27 Results for "marketing"

Class 2 Items

  • Personal Success
    How To: Market Yourself and Build a Clientele

    Do you know how to sell yourself to potential clients? We?ll show you! Explore proactive marketing, social media and outreach tactics to overcome this make-or-break challenge and set yourself up for ...

  • Personal Success
    How To: Achieve Amazing Results on the Skin

    Give your clients the visible results they crave! Learn how to stand out from the competition with smart marketing strategies, a personalized plan for the future and fresh, innovative treatment ideas...

Article 20 Items

  • Business & Motivation
    A Clear Brand Identity

    It's often said well-behaved women rarely make history. The same applies to marketing and branding ideas. These kinds of ideas don't define brands, and they don't outsell the competition in terms of...

  • Skin Conditions
    All About Aging

    This article examines the topic of the future of aging from three points of view: branding and world marketing, ingredient formulation, and treatment and education. The opening of the third eye is al...

  • Business & Motivation
    Know Thy Niche

    Do you think the entire world is your potential market? In a very real sense, you are correct-after all, everyone has skin. But, as a skin care professional, what are you going to do to stand out fro...

  • Business & Motivation
    Eat That Procrastination Frog for Better Business

    Every morning, you turn from your pillow and there it is?a frog on the bed beside you. Scary. Slimy. Spotty. Slippery. Your mission: eat that frog. You hesitate, deciding to make coffee first to buil...

  • Methods & Modalities
    Skin Needling: Hurting or Helping?

    At The International Dermal Institute, we feel honored that many skin therapists seek out our position on the latest treatments, technology and ingredients – whether they be controversial or he...

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Story 2 Items

  • Jill Moss Stetson

    When I graduated from aesthetics school I had a basic understanding of skincare, including important issues such as sanitation, facials, massage, etc. However, I didn?t feel I had the details that I ...

  • Sarah Lei Spagnolo

    When I moved to the US, I discovered that one could obtain a license as a skin therapist and decided to pursue it wholeheartedly. I went to school part-time while working full-time for a cosmetics co...

Ask the Experts 3 Items

  • Business & Retail
    I am in the process of renting my own skin therapy...

    Retail products should definitely be an option, as the amount of treatments you offer may be limited being that you're working alone. Also, we recommend offering treatment packages, loyalty programs ...

  • Business & Retail
    I would like to align my business with a greater c...

    Cause marketing is a great way to give your business (and yourself!) double meaning. First define your objective. What cause do you want to support? And do you want to donate to one organization or m...

  • Business & Retail
    I?m thinking about starting my own business, but...

    Are you planning on renting a room at a treatment center or are you looking to open a treatment center of your own with multiple rooms and services? Once you know the type of business and where it is...