last year, you’ll end up with exactly the same result! In fact you’ll end up with less, because everything costs more due to inflation.

    Starting the New Year first requires a review of 2014. Did your business experience growth? If so how much, and what was this growth a result of? Secondly, if you didn’t grow or your business was in decline, why? Where did you go wrong? Once you have identified your business position you are now able to make informed choices and plan strategies to ensure (as best as possible) that by the end of 2015 you’re looking at a healthy balance sheet, one where your business has experienced a healthy growth and profit margin.

    After you have determined your overall growth prediction and where you plan for that growth to come from (treatment sales, retail sales, saving on budget expenditure, new clients etc.) you can then divide that into quarters, bite sized time frames that allow you to achieve your goals.

    Your first quarter planning should include:

    1. Ensure you have a strategy meeting with your business development consultant(s)/sales representatives from your product suppliers. Find out their plans and company direction. What promotions do they have in place for the first quarter? What business advice can they lend to help support you in your 2015 business plan?

    2. Meet with your accountant to ‘set the books straight’!

    3. Set your quarterly budget.

    4. Set your retail and treatment revenue targets.

    5. Identify your cash flow needs.

    6. Set your marketing plan to include advertising, seasonal promotions, new product launches, your social media (blog, Facebook, etc.) content, newsletters, etc.

    7. Order both retail and professional products ensuring your can deliver the perfect customer service experience.

    8. Plan and budget your staffs training needs.

    9. Ensure all equipment and salon repairs have been amended.

    10. Get your staff on-board.

    Once you have made your plan it is then time to get your whole team on board, because without them you simply won’t achieve much. Organize a staff meeting to share your overall goals for the year, give them your business vision for 2015. This may include purchasing new equipment, being trained in new skills, renovating your reception area, revamping your treatment rooms, buying new laundry or hiring new staff. Share with them how important their input and support is to the overall success of the business. Also in this meeting review the targets and goals of the first quarter and how you and they believe you’ll achieve them, share their training and development plan for the first quarter and any promotional events you have planned.

    Lastly plan your diary. You have a lot to do and if you allow time to run away with you then it’s likely you’ll never achieve your goals. Set your business time, your entrepreneurial time, your staff training time, your marketing time, etc. into your daily planner. Then make a promise to yourself to try very hard never to cancel this valuable time from your diary!

    Remember “a goal without a plan is just a wish.”  – Antoine de Saint-Exupéry

    Here’s to good fortune for 2015 for all of us!

  • Team USA Is No Ordinary Team

    Working for The International Dermal Institute is always a pleasure, but even more so when the United States Education Meeting comes around. It is the highlight of the year and this year was no exception! Our corporate office was filled with excitement and anticipation as we welcomed our tribal members from across the country to a few inspirational days of bonding and learning.

    We had 100 attendees including Instructors, Front Desk Registrars, Managers, Operations Team, Professional Skin Therapists from our Flagship Stores and Field Trainers attended the conference. Our theme was ‘This Is No Ordinary Meeting.  You Are No Ordinary Team’ with a focus on – Leadership, Problem Solving and Team Building. The biggest impact for us this week was all about working together and understanding our true story as a tribe. At the end of the day, it’s a balance of Sales and Education, that work together hand in hand to help build the company, and help each of our accounts achieve their goals and create their own success stories.

    We had 17 presentations as well as five breakout sessions that covered where we are at with Education, where we’re going and how we’re going to get there. The magnitude of information was so amazing that each presentation left us with copious amounts of notes and mindful measures to take back and apply immediately within our daily lives at home and work. There were presentations to remind us of who we are as a company – such as ‘What’s in your DNA?’ with the unforgettable stories of what makes us so different and stand out from the rest. And of course, who better to share that with us than our very own Dr. Diana Howard, VP of Research and Development and Global Education. We enjoyed educational presentations on the new innovative products Dermalogica is bringing to market and the great new classes we have to support launches, products and the future of our industry – the medical arena.

    It was a case of “Who Done It?” as we enjoyed a night out on the town aboard the beautiful and mysterious ship, the historic Queen Mary. Fun was had by all during our murder mystery dinner and it was great to see friends and colleagues come together, work as a team and sleuth out the clues to solve the case!

    Our final day was filled with inspiration and words of wisdom from our Founder and Chief Visionary, Jane Wurwand. Jane presented a segment on true success and how it goes beyond money and power. We gained great tips on how we need to disconnect from our technology devices (literally!) and introduce silence in our lives – it is imperative for our creative mind and our own sanity! She ended with a quote that truly left each of us motivated to complete the second half of the year achieving goals and exceeding expectations.

    “Every day, the world will drag you by the hand, yelling ‘this is important! And this is important! And this is important! You need to worry about this! And this! And this!’ and each day, it’s up to us to yank our hand back, put it on our hearts and say, ‘No. This is what’s important’” – Iain Thomas.  Thank you Jane!

    It all ended too quickly, but we look forward to another year, when we can all be together again and share stories and moments of how we helped more than 60,000 students achieve success and build their business. Together, as a team, we are all here to support each other and change the industry one student at a time.

  • Mindfulness at Its Finest – May Week 2014

    Inspiration that lingers is something that doesn’t come by often and easily. It tends to be a moment that stirs right then and there – be it from a song, a picture or a person in front of you. But it’s that long-term effect that we strive to achieve for our educators during our Annual International Education Conference held May 5 – May 9 at the IDI & Dermalogica headquarters in Los Angeles. It’s also a week of tribal bonding with our educators from nearly 40 countries and re-kindling the inner fire that drives us to do what we do best – provide the best education in the skin industry.

    This year we drew upon the connection of “Mindful Learning and Learning to Be Mindful” as the overall focus, where we shared touching stories, celebrated achievements, sparked kinships and reaffirmed our purpose in the business of touch.

    Throughout the 5-day conference we heard from the likes of Dr. Diana Howard on new product and ingredient innovations, renewed our mission to help women through FITE, shared achievements and goals from our global educators as well as our leaders, such as Annet King, Heather Hickman and Emma Hobson to name a few. And this year we had the pleasure of receiving a mindfulness expert, Joey Soto, who opened the week with meditation exercises and challenged us all to embrace the moment and be present. Our other special guests included oncology skin care experts from Greet the Day, Johnette du Rand and Karey Hazewinkel York, who took us through a touching and emotional presentation on working with clients who are cancer patients and survivors.

    As an added touch, our guests were provided with unique, oversized seating to sit comfortably (and take of their shoes if they like!) during the presentations in our auditorium, healthy and colorful food selection as well as exceptional entertainment for two evenings. For the Tuesday night we had the privilege of receiving Lee England Jr., soul violinist and rising star, at our headquarters performing original music and beautiful renditions of Adele’s “Rolling in the Deep” and “Unthinkable” by Alicia Keys. On Thursday, we transported our guests to the reinvigorated district of Downtown Los Angeles where we convened at the Crocker Club for a farewell celebration in true “Great Gatsby” fashion and live entertainment.

    But it didn’t come full circle until the final day, when our chief visionary Jane Wurwand took the stage. Inspired by Ariana Huffington’s latest book Thrive: The Third Metric to Redefining Success and Creating a Life of Well-Being, Wisdom, and Wonder, Jane showed us a new definition of success that isn’t solely based on money and power; that more characteristics such as mindfulness, passion, health and giving back to name a few can lead to true success that satisfies us from within.

    To view more photos from the week event, visit Dermalogica’s May Week Facebook page.