News

  • #TopicsonTrend with Annet King

    annet croppedKeep an ear to the ground with an eye toward the future—that’s my motto. We live in a world in constant motion; goods, capital and labor are traveling globally at a faster pace than ever and moving in novel patterns. Not to mention that pop culture and consumer trends are quite fascinating to me. So I took the liberty of researching trends like multi-masquingmanscaping, cannabusiness, sound therapy, fast shopping vs. slow shopping, even 3D bioprinting of skin (I can go all day with this!) to understand how they can affect the future of our business.

    In order to successfully navigate the ever-changing world of consumer perceptions, it helps to understand the landscape. If you don’t know where you stand, it’s difficult to get to where you want to be. Technology has rapidly changed how we behave, shop and interact FOREVER yet many skin centers, salons and spas continue to operate in the same manner.

    To stay relevant, profitable and successful we have to continuously adapt our business around the needs, wants and desires of the consumer. We need to think differently and act fast to seize every opportunity to attract new clients, increase services, boost retail revenues and secure loyalty. It’s time to open your eyes, act fast and make sure you don’t get left behind!

    Get started by watching my webinar #TopicsonTrend, courtesy of American Spa, to discover the most important trends that impact our industry and what you can do to ensure your business stays relevant.

    video-play-button