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  • SKINtuition: 15 Ways to Build a Championship Team

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    A good job is hard to find, but every business owner or spa manager knows a good employee is even harder to keep. Great business leaders have many characteristics, but one thread that weaves among the best is their ability to foster culture and talent so staff (and clients alike) look forward to coming to work.

    In the spa world, owners are often also operators that still personally service clients in addition to managing a team, and this creates a challenge. By 7 p.m., energy is depleted to “empty husk” level, and there’s no patience for staff squabbles, training needs or a clogged dermabrasion machine.

    Contrary to belief, a fat paycheck is not the sole root to motivation. To build a championship team it takes effort, creativity and most of all, praise. If you are feeling a bit of a “husk” yourself and recognize that staff morale needs a boost, give a few of these a try.

    1. Be transparent about the numbers.

    Ensure you have ongoing open communication about the business, the good and the bad. Share these in monthly and weekly meetings. It helps the team understand spending, the meaning behind tasks and encourages ownership, accountability and commitment.

    2. Set goals and targets.

    Champions need goals with clear expectations for results to be achieved. Everyone needs to know their daily, weekly and monthly goals, and attention needs to be given to this on a daily basis. There’s nothing worse than an individual missing a goal by a leg wax or sale of one cleanser. As a manager or owner, it is your duty to help them reach these goals, which starts with them knowing what they are.

    3. Recognize a job well done.

    Have “shout outs” at team meetings, and compliment a team member when you witness outstanding customer service, teamwork and/or skilled performance. Start a public recognition program like employee of the month, share on your social media pages and physically hang a picture of the team member in your business for clients to celebrate them too.

    4. Encourage attendance to education.

    New modalities and ingredients get introduced into our industry daily along with skin scientific discoveries. Support your staff and encourage their progress and achievements. Get them to share new skills or relevant information with your other team members on their return. Champions aren’t created without training.

    5. Support new ideas.

    When staff members voice an idea or a solution to a problem they believe is for the betterment of the business, it shows that they care. Supporting new ideas and giving an individual the chance to ‘run with it’ is motivating, whether or not it works out in the end.

    6. Empower decision making.

    The salon or spa should not crumble if you are gone for a day or week. If you have trained and empowered your staff to make decisions, let them take full ownership, let go of the reigns and let them roll.

    7. Don’t let boredom sneak in.

    Keep it fun with planned outings and group activities. Host a best smoothie recipe taste-off, book an early spin class or arrange a group hike and picnic. Have someone suggest a team building activity quarterly.

    8. Give together and grow together.

    Have one day per quarter where you all volunteer for your chosen non-profit, be it a cut-a-thon, complimentary skin treatments and makeovers for a woman’s shelter. Giving feels good and goes a long way to boost empathy and team spirit.

    9. Hear from them.

    Have a different person each week run the meeting to break up the monotony. Have different team members update about different areas of the business like new client acquisition, social media engagement, retail figures and new products.

    10. Write to say thanks.

    Send a handwritten note or card for a job well done be it for client retention, delicate handling of a customer compliant or achieving a retail target for the first time.

    11. Treat them.

    Chocolate and good coffee are always a winner. Purchase a small surprise unique gift for an outstanding team member. Bring in homemade treats, or let them organize a potluck.

    12. Help them to prioritize.

    Learn to recognize burn-out and make sure your team knows it is part of the teamwork culture to ask for help.

    13. Celebrate.

    Celebrate important markers, be it team birthdays, hitting targets together, work anniversaries or milestones.

    14. Challenge.

    Whether it’s to spearhead a new project, social media campaign, new service promotion or event, give them the responsibility and guidelines to run with it.

    15. Encourage friendly competition.

    A competitive environment is a productive environment. Champs love to participate in competitions or challenges for increased camaraderie.

    This article was originally published in SkinInc.com.

  • Team USA Is No Ordinary Team

    Working for The International Dermal Institute is always a pleasure, but even more so when the United States Education Meeting comes around. It is the highlight of the year and this year was no exception! Our corporate office was filled with excitement and anticipation as we welcomed our tribal members from across the country to a few inspirational days of bonding and learning.

    We had 100 attendees including Instructors, Front Desk Registrars, Managers, Operations Team, Professional Skin Therapists from our Flagship Stores and Field Trainers attended the conference. Our theme was ‘This Is No Ordinary Meeting.  You Are No Ordinary Team’ with a focus on – Leadership, Problem Solving and Team Building. The biggest impact for us this week was all about working together and understanding our true story as a tribe. At the end of the day, it’s a balance of Sales and Education, that work together hand in hand to help build the company, and help each of our accounts achieve their goals and create their own success stories.

    We had 17 presentations as well as five breakout sessions that covered where we are at with Education, where we’re going and how we’re going to get there. The magnitude of information was so amazing that each presentation left us with copious amounts of notes and mindful measures to take back and apply immediately within our daily lives at home and work. There were presentations to remind us of who we are as a company – such as ‘What’s in your DNA?’ with the unforgettable stories of what makes us so different and stand out from the rest. And of course, who better to share that with us than our very own Dr. Diana Howard, VP of Research and Development and Global Education. We enjoyed educational presentations on the new innovative products Dermalogica is bringing to market and the great new classes we have to support launches, products and the future of our industry – the medical arena.

    It was a case of “Who Done It?” as we enjoyed a night out on the town aboard the beautiful and mysterious ship, the historic Queen Mary. Fun was had by all during our murder mystery dinner and it was great to see friends and colleagues come together, work as a team and sleuth out the clues to solve the case!

    Our final day was filled with inspiration and words of wisdom from our Founder and Chief Visionary, Jane Wurwand. Jane presented a segment on true success and how it goes beyond money and power. We gained great tips on how we need to disconnect from our technology devices (literally!) and introduce silence in our lives – it is imperative for our creative mind and our own sanity! She ended with a quote that truly left each of us motivated to complete the second half of the year achieving goals and exceeding expectations.

    “Every day, the world will drag you by the hand, yelling ‘this is important! And this is important! And this is important! You need to worry about this! And this! And this!’ and each day, it’s up to us to yank our hand back, put it on our hearts and say, ‘No. This is what’s important’” – Iain Thomas.  Thank you Jane!

    It all ended too quickly, but we look forward to another year, when we can all be together again and share stories and moments of how we helped more than 60,000 students achieve success and build their business. Together, as a team, we are all here to support each other and change the industry one student at a time.