• Is your Business Ready for Mother’s Day?

    Mother’s Day is an opportunity to celebrate and reflect on the importance of the mothers in our lives. It is also an occasion to give thanks to them for being a constant guiding force in our lives and for the support they have shown in helping us achieve our dreams and goals. Not only is this a special day to celebrate anyone who has been a mother to you, but it is also an opportunity to promote your business and to connect with your clients and potential consumers.

    Remember to organize ahead of time with a marketing calendar so you can optimize the opportunities that special events, like Mother’s Day, can bring to your business.

    Many people are unsure what to get their mum’s for the holiday, so why not take away the confusion and make it easy? Bouquets of flowers are a traditional Mother’s Day gift, but bouquets can come in many shapes and sizes. Think of your own products or services as bundles that you can then translate into great Mother’s Day packages of your own.

    Target your existing data base and send out an e-blast and/or text to your clients, as many of them will be looking for ideas. Prepackage gift baskets for Mother’s Day with themed items such as hydrating, anti-aging, reducing stress etc. Remember men purchase a significant portion of Mother’s Day gifts overall, so make it clear to them the gift options they have. This might mean partnering with businesses that have a significant number of male patrons for cross marketing.

    Use social media to connect with your customers as many people will be searching online for ideas. You could engage them with a competition for the best story on how their mother has inspired them, and the gift could be a treatment or product for their mum. A different social media channel to promote is Pinterest (instead of just Twitter or Facebook), as a lot of mums use this site to save their ideas for food, kids, the home and much more. You could also create a “Mother’s Day wish list” of gift ideas to post on your blog, website, or email newsletter.

    Don’t forget to also take the opportunity to bring them back to your business once they have purchased their gift. Ideally, a Mother’s Day gift won’t just represent the sale of products for your business one time, but rather it will result in a new customer coming back to your business. Include a bounce back offer, bag stuffer or special offer along with the customer’s receipt. If you’re offering a service, consider creating a tangible gift that a spouse or child can wrap up to give to their mothers. For example: a free gift with the purchase of a treatment.

    Events are great to link with celebrations like Mother’s Day; you could create a mother and daughter/son event to celebrate. Events create an ideal environment for them to interact over skin lessons, treatments and product.

    Lastly let’s not forget that we can also use Mother’s Day to make a difference and support women around the world who struggle to provide for their children. You could connect with a charity or philanthropic initiative that helps give women support and opportunity to enable them to provide for their families, allowing them to raise their children in a safe and healthy environment. You could also connect with a local organization that supports women and mothers, encouraging people to pay it forward and get involved in sharing with others the opportunities their own mothers have given them.

    Happy Mother’s Day!

  • Weave Your Web

    Over the years I have met many inspiring women that have connected me to professional information and helped me grow personally, allowing me to expand and strengthen my web around the globe. On March 8 we celebrated International Women’s Day, and to honor the women in my life, I would like to share some stories and lessons learned.

    While speaking at a conference in eastern Canada I was privileged to see an amazing presenter, Ildi, a woman who owns her own training and human resource company. Her charisma and presence captivated the audience of 250 people and gave me information about myself and other women on my team that I have benefitted from to this day. Since then, we have had her as a guest speaker at our Toronto training center and our company has sponsored a conference she organized, Women in Leadership and Business . She developed this conference because she “wanted to come up with the right forum, which I believe is a combination of practical tools, knowledge and strategies that is enhanced by the chance to network and make connections with other business women.” Through one chance meeting, we both have benefitted from cross-promoting our businesses and I have learned many skills.

    Our sales manager Reagan was looking for groups to help her stay motivated and inspired and found that common groups weren’t a good fit, so she started her own. She wanted to create an atmosphere where “women felt welcome to attend, could further their own education through a specific topic and could network in a genuine environment.” She didn’t like the concept of giving a business card to someone before having a conversation with them. Pink Tank instills an environment where women can get to know each other and creates a community of success. The best advice she has ever received from a woman: “A challenge is simply an opportunity.”

    While at a cottage for Family Day, Julie, a vivacious women who owns her own landscape design business, made the comment “I will do anything to support women in business. If a friend or someone I know starts a company, I will take part in that business – from hosting a jewelry party to supporting events they are throwing.” She belongs to her local Chamber of Commerce as well as a women’s group of her region. The best advice she’s received from a woman is “Be your own true, authentic self” and “if it takes less than 2 minutes, do it now!”

    These are just three examples of how connecting with other women can positively influence our lives. Whether you become involved in your local Chamber of Commerce, fitness groups, Toastmasters or skin care classes at The International Dermal Institute, some additional benefits to you would be:

    • Expanding your network and partnering with other women to gain new leads
    • Inspiring others (as well as being inspired) to achieve desired goals and aspirations
    • Bartering with people who are strong where you are weak, such as an accountant to help with financials or a marketing guru to help bring your
    business from good to great
    • Learning skills from other women or finding out about the latest technology
    • Out-of-the-box thinking and translating advice from different industries to our own
    • Engaging in the lives of others for the better
    • Giving back

    The inner strength of a woman is phenomenal. Women perform 66% of the world’s work, produce 50% of the world’s food and invest 90% of their incomes back into their families. It has been shown that when women in a community are successful, the community thrives. Successful women are amazing role models creating a positive trend – the offspring will be successful. Women in our lives offer words of wisdom and often lead by example.

    Whether you “like” an inspiring woman’s Facebook page, follow motivational women on Twitter or invest in a woman entrepreneur through FITE, reaching out and giving back will keep you motivated, expand your network and increase the amount of support you give and receive.

    The skin care industry is an amazing sector to be involved in as clients are paying us on a daily basis to touch them. From doing a simple manicure to giving an elaborate skin treatment, people benefit from this touch in so many ways. This literal feeling that our clients experience needs to be taken to a figurative level to help us weave a web of connectivity in our lives.

    Appreciate and honor the women in your life now. Life is too short. Spider webs have the strength of steel, but with more elasticity. Never be afraid to weave a world wide web because the more women we connect to, the more resilient and strong our communities will be.