News

  • 4 Simple Ways to Spark Your Career Success

    As skin therapists we have all at one time felt frustrated when appointments seem scarce, the salon is slow or retails sales are not up to par. However, don’t let these bumps in your career put out your fire! In an industry that can be fiercely competitive, you have to channel your passion, ignite your spark and show the world that you know and love skin. Remember, YOU are the skin therapist that is going to be changing lives (or at least skin health!). The advice is simple…get obsessed, become a true skin enthusiast and an expert in your craft—and most importantly, believe in yourself. The fact is, you already know how to be successful; you may have just gotten distracted for a moment. Let’s get re-focused! Confidence brings clients and if you share this same sense of passion for the industry, then read on for ways to spark your success.

    Get empowered through education

    The best way to learn and experience what is going on in the industry is to continue your education in and outside of the treatment space. Many of us found our way into skin care by actually being a client first; receiving treatments from another professional is an excellent way to experience various techniques and to get inspired. The industry is constantly changing and evolving, and we must be able to do the same. Take the time to strive towards your professional best by staying up to date on product innovations, learning new techniques and ingredients. Whether this is online, in the classroom or receiving a treatment, education = empowerment and clients are seeking that type of elevated training in a therapist.

    Make the connection

    General networking events are a great way to meet people, however, take a moment and think—where are you making your most impactful connections that not only inspire you but the business you’re in as well? Kick start your philanthropic spirit by getting involved with groups or initiatives that create meaningful relationships, where people want to propel each other’s success. Client’s like to do business with professionals who do good. Get involved and give back.

    Don’t know where to start? Visit Dermalogica’s FITE page for ideas and resources.

    Put your PR On

    Consider this as your personal rave, your personal reputation, your passion re-ignited. Take charge of brand YOU by sharing with your clients why you love what you do and why you are the best. Are you an exceptional brow specialist? Are your extractions painless? Is your massage the best in the city? This is not the time to be bashful about your talents. Be proud of what you do, as there is nothing wrong with bragging as long as you can back it up. In other words, you’re kind of a big deal.

    Get local on your social

    Even if you don’t have a million followers on Twitter, you do have local raving fans and they want to know what you recommend for treating the skin. With social media you can create that instant connection with clients and even gain a few new ones in the process. Your advice on skin health can be given anytime, any day by posting about what you do on Instagram, Twitter, Facebook, etc. Clients want to be educated and will readily read and re-post your skin care secrets. Don’t be shy about your healthy skin tips, embrace your inner expert and share! You can even fill up that empty spot in your schedule by using your social media to instantly alert clients that you have an opening versus calling them. Trust me, they are checking their Facebook page more often than their voicemail.

    Use these simple steps to spark your professional success and growth. It’s time to put your newfound confidence to work and invest in creating the career that you deserve!

  • Right on, fight on for Mandela Day with joinFITE

    Nelson Mandela says that poverty is not an accident—it is the result of human actions, and it can be, and must be, corrected by human actions.

    He has dedicated his life to this belief, and to direct actions which support the belief. It’s incredible to think that this iconic, Nobel Peace Prize-winning crusader for worldwide justice, equality and democracy was arrested for treason and sentenced to life imprisonment in 1964. He was incarcerated for 26 years, and released in 1990.

    The most significant number: Mandela has devoted 67 years to fighting the good fight. And we’re encouraging you to do the same on July 18, by helping us extend microloans to 670 women, around the world. These microloans will enable the women to start or expand businesses which will bring economic empowerment to themselves, their families, and their communities. And, participating in this way on July 18 will not cost you one cent.

    It’s how our global women’s initiative, joinFITE, is honoring Mandela Day. Please visit http://joinfite.org/mandeladay/ to get the full story. The loan will be funded by Dermalogica – you engage in the process online by seeing the profiles of qualified candidates for the loans, identifying a woman and a business venture that especially resonates for you, and “directing” the loan. There is no cost to individuals—we’re only asking you to participate by choosing who gets a loan on July 18.

    Since we founded joinFITE in 2011, we’ve funded literally thousands of entrepreneurs around the world, all of them women. No one epitomizes the “good fight” more than Nelson Mandela, and joining in has never been simpler, or more powerful. Thank you for taking part in being a changemaker.

    View Jane’s message here http://youtu.be/B1Z66Z0TlxI and be a changemaker by directing a trial loan at kiva.org/women