Building Your Business Series: Social Media for Skin Therapists

Jill Dunn and Carlene Higgins

When it comes to social media, educational content is key. Skin therapists educate their clients all the time both in and out of the treatment room. Whether it's about the professional service, home care regimen or general skin health knowledge, education is at the heart of everything we do. If you've ever wondered how to take your skin expertise and build your social media voice, this is THE perfect podcast for you! We sit down for some real and raw advice with two amazing women and long time beauty editors-Jill Dunn and Carlene Higgins who are the hosts/founders of the Breaking Beauty Podcast. They share key points on how to create your personal brand, what's trending in social media for skin care and the difference between thought leaders and influencers.